What are the future development trends of the self media industry

1, first of all, the practitioners are more professional, the era of grassroots is king has passed. In the future, as the domestic media industry continues to reshuffle, it is expected that there will be more traditional media people to devote themselves to the self media, they will be more journalism professionalism norms injected into the self media content production. In the future, similar to Gao Xiaosong's Xiaoshan, Luo Zhenyu's Luo Zhusi, Wang Kai's Kai Zi said, late universe of business people, Qin Shuo's Qin Shuo's circle of friends and other specialized operations will become the head of the mainstream production of self-media content, and continue to shape the credibility of the self-media, and those who rely mainly on digests, information integration of the production method is destined to fall.

2, followed by more vertical content production. At present, from Internet finance, mother and child to tourism, almost every segment has formed a number of a few head of the media. In the future, these head of the media is expected to remain highly vertical content, and continue to improve in the degree of professionalism. Compared to the self-media that integrates existing information, is mainly funny and entertaining, and has a strong grassroots flavor, the self-media that focuses on high-quality and original content production will be more likely to get the attention of the capital and win a higher valuation.

3, finally, content development more long-tail. Self-media content production will further open up the upstream and downstream industry chain, similar to the restaurant bosses within the reference, the upstream suppliers, downstream catering stores and users of the whole industry chain through the practice will be more counterparts to follow and upgrade. In addition, the development of content-based peripheral products will also be more active, such as focusing on the secondary culture of the media will be more into the field of e-commerce, focus on the emotional problems of the media and the possibility of combining with the offline psychological counseling salon.