How to analyze competitors' websites?

When deciding to enter a market, the first choice is to have a full understanding of the competitors in this market, which competitors are there, how strong they are, and how much profit they can get from entering this market. Know yourself and know yourself, and you will win every battle. Fortunately, the Internet market is easier to collect data than the traditional market.

How to analyze your own website after obtaining competitor information from search engines, analyzing the basic situation of competitor websites and picking out the main competitors? We can't see the details of competitors' websites, but we have tools to estimate them!

Analyze competitors with the famous Alexa toolbar.

Although the famous Alexa toolbar is not very accurate, it is no problem to estimate the approximate value. Since you are doing e-commerce, let's start with Alibaba!

You can analyze the flow curve, PV profile, pop-up rate, stay time of Alibaba's domestic trade network, and even know the distribution of visitors, their age distribution, their knowledge structure and so on.

Use Alexa to compare the traffic of several major domestic e-commerce platforms and estimate the competitive strength of your website. As can be seen from the above figure, the traffic of blue Alibaba is 1000 times that of red Alibaba. Alibaba is the real monopolist, and it will be the top of the sky that all other mountains are dwarfed. ..

Using Google Trends to Analyze Competitor Websites

Everyone knows the Google trend, but Google in the Google trend

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Websites can analyze the traffic of other people's websites, but they know less, Google.

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The website is based on Google.

Toolbar detection and Google advertising and Google

Analytics and other data sources, so compare the data with Alexa and Google.

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Planners and competitors should be accurate.

The picture above is Google.

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Website's analysis of Alibaba's China source data can tell the source of Alibaba's visitors in China, and also know which websites these visitors went to besides Alibaba.

This is Google

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The website compared the traffic of four e-commerce platforms, and the traffic of all websites dropped significantly in the third quarter!

Use Google

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Planners analyze competitors' websites.

Google products again. It seems that Google uses its own advantages to collect a large amount of data, and then uses these data to promote its products. This product is mainly aimed at advertisers.

Google

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Planner is an integral part of Google's advertising plan, which analyzes the data of the target website for advertisers free of charge, so that advertisers can place advertisements more accurately.

But at present, about AD

Planner

There is no accurate statement about the source of the data.

As can be seen from the traffic analysis of Alibaba in the goole figure, the data analysis results of the two products are almost the same, and the curves are basically similar. Because this tool is aimed at advertisers, it also provides a website with TOP 1000 traffic ranking for advertisers to choose from, and even indicates what kind of advertisements this website is willing to accept and how many pixels.

Analyze competitors' websites.

Note that this tool can only identify traffic from the United States and is not suitable for domestic learning websites. The big websites are not bad, but the small websites mentioned above such as "HC" and "Billion" or domestic ones have no data at all.

The above four tools all give approximate traffic, which is not accurate, but compared with traditional market research, these data are quite accurate, and the most important thing is that they are all free!

All four analysis tools are in English. Why?