How to write public number copywriting

Public copywriting:

1, the content needs to be related to the industry and products;

2, excellent title, the title should be appealing and summarize the theme;

3, the length of the article is appropriate, 800 to 1,000 words can be some readers feel that the long unwilling to see, too short to play a role;

4, with the picture to pay attention to: low-resolution do not, Do not have nothing to do with the content, the size is moderate;

5, the article should be euphemistic, not straight to the point, you can find popular topics, slowly lead to the theme.

The essence of public operation lies in the content, which is also known as the content is king, but if your article title . Pictures and summaries can not immediately attract users, so that users have the desire to open, your content is good again no one asked. The helm of the following is to introduce some of the general writing methods of WeChat public number, to improve the quality of WeChat soft text, to help it increase the powder.

For an article, the importance of the title is self-evident. Especially nowadays in the age of information explosion, a good title plays a great role in expressing the main content of the article, enhancing the attractiveness of the article and so on. Here are some guidelines to follow.

1, celebrity effect

First find the positioning of the public number, and then look for celebrities in the field of public number direction. For example, Zuckerberg, Elon Musk and Steve Jobs in the technology industry. As an example, "the most important 10 habits in a person's life" and "Zuckerberg adhere to the 10 habits of a lifetime". Obviously the latter has a higher open rate than the former, and the retweet rate in the circle of friends is also high. On the one hand, it is the herd mentality, and on the other hand, people are more obsessed with success stories. Last year, Alibaba was listed in the United States, and its market capitalization reached more than 230 billion U.S. dollars, surpassing Facebook and becoming the world's second largest Internet company after Google. Ma Yun instantly also fire all over the north and south of the river, all kinds of Ma Yun quotes, chicken soup brush screen circle of friends. This is a typical celebrity effect.

2, the flexible application of Maslow's hierarchy of needs theory

"Maslow's hierarchy of needs theory" is a word in the Internet industry has been rotten street, but including the author himself, few people can really fully understand it and apply it to the product and marketing. But the proper use of this theory

3, learn to use "! " "", "?" etc.

Including some special symbols in the title will also have a very good effect.

"!" The exclamation point is a sign of surprise, which generally expresses strong feelings such as praise, surprise, anger, sighs, sadness, and so on. Using this symbol generally gets people's attention.

"" The black box sign generally indicates a key mark, emphasizes, creates a visual impact and induces people to read.

"?" Question marks generally indicate questions, rhetorical questions, and set up questions. This kind of title makes people have questions, so that people have the desire to go to solve the questions, to know the answer, and then open the article.

The above 3 bell symbols are more commonly used, other symbols can be tried.

4, good use of hot events

Real-time follow-up of hot spots, to catch people from the crowd and the psychology of curiosity.

For example, NASA recently announced the discovery of an Earth-like planet 1400 light years from Earth. In an instant, the circle of friends was screened by this news, all kinds of "you are 1,400 light-years away from another Earth, only one step away from XX, pay attention to XX will be able to XXXX". This is a very good way to use this momentum to spread, this kind of article circle of friends forwarding rate is also very high. The first thing you need to do is to get your hands on some of the most popular products and services in the world, and then you can get your hands on some of the most popular ones.

The hot events can go to the microblogging hot list, Baidu hot list, Baidu wind list, Baidu index to find, this is not a story.

5, good with numbers

This point is also often used by the author, such as 10, 1 and three major other numbers, such as "10 books must be read in a lifetime", "10 movies must be seen in a lifetime".

In Such a huge amount of information, human energy is limited can not read them all. Want to use effective time and low-cost way to get valuable things, these kinds of topics just meet the needs of people. A simple example, other people read 100 books, only a few valuable books in the end. You learn about those books through an article, and you get the same value in 1/10th of the time or less.

So the clever use of numbers can inspire people to open an article to get something of value.

6. Add experiential discourse

Experiential discourse means reading and sharing the article from the user's own perspective.

For example, if you feel good and want to share it with your friends around you, you will add your own feelings, such as "I watched this movie after XX", "I feel very good" and so on.

Applied to the title of the public number, can be so titled "most people watched the tears of a movie", "100 million people know a fact", "sung countless people crying a song ".