Traditional Culture Encyclopedia - Traditional culture - What are the differences between live e-commerce and live entertainment compared to live streaming?

What are the differences between live e-commerce and live entertainment compared to live streaming?

Live e-commerce: live selling things. It allows merchants to realize the sale of goods while live broadcasting. For example, a physical store is often limited to three kilometers around. But the live broadcast then can make his physical store to sell goods to a wider range of places.

There is an e-commerce live platform called Red Bean Corner Live, which is doing live e-commerce things.

Entertainment live: Yingke ah, pepper ah,. A live broadcast ah are entertaining. Not allowed to sell things live, mainly relying on rewards and other income to profit.