Three key words: gaining momentum, empowering and rebounding; Physical Law of Changan Automobile's Contrarian Growth

Three key words: gaining momentum, empowering and rebounding; Physical Law of Changan Automobile's Contrarian Growth | Steam Potential

Auto-First| | The potential energy in Zhang Chi physics refers to the energy stored in a system, which is formed by position or configuration. The same is true for enterprises.

This is the case with Changan Automobile, which has accumulated multiple development potentials.

In 2022, due to the uncertain epidemic situation and the lack of core, a large number of consumers who want to buy Changan Automobile failed to do so, which is one of them.

Over the years, Changan Automobile has consolidated the market foundation of A-class vehicles, with the continuous evolution of fuel vehicles, intensive layout of new technologies, orderly promotion of new energy transformation and increasingly mature system capabilities, which is the second.

Contrarian growth

In the first quarter, the automobile industry entered the switching period of promotion policy. The withdrawal of the traditional preferential purchase tax policy for fuel vehicles and the end of subsidies for new energy vehicles led to early consumption at the end of last year. The relevant continuation policy is still unclear. The price reduction of new energy since the beginning of the year and the promotion since March have caused fluctuations in the terminal market, and the operation of the automobile industry is generally under great pressure.

Potential energy plus pressure will inevitably bring about a rebound.

In such an unfavorable market environment, Changan Automobile rebounded against the trend.

In March, Changan Automobile Group sold 244,996 vehicles, up 28.3% from the previous month, and the overall growth rate was much higher than the industry average. Among them, Changan owns 209,052 China brand cars, up by 28. 1% from the previous month, ranking the first in China brand sales in March. Changan is a China brand passenger car, 1537 18, up 30.7% from the previous month. Changan Automobile's own brand of new energy has developed rapidly, with sales exceeding 35,000 vehicles in March, up 65,438+065,438+08.6% year-on-year, doubling year-on-year. The overseas market of independent brands sold 23,803 vehicles in March, and the performance was still bright.

Specifically, the sales volume of Deep Blue SL03 soared, with 8568 vehicles delivered in March, and the sales volume of Lumin3 in March reached 1 1298 vehicles. Classic sequence performance is also very eye-catching. The sales volume of CS family exceeded 40,000 vehicles in March, reaching 449,465,438+0 vehicles. UNI series sold 30,935 vehicles in March, with 24 185 vehicles.

In terms of single vehicle type, the sales of CS75 series and UNI-V series both exceeded 20,000 vehicles, and six models, namely CS75, CS55, UNI-V, Lu Min, Yidong and Yida, led their respective market segments, with sales exceeding 1 10,000 vehicles.

In the first quarter, Changan Automobile's fuel vehicles and new energy vehicles made two-way efforts, and the sales of new energy of independent brands exceeded 80,000. Outstanding achievements have been made in electrification and classic sequence, among which the iDD series of Zhidian has exceeded 654.38+0.5 million vehicles. The classic series continues to exert its strength. The champion CS series broke through 1 1.5 million vehicles, UNI series broke through 80,000 vehicles, and sedan series broke through 55,000 vehicles, achieving a "good start" in 2023.

A good foundation ensures that one can succeed in everything he does.

Changan automobile's "good start" is not a day's work, but a matter of course over time. Despite the pressure of external factors, the accumulation of multiple internal factors such as technology, product layout and system capability has made Changan Automobile more bumpy and brave. In 2023, "a good start" is not only an opportunity for prepared enterprises, but also a praise given by the industry to Chang 'an.

On the technical level, Shangri-La in the field of new energy, self-research and ecological layout of Beidou Shu Tian in the field of intelligence, Chang 'an is getting better and better, and it is steadily moving towards the main track.

In terms of product layout, the wings of Changan Automobile's independent plate are getting fuller and fuller, and the path of new energy transformation is becoming clearer and clearer. Changan brand, owned by Changan Automobile, has recently added ox series besides V-mark, UNI and Auchan. In addition, Changan Automobile also owns Deep Blue Automobile, Oita and Kaicheng Automobile.

Bull sequence is the inheritor of the classic sequence of new energy, and it is a brand-new exploration of Chang 'an's main brand's transformation to electrification. Niu Xu will increase the layout of mainstream EV, maximize the scale of expansion, enhance the value of the main brand of "Chang 'an" and fully seize the new track. Optimize investors, open up special zones on the basis of existing channels, and achieve full coverage of prefecture-level cities and core business districts. Before 2025, five brand-new products will be launched, with sales exceeding 800,000 units.

Technology and product layout have overall strategic preparation and local flexible response.

If the brand of traditional fuel vehicles is almost solidified and it is difficult to achieve a leap in level, then new energy obviously depends on technology and market acceptance. Changan automobile, which has a deep layout from pure electricity to hydrogen energy, also takes advantage of the trend in the field of plug-in hybrid.

? In 2022, the sales ratio of pure electric and plug-in hybrid was 3.5: 1, and in the first quarter of 2023, this value has become 2.7: 1. The new energy market is showing the duality of pure electricity and plug-in hybrid, and the share gap between plug-in hybrid and pure electricity is rapidly narrowing.

The new energy transformation of traditional car companies and the strength of plug-in hybrid will become an important watershed. In 2023, Changan Automobile released another heavyweight new energy power technology, Zhidian iDD, to implement electrification transformation, and then launched star products such as UNI-V Zhidian iDD, UNI-K Zhidian iDD, the third generation CS75 PLUS Zhidian iDD and Auchan Z6 Zhidian iDD through the "Intelligent Night" large-scale activities, which were widely favored by the market.

From June 5438 to March, the sales volume of Zhidian iDD series exceeded 1.5 million units, which promoted the rapid growth of UNI series sales. At the same time, Zhidian iDD also demonstrated Changan Automobile's strong technical strength and reserves in the field of new energy. This year, Changan will realize the "intelligent iDD" of all classic oil tankers to maintain its competitiveness as always.

Plug-in hybrid technology, independent brands have formed a pioneering situation of letting a hundred flowers blossom and a hundred schools of thought contend through different combinations of motor arrangement, gearbox matching and oil-electricity series connection. Changan iDD plug-in hybrid power adopts P2 single-motor mode, matching with 6-speed three-clutch transmission, which has obvious advantages in power performance. It is understood that Changan is also developing a plug-in hybrid system with P 1 and P3 cars, which is expected to be installed soon, which will provide users with more choices.

In addition to technology and product layout, Changan Automobile's contrarian growth also stems from the improvement of system capabilities. Both the marketing system, management system and corporate social responsibility ability are getting better and better, which provides a steady stream of potential energy for the development of Changan Automobile.

strive for the best

The blueprint has been drawn, the foundation has been consolidated, and the east wind is gradually rising. A different Changan automobile set sail for a farther goal on Jialing River.

? At the global partner conference held in June 5438+ 10 this year, Changan Automobile revealed that by 2025, it will strive to achieve the group's sales of 4 million vehicles, including 3 million vehicles sold by Changan brand, 35% by new energy and 0/5% by overseas sales. By 2030, the Group will strive to sell 5 million vehicles, including 4 million vehicles sold by Changan brand, with new energy sales accounting for more than 60% and overseas sales accounting for 30%.

? With Changan Science and Technology as the center, we invested more than150 billion yuan in the new automobile science and technology industrial chain, and built a scientific and technological innovation team with a scale of more than 10000 people, and the scientific and technological strength was accelerated.

View of steam potential: the potential energy of the system is Chang 'an competitiveness and moat.

Have the determination to minimize impetuousness, have their own established rhythm, and be flexible and timely. Changan Automobile made a good start in the first quarter, as early as a few years ago or even longer ago, it was written on the strategic choice. It is important to have a good start, but the process of achieving this result is more important. The development of Changan Automobile follows the most common laws, and there are no cheats, but the system potential energy formed in many fields and dimensions is beyond many car companies' learning, which is the competitiveness and moat of enterprises.

This article comes from Yiqi Media, the author of Che Yi, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.