What are the similarities and differences between traditional marketing concepts and modern marketing concepts?

The main difference is the addition of the human-centered concept

The 1950s was a golden period of innovation in marketing concepts, and the introduction of the marketing mix concept greatly enriched the content of marketing concepts. Marketing mix is the specific use of marketing concepts in business operations, the University of Michigan professor Jerome McCarthy first proposed in 1960 as a tactical marketing mix of the 4Ps theory. Subsequently Kotler 6Ps hair tuxedo become 10Ps combination theory, and on this basis added the 11th P, that is, the people (People), to 11Ps as the characteristics of the large marketing mix theory will be the marketing mix from tactical marketing to strategic marketing, has a very significant significance, known as the second revolution in marketing.