Where are the advantages of domestic retail

In the face of foreign investment in China's retail market, domestic retail enterprises should not only see the gap compared with the international retail giants, but also see the advantages of local enterprises in terms of geography, history and humanities, etc. It is the only way for Chinese retail enterprises to develop and grow themselves in the competition. It is a must for Chinese retailers not to be presumptuous, but to learn from foreign advanced experience, to build on their strengths and avoid their weaknesses, and to develop and grow themselves in the competition.　　The platform for business development has been set up For China's retail industry, the WTO is not strange, the degree of openness of the domestic business services industry has been close to the conditions required by the WTO accession; for Chinese consumers, Wal-Mart, Carrefour, Metro and other stores opened in major cities in the country has long been to bring them benefits. China Business Economy Research Center Yu Shuhua researcher said, in a sense, China's retail industry has long been in advance of the WTO. The opening of the retail industry pilot has been expanded from the coastal areas to the provincial capitals and central cities, the number is also far more than the original scope of the pilot, multinational business groups in a number of major cities to establish joint ventures or wholly owned chain enterprises.　　A fact that cannot be ignored is that through opening up to the outside world China's business has built up a high development platform. Domestic retail enterprises continue to catch up with the trend of international commercial development, the mode of operation has undergone great changes, supermarkets, convenience stores, warehousing malls and other internationally advanced new commercial formats, becoming a new point of economic growth. The market share of new types of business represented by chain management has increased from 0.72% five years ago to 6.7% at present. Beijing, Shanghai, Guangdong, Shandong, Jiangsu and other areas where chain management started earlier, the development performance is more prominent, only Beijing's market share of new forms has reached 12%. At present, the national chain enterprises have developed to 2,100, the number of stores reached 32,000, with annual sales totaling 230 billion yuan. The number of national chain enterprises and stores has increased by more than 7 times compared with 5 years ago, and the new type of business has injected vitality into the circulation area.　　Good environment and facilities are the most obvious surprises brought to the country by the early foreign-funded retail enterprises. The beauty and elegance of product display, the cleanliness and freshness of the environment, the completeness and thoughtfulness of the cold storage and heat preservation facilities, and the spaciousness and brightness of the floor, windows and platforms were all refreshing. Now look at France's Carrefour, Shanghai's Hualian Supermarket, Beijing's Wumi Shopping Center, who can still say that they are in the environment and facilities in the end how different. It can be said that the domestic enterprises in the commercial facilities hardware, has been no less than foreign-funded retail enterprises.　　Competition with foreign-funded enterprises have accumulated experience in the domestic retail industry before WTO accession and foreign-funded enterprises in seven or eight years of competition in the biggest gain is that the accumulation of the scale of expansion, modernization of business operations and management experience, training and training of personnel for the future development of a solid foundation.　　In Shenzhen, Wanjia supermarket is in the success of the rivalry with Wal-Mart in the rise of fame. Wal-Mart to "one-stop shopping", "every day low prices" as the main selling point, but its food is mainly Western-style, can not adapt to the diet of most Chinese people need more fresh food habits. And Wanjia supermarket in the competition continue to learn, take the "mismatch management" strategy, specializing in the opening of mid-range supermarkets, in the commodity settings arranged more fresh food, so that the enterprise sales increased significantly. 2000, Wanjia supermarket sales increased by 60% year-on-year, won the first crown of the retail enterprises in Guangdong. In 2000, Wanjia's sales increased by 60% year-on-year and took the first place in Guangdong retailing enterprises. He said, "Wanjia had learned a lot of business methods from Wal-Mart, and now in turn Wal-Mart has to learn from Wanjia. Wanjia Supermarket is a typical example of the successful development of Chinese traditional enterprises in the competition with foreign capital."　　Beijing Wangfujing Department Store (Group) Co., Ltd. has taken the road of "national big chain". Wangfujing Department Store in Beijing and Dong'an Group to achieve a strong combination, while in Guangzhou, Wuhan, Chengdu and other places to open branches, and all profitable. Guangzhou Wangfujing Department Store 5-year average return on investment reached 30%, the year's investment has long been recovered, in the local consumer reputation. Wangfujing Department Store Group Chairman Zheng Wanhe said: "the future of commercial competition depends on the scale, the second depends on the management, Wangfujing Department Store through the development of the 'national chain', in personnel management, cost management, logistics management, market analysis and other aspects of modern business operations have accumulated a certain amount of experience. The traditional mode of operation of the department store industry has been upgraded and remodeled, and there are unlimited business opportunities in leading fashion consumption, and we are very confident in the future development."　　Expansion of the market is still a lot of room for foreign-funded enterprises to attack the Chinese market, but the Chinese market space is large, geographically wide, for domestic enterprises to participate in the competition provides a variety of options for the development of the room is still very large. Statistics show that the sales of foreign-funded enterprises last year, less than 3% of the national consumer goods market share, experts believe that the current is not enough to pose a threat to China's retail industry. In Shanghai, the city with the most foreign investment, the market share of foreign businesses is only 8%. In Beijing, foreign-funded retailers accounted for 5 percent of retail sales of consumer goods. Experts pointed out that even if Wal-Mart's annual sales of 300 million yuan per store, the sales of five stores in Beijing is only 1.5 billion yuan, and only Beijing's "Supermarket Fat" a chain of enterprises with annual sales of 1.2 billion yuan. Visible, ultimately, foreign commercial enterprises control only the point and line, but the network and surface or domestic enterprises prevail.　　From the industry, large supermarkets are still the fastest-growing, most dynamic, most competitive retail format, foreign capital will dominate in this area. At the same time, following the rapid development of domestic home appliance chain stores, other types of professional chain stores will be rapidly formed and developed, the market has not yet been a large foreign capital into the market, may become a domestic enterprise to seek development of the new market space.　　"Community business" is a new growth point for future business. From the development of international metropolis law, residential areas and suburban towns and cities, the degree of development of business is an important aspect of the ability to measure the overall competitiveness of a city's business. In western developed countries, the development of community business has a history of several decades. Beijing's "Tenth Five-Year Plan" establishes that one of the priorities for commercial development in the next five years will be the formation of 400 fully equipped community commercial centers in urban and suburban towns to meet the rapidly growing demand for diversified and personalized consumption. Shanghai commercial development program outline of the fifteenth plan also clearly put forward, from the convenience of the people, to the community development.　　Industry insiders believe that China's commercial market changes after WTO accession is inevitable, but it is a gradual process, we should face up to this change and see their own advantages, with a positive attitude to deal with the competition of foreign companies.