What are the varieties of Zhijiang Daqu and their advantages in the same kind of liquor industry?

Any "famous wine" is not only famous, but also has excellent quality. Zhijiang Daqu has won a wide range of consumer markets because it is a monument to quality in the minds of consumers.

The leadership of Zhijiang Liquor Industry Co., Ltd. recognizes the quality of the product, which has really risen to the height of the company's rise and fall. Chairman and general manager Jiang Hongxing said, quality is the only enduring value standard of Zhijiang Daqu, no matter in which market, we seek to win the important treasure, is the quality of the wine itself. Zhijiang Daqu series of liquor, the use of high-quality red sorghum as the main raw material, take a thousand years of the town's underground springs, the use of traditional solid folding wine brewing process, combined with modern advanced technology, by the centuries-old kiln long fermentation and storage and mellowing, and then by the brewer carefully blended and made. The quality of the wine is excellent, with a strong kiln aroma, sweetness in the mouth, cleanness in the mouth, and a long aftertaste. This is the quality advantage of Zhijiang Daqu, which is also the priceless basis for them to win the long-term favor of consumers and lasting hot market. People's consumption of liquor, is no longer the past pure quantity to meet the type, and the quality of the inner requirements of more and more high. Therefore, in the fierce competition in the liquor market, than the quality, spelling is the inner strength, see the real work. It is not an exaggeration to say that Zhijiang Daqu has long insisted on the "quality to win" development strategy, and they are the main line to explore the very characteristics of the quality management strategy, creating a new market brand.

"Only by putting quality in my heart can I grasp the market in my hands." This is Jiang Hongxing in the spring of 1998 at the beginning of the office put forward the general requirements. He believes that the quality issue must be spoken every day, when speaking, everyone speaks, do not grasp shall not be, grasp the bad not to mention. Over the past few years, Zhijiang Liquor has achieved remarkable results precisely by utilizing a persistent spirit and an attitude of striving for excellence to grasp the management of quality and the quality of management. In 2001, Zhijiang liquor industry to achieve more than 600 million yuan in sales, products sold to 26 provinces and municipalities across the country, it can be said that everywhere there are Zhijiang "flag" floating, the market situation is good. However, at the end of the company's a situation analysis meeting, Jiang Hongxing did not look at the results of singing praises, celebrating the great work, but to all the middle leaders and all employees raised three major questions: one is to ask, "Our wine sells so well, in the end, in the end, is to grasp the results of the quality of management or to grasp the achievements of the consumer market? The second is to ask, "We are making a lot of money, is to do a lot of the first or to seek quality in the first place?" The third is to ask, "Our sales are rising again and again, is the joy more than the worry or the worry more than the joy?" In a "drink" in the sound of such a keen question, showing that a good entrepreneur's over-achievement. Jiang Hongxing is aimed at some employees in the rapid growth of enterprises after the performance of complacency, injected "sobering agent". He believes that the enterprise is the most prosperous time, it is the most easy to self-relaxation time, especially the quality of quality management and management quality, is the time of the most hidden dangers. So he always reminds himself and his staff, never loose the quality of the string.

In fact? The activities of improving quality and building a quality dike have long been carried out throughout the production and operation of Zhijiang Liquor. In the early 1980s, Zhijiang Liquor is one of the first enterprises in Hubei Province to carry out this "quality revolution." In the mid-to-late 1980s, after a lot of hard work, the enterprise has passed the provincial quality management, measurement, energy saving and standardization acceptance. In the 1990s, the enterprise began to face the market, and the quality work was transitioned from pure production quality management to total quality management. Jiang Hongxing timely put forward the enterprise development policy of "quality management", and successively introduced a series of major initiatives to explore a number of different quality management models. For example, it advocates the internationalization of quality management and proposes to strengthen the construction of quality culture, which is a pioneer in the province for similar enterprises. The company has spent more than 13 million yuan to build a quality inspection building, purchased a series of high-precision testing equipment such as gas chromatograph, spectrometer, high-precision analytical balance and large-scale refrigeration and filtration equipment, and established aseptic cultivation room, physicochemical analysis room, micro-computer blending room, and sensory tasting room, which creates a good working environment for the scientific researchers. 1993, the company's technical quality inspection center was designated as "Yichang Liquor Quality Control Center". In 1993, the company's Technical Quality Inspection Center was designated as "Yichang City Liquor Quality Inspection Station Zhijiang Branch", becoming the only liquor quality inspection organization in the city that undertakes part of the social inspection tasks. Every year, they hold training courses on brewing technology during the summer suspension of production and maintenance, hire professors from universities and colleges and famous experts to give lectures, ask for the right prescription for the actual problems in production, and try their best to improve the labor quality and labor skills of workers. At present, among the employees of the company, there are more than 800 graduates from universities and colleges and all kinds of engineers and technicians, with more than 100 technical titles of intermediate level or above, and 4 national and provincial wine appraisers. In order to build the "quality dike" of the enterprise, Zhijiang Liquor Industry put forward the "four strict, five not six customs", namely, Project 456. Its central content is to adhere to the strict requirements, strict inspection, strict assessment, strict rewards and punishments of the "four strict" standards, so that unqualified raw materials shall not be warehoused, unqualified on the process shall not be allowed to enter the next process, unqualified physical and chemical analysis shall not be allowed to package, unqualified factory inspection shall not be allowed to sell, and accidents shall not be spared until the cause is found out and dealt with. The "five noes" system. Good raw materials into the warehouse, the production process, semi-finished graded acceptance level, blending taste evaluation level, physical and chemical analysis level and factory inspection level "six passes", to ensure that the whole process of production, supply and marketing of all links are always in the quality of the control stage, the qualified rate of factory products is always maintained at 100%.

Quality determines sales, leaving quality assurance, talk about business survival and development is undoubtedly a castle in the air. Zhijiang wine industry to establish and improve a series of quality management system, product quality and the economic income of employees directly linked to the active implementation of the ISO9000 international quality standard system, in strict accordance with the quality system of production, installation and service quality assurance model, the preparation of more than 100,000 words of the quality of the notes, procedural documents, operating instructions to standardize the traditional process, so that the quality of work in all things On June 22, 1999, the company took the lead in the similar industry in the province in obtaining the ISO9002 quality system registration certification issued by the State Certification Commission and the State Commodity Inspection Bureau at the same time. This marks that the quality management of Zhijiang Liquor Industry is in line with the international standard, and steps into the advanced quality management industry of modern enterprises. Quality management brings direct benefits. In recent years, the quality IQ team successfully activated the enzyme preparation of P-S method into the fermentation process, so that the original wine yield rose from the average of 28% in the past to more than 34%, creating an annual benefit of nearly ten million yuan, and the results were awarded the second prize of scientific and technological progress in Yichang City in the same year; the cellar QC team presided over the study of red lees cultivation process in the cellar, which not only improves the cellar microbial environment but also makes the quality of the original wine improved significantly, and achieves the advantages of The purpose of high yield; quality inspection technology center scientific research group after a long period of large number of tests, the use of biotechnology, attacked the wine industry for many years trapped in the winter liquor flocculation precipitation technical difficulties, the results have been recognized by the national brewing department, caused a stir among peers; blending team presided over the liquor downgrading process research has also achieved great success, and successively developed 39 degrees, 35 degrees, 30 degrees, 28 degrees series of products, so that the degree of reduction does not go out of taste, greatly enriched the product range, for the low degree of liquor, nutritious and made a useful attempt. The biggest contribution of quality construction of Zhijiang Liquor Industry is not only the improvement of quality itself, but also the real realization of a big change from quality management to quality management. Whether it is market-centered quality management or benefit-centered cost management, Zhijiang Liquor has shown a difference.

To love quality as one's own eyes and cherish it as the soul of the enterprise is the unremitting pursuit of quality by the people of Zhijiang Liquor Industry. No matter how the market changes, the intrinsic quality of Zhijiang Daqu will always be the same, any of the varieties in the series of Zhijiang Daqu, from the first bottle put into the market, to whatever extent the market is "hot", there will never be a second flavor. This is the commitment of the Zhijiang wine industry to consumers, but also a strong cornerstone of the Zhijiang wine industry in the market invincible.

It has been said that the quality problem is the direct responsibility of making consumers "love change". This is true, even if the big enterprise or the big reputation of the product, once the quality of the error, consumers will involuntarily "change love". Zhijiang Liquor Industry pays great attention to preventing these "dangerous points" that are harmful to quality construction, and always treats quality improvement activities as a major comprehensive project to be grasped. As early as in the early 1980s, Zhijiang Liquor Industry invited experts from Sichuan Luzhou Winery with high salary to start from each link of production, to conduct quality guidance and research, and at the same time, helped to cultivate a large number of business operators and quality and technical backbone. In the past twenty years, Zhijiang Liquor Industry has been insisting on the quality work and exploring various advanced methods to improve the quality, laying a solid foundation for the steady improvement of the product quality, and making the company's quality management work jump into the leading level of the same industry in China.

From pay close attention to the basic quality management to improve the quality of management, Zhijiang wine industry people learned a lot of truth, the most important point is that the quality is the life of the enterprise, ignoring or give up the quality of the construction of the enterprise is only a dead end. Product competition, quality win. In the "wine" sound bursts of "drink" sound, Zhijiang Daqu can win the majority of consumers, in the national market reigned supreme, relying on the company's internal "strict self-discipline" of the quality management and dedication to consumers of quality products. The company's internal "strict discipline" quality management and dedication to consumers of high-quality products.

Times are changing, but the quality of Zhijiang Daqu is always the same. This is the commitment and pursuit of the people of Zhijiang Liquor Industry!