Car central control is replaced by big screen, industry change or blindly follow suit?

In recent years, the price drop caused by consumption upgrading and technological progress, as well as people's growing demand, have caused obvious changes in the layout of the electronic products industry. The screens of products such as mobile phones and televisions purchased by people have increased substantially, and the popularity of touch panels is slowly changing the overall market ...

Tesla started and the car entered the era of big screen.

It seems that from the appearance of the first generation of Apple mobile phones, the era of big screen has quietly arrived, which has a subtle influence on all walks of life. Previously, the car screen was just an auxiliary system, embedded in the middle or in a reasonable position, and integrated with the overall interior.

The entry of Tesla officially broke the whole pattern. As the pioneer of electric vehicles, Tesla subverts the chassis structure and power source of traditional cars, as well as the central control design of the interior. Perhaps in order to create a sense of science and technology, Tesla stuffed a huge screen on the center console, integrating all the information of audio and air-conditioned cars on the screen, subverting the central control design of traditional cars.

After Tesla went public for a while, the response was not bad. Needless to say, the benefits of a big screen. The success of Tesla's big screen was imitated by the new forces of electric vehicles, and even became a major feature of electric vehicles. However, traditional cars are more or less influenced by it, which makes the screen size bigger and bigger. Cars have also begun to enter the era of big screen.

Big screen design, fashion or cost saving?

The bigger the screen, the more things can be displayed, which is also convenient for users to see. This is no problem, but if you simply pursue the screen size, it is not necessarily a good thing to ignore its influence. Tesla model? S also has air conditioning vents, and Tesla models? 3. Directly adopting the concealed air outlet design, the seemingly minimalist design gimmick actually lacks a "secondary adjustment" function in actual use. After the conventional car with air outlet is adjusted, it can also be adjusted for each air outlet direction and air volume. Tesla model? 3 This configuration is reduced, and some troubles such as adjustment of air outlet fittings are also saved.

In addition, Tesla models? 3. The information screens such as vehicle speed and electric quantity are also integrated into the left side of the central control big screen, which truly achieves split screen display, and one screen is multi-purpose, but it does save a piece of instrument display for manufacturers.

In the era of big screen, traditional manufacturers have also been affected. The central control of the new Land Rover Range Rover retains the original design style, and the physical buttons are changed into touch pads. The buttons on Ferrari's steering wheel have also been changed to a touch screen, which seems to conform to the trend and keep up with the pace of the technological era. In fact, it is because the high cost of physical keys and knobs is eliminated.

Design texture to enhance the brand, the screen should not replace the central control

However, it has become a trend that the big screen replaces the central control and the touch screen replaces the buttons. Even the new S-class has been compromised by the big screen, and the central control has become a design in which the big screen is embedded under the upper air outlet. As an industry benchmark product, Mercedes-Benz S-Class is the most convincing.

When the previous generation of S-class (W222) appeared, the interior changes were brand new and even amazing, because the previous generation of S-class not only inherited the design of the previous S-class, but also retained the luxury and atmosphere that the S-class should have. One of the reasons why the new generation of S-class is criticized by everyone is that it has been changed too much and its layout is like "copying" new energy vehicles. Although the materials and workmanship of Mercedes-Benz are still perfect, this change still makes a luxury car somewhat.

All along, the central control design is also the best embodiment of automobile positioning and style, which complements the design and has the same style. This is indeed a science.

Lexus has been recognized by many consumers for its excellent quality and excellent design for many years. Brand spirit and ingenuity are also deeply rooted in people's hearts, and Lexus's unique interior and exterior design is the embodiment of its brand spirit. Lexus flagship model LS interior was selected as the top ten interior of Ward in 20 18.

The most prominent feature of Lexus LS interior is that it draws lessons from the multi-line design of Zhongkong Guzheng tea pot, and with the wooden decorative texture like ink painting, people are exposed to this oriental beauty. With its unique interior and exterior design, Lexus embodies its exquisite brand image and makes its brand deeply rooted in people's hearts.

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Since 1920, the concept of automobile interior panel has gradually formed. 1930, the car radio is integrated into the car central control for the first time, and the tradition of the car central control should be passed on.

Just like mechanical watches, the most sophisticated mechanical watches in the world are not as accurate as quartz watches, but many people just like to pursue the mechanical beauty under the hollow dial. Today's watch is no longer a tool for people to know the time, but an ornament, even a manifestation of the wearer's ability.

The same is true of cars. Nowadays, the function of automobile transportation exists, but it has gradually weakened. People choose cars more because of the fit between the brand and themselves and the brand value. Then a well-made central control design will be more sought after, and a considerable number of users will be willing to pay for inheriting this tradition.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.