Traditional Culture Encyclopedia - Traditional culture - What are the marketing planning methods?

What are the marketing planning methods?

1, forum marketing. Using the super popularity of the forum can effectively provide marketing communication services for enterprises. Due to the openness of the forum topic, almost all marketing demands of enterprises can be effectively realized through forum communication.

2. News event marketing. There are a large number of newsgroups and forums on the Internet, where people often discuss and publish news on specific topics, including business information.

3. Word of mouth marketing.

4. Search engine marketing. Superiority ranking on search engines is a way for websites to introduce traffic.

5. Viral marketing. From the perspective of network public relations, using the word-of-mouth principle from users is a spontaneous and low-cost marketing method among users. Viral marketing does not use viruses or rogue plug-ins to promote publicity, but guides and stimulates users to actively promote it through a reasonable and effective integral system, which is a marketing model based on intentional users.

6. Network integrated marketing. Compared with the traditional marketing "product-centered", it emphasizes "customer-centered".