What are the advantages of a small program for merchants

As we all know, before the small program came out, many merchants are relying on WeChat's public number to carry out shop-related content precipitation, publicity, but in the merchants with the help of the public number to promote, WeChat's public number defects are also becoming more and more obvious, and its promotion costs more and more high, in addition to the article to push the other can not carry more complex functions, far from being able to achieve the expected effect of the promotion. And in these defects, the small program can make up.

From these years, the offline stores stationed in the United States, merchants with the help of jitterbug publicity, it is not difficult to see that in fact, merchants want to have three points: cost, efficiency, traffic.

And does the small program have these three advantages?

1. Small program development cost is low

Why is the small program developing so fast? Because WeChat, Alipay and other platforms have built their own standard and unified development environment, developers in the development of small programs, you can directly call the official provision of a variety of capabilities and interfaces, which greatly reduces the "repeated shipbuilding" work. For example, AliCloud's open "One Cloud, Many Ends" capability, developers only need to develop once, you can let the small program run on Alipay, AutoNavi, UC and other APPs, which saves development time.

2. Powerful

Small programs can achieve similar functions to APP, covering up to 200+ industry application scenarios, building online stores, service appointments, online enrollment, branding, and event marketing can all be done, and merchants in various industries can build their own business systems with the help of small programs.

3. Bring your own traffic

If you develop an app on your own, the promotion will be very problematic, the traffic is expensive and the retention is low, and even if the user installs it, the frequency of opening it is not high, and it can't play a role in the promotion. But the small program does not need to worry about these problems, because the back of WeChat, Alipay and other large platforms, so there are a lot of loyal users to form a "natural flow", with these platforms to build a small program, the cost of customer acquisition will be much lower.

In fact, in addition to the above three points, the small program can also help merchants to realize the whole network marketing .

For example, AliCloud's "AliCloud Multi-Ended Small Programs" allows merchants to develop a small program that runs on multiple platforms such as Alipay, WeChat, Baidu, and so on, which helps merchants better access the Internet's full range of traffic to open up a variety of application scenarios and generate more marketing plays.

Merchants in the process of marketing with the help of small programs, try to be able to try the whole domain, the whole station of the three-dimensional operation, do not miss any opportunity to get customers.

Small program is the sign of the times, whether on the WeChat platform, or Alipay platform, the advantages for merchants are still very obvious.