Traditional Culture Encyclopedia - Traditional culture - SoftBank Chart Work Method: A piece of A4 paper can make eye-catching and time-saving copy.
SoftBank Chart Work Method: A piece of A4 paper can make eye-catching and time-saving copy.
In the workplace, no matter what position you are in, you always have to deal with all kinds of copywriting. The first prerequisite for professionals to convey information and promote cooperation is to have a copywriting with clear information and mutual satisfaction.
what is a copy with clear information and mutual satisfaction? Although each copy has different purposes, different data and different uses, they have the same purpose. A good copy has the same characteristics: it can be understood quickly and easily.
this view was put forward by Japanese writer Yukio Miki, the author of Softbank Chart Work Law. As the former assistant of Masayoshi Son, president of Japan Softbank Group, and the former office director of Softbank Group, Miki Xiongxin faced a problem almost every day during his eight years working in Softbank Group: how to read quickly and report to his leader Masayoshi Son efficiently.
Through continuous work practice, Mr. Miki has gradually cultivated the ability to convince leaders to make reports within 1 seconds. In his SoftBank Chart Work Method, he explained in detail the methods of making business reports such as business progress reports, sales reports, project management reports, project management meeting minutes, factor analysis reports and business planning cases in the form of charts, data and flowcharts.
in these reports, negative cases are cited. Through detailed comparison, readers can intuitively understand how to make a report in a standardized way item by item, and at the same time, they can teach readers how to exercise their data observation ability and make a copy that leaders can understand at a glance through data. Although there are cultural differences in the expression of words, this book is indeed a practical book that can be directly used to make its own copy after reading it.
so how do you make a copy that people can understand at a glance? After reading the SoftBank Chart Work Method, I summarized the following key points:
First of all, you should make a summary with an A4 page. Modern people have a fast pace of work, and the time for leadership is even more tense. No one will have the time and energy to read a beautifully made but lengthy copy. For people who are busy at work and have to deal with a lot of things, turning pages is troublesome.
So, you must let the leaders know more information in a short time, and summarize the essence of the content on a page A4, which is enough to fully convey the main points and basis of the planning.
Secondly, put the conclusion at the beginning, and keep the amount of words at 2-3 lines. When you tell the reader the overall goal of the planning case, the reader will receive the key points you want to express most at the first time, attract his attention, and then have the patience to watch. On the other hand, if readers turn over a few pages and finally see your conclusion, they may have lost their patience and the chances of cooperation may be greatly reduced.
third: when recording by article, it must be controlled within 5 articles. The author mentioned an interesting guess: because human's left and right hands have only five fingers, once they exceed the number that five fingers can count, human can't remember it, so the number that human can grasp at a glance is five, that is, seven at most.
In this way, when you list and subdivide items in a copy, you must control the items within five. If there are too many items, readers can't easily remember them, which will also lead to the failure of the copy.
Have you noticed this small detail of making a copy before? Is it interesting? This little book is not thick, and the author doesn't have any empty words. The contents in it are all similar details. After reading it, it can really help you avoid many "pits" in making copywriting, which is very suitable for office professionals to keep as a reference book at hand and look at it at any time.
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