Analyze a proverb, hiatus, or idiom that contains a unique Chinese cultural connotation from a cross-cultural perspective. Be careful.

Wangwu sells melon - sells herself and boasts

It can be a very obvious response to one of the most traditional virtues in Chinese culture - modesty. Wangwu sell melon, is not to sell themselves boasting, so that one is not sincere, the second is not modest, Wangwu's melon good or bad, is certain to be the most by others to evaluate. The old Chinese saying: "Fragrant wine is not afraid of deep alleys" is also similar in this regard. Fragrant wine does not need to be publicized by the wine maker himself, and everyone will judge it by themselves. This is in stark contrast to the flamboyant personality of the West. In the United States, the king's wife must sell herself, which is a kind of publicity, advertisement, and widely publicized, and her own merits are spoken aloud. Of course, with the development of society, cultural exchanges, the modern Chinese have become more and more flamboyant, now is to encourage the display of individuality of the times, but the traditional Chinese, the bones are still focusing on modesty and prudence.