Is e-commerce marketing the network platform operation of traditional marketing?

At the beginning of e-commerce, many people thought that e-commerce would replace the traditional sales industry and the traditional sales industry would die out. However, after several years of development, the emergence of e-commerce has changed all aspects of the sales industry, but it cannot replace the traditional sales industry. The relationship between them is complementary and integrated.

E-commerce has not only completely changed the marketing concept of the traditional sales industry, but also changed the traditional trade payment method and logistics system, creating a brand-new business model for the development of the sales industry. Of course, the social function of the traditional sales industry, e-commerce, cannot be owned.

Zhang Ji, deputy general manager of Huaqiang Mall, said that at present, e-commerce will not replace traditional sales for the time being. The development of e-commerce is not the end of the traditional sales industry, but a platform for the renewal, transformation and upgrading of the traditional sales industry. Whether B2B or B2C, without the participation of traditional sales industries, their development can only stay on paper or operate in a small scope, while traditional sales industries may be abandoned by the market if they do not conform to the trend of the new economy and actively develop e-commerce.

The development trend of e-commerce and traditional sales complement each other.

In the long run, e-commerce online is just a new channel. E-commerce and traditional sales cannot replace each other, but can only complement each other. "With the development of the economy, the development of the two now also exposes some problems, such as the problem of channel dealers stringing goods online. For example, enterprises should establish a separate brand for online sales, and at the same time increase penalties for illegal agents. But overall, the overall quality of netizens is rising now, and it is difficult for online sales to hurt corporate brands. "

Experts believe that traditional enterprises are still in the running-in period. The main reason is that in the consumer market, manufacturers' ability to control channels is weaker than that of distributors. If manufacturers vigorously do online, it will inevitably have an impact on offline.

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Developing e-commerce is an irreversible trend of traditional sales industry. Facing the challenge of knowledge economy and information economy, Chinese traditional sales enterprises must face up to the reality, change their concepts, seize the opportunity and find their own way out. The development of e-commerce is not the end of the traditional sales industry, but a platform for the renewal, transformation and upgrading of the traditional sales industry.