The Achievements and Present Situation of Ningbo Daily Newspaper Group

In the past five years, the Group * * * has won 8 news awards in China and 38 news awards in Zhejiang. The number of winners of the first prize of the provincial news award has been ranked first in the municipal newspapers in Zhejiang Province for many years. Book publishing won the National "Five One Project Award" 1 item, China Excellent Publication Award 1 item, and 72 publishing awards at or above the provincial and ministerial level. For three consecutive years, ningbo evening news ranks among the top 20 in the competitiveness of national urban life newspapers; Ningbo net, China ranks among the forefront of new media in national 10 newspapers, and its business scale ranks among the forefront of national newspaper websites; The printing quality of Ningbo Daily has been rated as "National Excellent Newspaper" for many years.

While doing a good job in the traditional newspaper industry, Ningbo Daily Newspaper Group strives to transform into digital media and new media, and is willing to be a digital pioneer. At present, some achievements have been made in the digitalization of news collection, communication channels and reading terminals. In terms of news editing, relying on China ningbo net, which has a daily click-through rate of 7 million, Ningbo Daily Newspaper Group has set up an all-media reporter team, equipped with a webcast car worth more than 654.38+0 million; Ningbo net, China has its own Internet TV and Internet radio, among which "Internet Dialogue for Politics" has become an influential brand, which is impacting the China Prize for Journalism. Ningbo evening news mobile phone remote publishing system is the first in China. In terms of digitalization of communication channels, the circulation of Ningbo Mobile Newspaper, a new generation of interactive mobile newspaper, exceeded 600,000 copies, and more than 30 million yuan was spent to build the first all-media digital newspaper technology platform integrating news editing, operation and management in China. The mobile phone QR code developed by the group once led the industry. In the digitalization of reading terminals, the new media electronic paper newspaper Ningbo Broadcasting was first launched in China, and more than 100 new digital media "urban electronic display screens" were distributed in various communities in Ningbo. The group also has digital media such as Tianyi blog; Southeast Business Daily launched the electronic magazine Community Weekly. In recent years, the Group has been selected as "Top Ten Cases of Newspaper Business Model in China" and "Top Ten Innovative Media Groups in China" respectively. At present, the newspaper group is cooperating with the three major communication operators to explore new forms and modes of communication and distribution, such as handheld terminals and a new generation of Internet, such as IPTV. At the same time, actively promote digital publishing, printing and digital distribution.

Focusing on the development goal of moving from news publishing group to cultural media group, Ningbo Daily Newspaper Group strives to build an all-media and all-industrial chain industrial structure. While running the traditional paper media well, in 2002, Ningbo Daily Newspaper Group absorbed Ningbo Publishing House and Ningbo Xinhua Bookstore as a whole, and extended the industrial chain of the group to book editing, printing, publishing and distribution. Ningbo Book City, with an investment of 800 million yuan, was put into use in May 20 10, becoming a new business card of Ningbo. Ningbo Concert Hall, developed, constructed and operated by the Group, is at the top level in China, with an average of more than 60 performances per year. It was named as a demonstration site of cultural construction in Zhejiang Province. The new printing base with an investment of 654.38 billion yuan has a newspaper printing capacity of 700,000 pairs per hour, and the annual output value of commercial printing is close to 1 billion yuan. Ningbo Digital Media Industrial Park has a construction area of 65,000 square meters, with a total investment of 500 million yuan and a pile bottom of 20 1 1. It will become the Group's digital new media industrial base, China digital newspaper experimental base and the national digital media project headquarters base. The business scope of Ningbo Media Company involves exhibition services, culture and art and other cultural and creative industries. Ningbo Daily Newspaper Group is the only news publishing and cultural communication group integrating print media (eight newspapers and one magazine), online media, new media, municipal publishing house, Xinhua Bookstore, concert hall and other cultural and creative industries, and it is one of the party newspaper groups with the longest media industry chain in China.

Ningbo Daily Newspaper Group attaches great importance to personnel training. In the past five years, we have spent huge sums of money on personnel training every year. In the past five years, nearly 100 editors and management backbones have been organized in batches to go to Michigan State University for further study, and more than 60 backbones have participated in the postgraduate training class of Fudan University. Introduce 1-3 doctors and 3-5 masters every year, and implement the plan of "famous journalists, famous editors and excellent managers". To this end, the group and Fudan University jointly established the "Journalism Research Institute". In 2008, with the approval of the National Ministry of Human Resources and Social Security, the National Postdoctoral Workstation was established, which is the only postdoctoral workstation of social science and news units in Zhejiang Province. In recent years, many comrades in the group have won honorary titles such as "National Excellent Journalists", "National Top 100 Journalists", National "May 1st" Labor Medal and "Gone with the Wind Award". The Group has successively established strategic partnerships with the Institute of Journalism of China Academy of Sciences, Renmin University and Fudan University. The Institute of Journalism and the Municipal Social Science Research Base were established one after another.

During the "Twelfth Five-Year Plan" period, Ningbo Daily Newspaper Group will adhere to the theme of scientific development, take the change of development mode as the main line, accelerate the "four major projects" and "six major changes", focus on improving public opinion guidance, industrial competitiveness, brand influence and team cohesion, and realize the leap from news publishing group to first-class cultural media group in similar cities in China. Simply summarized as "2468" strategy. "Two" means adhering to the theme of scientific development and accelerating development and taking the transformation of development mode as the main line. "Four" refers to the "four major projects": the completion of Ningbo News Media Building, the completion of Ningbo Digital Media Industrial Park, the implementation of industrial expansion and transformation and upgrading of Ningbo Publishing and Distribution Group, and the implementation of the group's industrial listing plan. "Six" refers to the implementation of "six major changes": promoting the diversification of all-media orientation, the collectivization of intensive development orientation, the digitalization of new media development orientation, the marketization of company operation, the capitalization of capital operation and the improvement of brand quality. "Eight" refers to focusing on eight key tasks: making newspapers and periodicals better and stronger, making books bigger and stronger, making online digital media bigger and stronger, making printing and packaging bigger and stronger, making logistics distribution and retail network bigger and stronger, making excellent cultural creativity, making excellent investment and financial management, and making real cultural undertakings.

During the "Twelfth Five-Year Plan" period, the Group's operating income maintained an average annual growth of 65,438+02%, and by the end of the "Twelfth Five-Year Plan", it strived to double the total assets of the Group to 5 billion yuan.