What are the scientific and technological means of consumer research?

At present, the scientific and technological means used in consumer research or UX research include: skin electricity, EEG, eye tracking technology, expression analysis, heartbeat recording and so on. Among them, the physiological indexes such as EEG and ECG are complicated due to interference factors, and there are not many marketing companies that have mastered these research methods at present. Compared with westerners, the expressions of orientals are not easy to be detected, so the application of expression analysis in Asian consumer research is not very common. In contrast, the application of eye tracking in consumer behavior research is more convenient to operate, and the tracking data is more intuitive and easy to analyze. At present, eye tracking is used by many commercial enterprises in consumer shopping research, shelf research, packaging research, advertising research, internet behavior research, car clinic research and so on. Tobii in Sweden has a mature research method in eye tracking, and you can find many related materials and video introductions online.

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