Domestic new energy vehicles so hard, why sales are still not as good as Tesla?

In the new energy vehicle "jianghu", Tesla is a miracle. In the first half of this year, Tesla's sales ranked at the top of the list of global new energy passenger car sales rankings. Careful math, Tesla's sales are even higher than the second, third and fourth ranked Volkswagen, BMW, BYD's sales total.

Seeing this data, many people must want to ask: domestic new energy vehicles have been very powerful, why the sales are still inferior to Tesla? For example, some time ago on the market BYD Han EV, the vehicle price of about 250,000, regardless of performance or space, are not inferior to the expensive tens of thousands of Tesla Model?3. Put aside regardless of the sales volume, I first weakly asked, if you give you 300,000 budget to buy a new energy vehicle, you will choose BYD Han EV or Tesla Model?3?

01

Brand power is important

The brand is the most important thing.

The brand power is very important

Taking Apple's cell phone as an example, as long as there is a change of generation, there will always be "fruit fans" will pay for it. In fact, once many products are set on the brand aura, the subsequent launch of each product is very easy to be accepted by consumers. Of course, cars are no exception.

Tesla, founded in 2003, is a U.S. electric vehicle and energy company. With the production and sale of electric vehicles, solar panels and energy storage equipment as its main business, it is also one of the most successful electric vehicle companies at present. Since its inception, it has delivered more than 1.1 million electric vehicles.

Tesla is considered to be the "originator" of the new car-making force, whether it is the model appearance design, or vehicle power performance, Tesla is unique in the "jianghu" of the new car-making force. In addition, Tesla has many years of technical precipitation in the electric car industry, this is other brands can not be copied, I believe that this point is also one of the reasons why Tesla's hot sales.

For many domestic consumers, choosing Tesla may be partly due to the fact that Tesla is a foreign brand, which makes it more honorable to drive out. In addition to the vehicle's exterior design and power performance, the brand of the car also has an impact on consumer purchases.

02

Technology is an advantage

Everyone understands that it's not difficult to build an electric car, but building a good one is not a simple matter. Let's start with the three core technologies of new energy vehicles. In fact, Tesla did not have three electric technology at the beginning, but finally turned it into its own best field, mainly because it is in the process of cooperation with General Motors, Panasonic, etc., never forget to independent research and development, and ultimately mastered the dominant power of three electric technology.

For domestic car companies, most of them are now cooperating with Ningde Times, BYD and BAK. The explosive development of new energy vehicles in recent years has generated a large demand for batteries, but the domestic battery supply is in short supply. Mastering self-developed triboelectric technology may be the key to building core competitiveness.

In the past 10 years, Tesla has been focusing on the research and development of software functions, so that the product has the highest level of autopilot in the current production cars, and traditional car companies in the electric car autopilot, electric car technology, are not Tesla's rivals.

03

Additional value to meet consumer demand

At present, more and more consumers are purchasing new energy vehicles, and the increase in the number of electric vehicles will make the pressure on the use of public **** charging piles increase dramatically. Tesla's Supercharger and Azalea's power exchange station all bring good added value to their respective models. (PS: The added value might affect vehicle sales too!)

Electric vehicle owners generally have "range anxiety", and range performance will continue to be the main indicator for consumers to consider. And car companies to overcome the problem of charging vehicles, so that the charging speed also continue to make breakthroughs, now many electric cars can do fast charging 40-60 minutes from 0 to 80%, as for the purchase of electric cars used for daily commuting, basically charging once a week will not be a problem.

Whether it's the added value or the brand or the technology, in any field, having all three at the same time means having a certain market position and riding high on sales. Some netizens also said: the introduction of Tesla, in the end is a blessing or a curse? It is undeniable that Tesla occupies a large market share of domestic new energy vehicles, but the independent brands are also close behind, not willing to lag behind. After all, there is no harm without comparison, and when your opponent is stronger than yourself, you will have more motivation to defeat it!

This article comes from the authors of the automobile home car family number, does not represent the views of the automobile home position.