Why do domestic e-commerce companies need to develop so many commercial real estate when they are so hot?

Since e-commerce began to catch fire, it has had a huge impact on traditional commerce. In the streets and alleys of various cities, we can see the phenomenon of closing the door to transfer goods and clearing the field for shipment, especially clothing department stores and mobile phone computer stores.

As a veteran of commercial real estate for more than ten years, the influence of e-commerce on commercial real estate is the most intuitive, which increases the difficulty of shop sales and the pressure of commercial operation. But in general, e-commerce is not enough to completely wash white commercial real estate, and it will only promote changes in the commercial industry.

In the past two years, e-commerce has given the industry a feeling that it is not as a scourge as before. Physical commerce has gradually accepted and adapted to e-commerce. It's not all spring from Alibaba's transformation to Intime to vigorous new retail. The momentum of e-commerce has passed, and the spring of commercial real estate has reopened!

Wang Jianlin, a domestic commercial real estate tycoon, once said that e-commerce has had an impact on physical commerce, but can experiential commercial e-commerce do it? Shopping, eating, drinking and having fun can't be replaced by e-commerce. These are also the weakness of e-commerce and the direction of commercial real estate mining!

From the perspective of commercial real estate, although the threat of e-commerce still exists, commercial real estate with Internet blessing can already cope with its impact. Experience, scene and Internet are the magic weapons for the rise of commercial real estate projects!