Three-stage writing method of new media articles

The so-called three-stage form is the head, body and tail.

First, the beginning should attract readers, the middle should be expanded, and the end should be done.

At first, we used the HPRS model to build it.

Hook is to construct suspense, create suspense through conflict, stimulate readers' doubts and curiosity, and attract readers to continue reading. We can put forward things that conflict with people's cognition and let readers ask questions. You can also use amazing conclusions and quote amazing conclusions with data to arouse readers' curiosity.

Resonance, causing * * * sound: use the pain point of the customer to tell the reader that the article is related to him, causing the reader to * * * sound.

Prove to build trust: that is, build trust by expressing the same situation and showing your results.

You can tell the problems by telling stories first, and bring the readers into a specific scene. At the same time, after encountering difficulties, you can tell readers your authority in this field by telling stories, and strengthen your authority through skills such as data, pictures and honors.

Summarize the transition; Integrate the full text, tell readers the structure and logic of the whole article, and let readers clearly understand the content of the article and transition to the text. To sum up, use metaphors to make logical connections, and then present your logical points through vertical or horizontal dimensions. At the same time, explain the main points of writing and transition to the text.

Second, the body part: WWHE model and bridge/transition are commonly used.

WWHE:

Why: importance, significance

What: definition

How to: Methodology

For example, for example

Bridge/transition: transition, beginning transition, middle transition

Third, the end: double C.

Conclusion: Make a simple summary of the full text.

Matters needing attention, reaffirming logic and emphasizing interests.

CAT: Action needs to guide discussion, action and other guidance.