Variety Show Planning Essay 3

Variety show is a form of entertainment program, usually contains many nature of performance, such as music, dance, acrobatics and funny and other types, and usually only broadcast on television. Most variety shows invite a live audience to participate in the taping, but there are also programs that are broadcast live. This article is my compilation of variety show planning letter sample, welcome to refer to.

Variety show planning book sample 1: "Only Dance Solo" large-scale campus entertainment talent show planning program

The first section of the purpose and purpose

We are youthful, energetic young generation, we dare to challenge, the courage to show, we are positive and confident, frustrated but not defeated, this is a stage to show themselves, this is a dream stage!

Our purpose is: to find new people with dance expertise, to provide a stage for youthful students with dreams to express themselves and realize themselves, to increase the opportunities for cultural and artistic exchanges for major universities in Jinan, to show the positive spirit of modern college students, and to comprehensively improve the overall quality of college students. Enrich the TV screen, active audience life, in order to achieve the social and economic benefits **** the purpose of growth.

Our slogan is: my youth my master, my dance I show!

The program positioning: show college students style of dance talent show entertainment program.

The second section of the ratings and market

According to rough statistics, in a year, the students' summer and winter vacations, double holidays and holidays and nearly 180 days, accounting for about 50% of the year. During these 180-odd days, the vast majority of students basically spend their time at home. Therefore, organizing such a program during the holidays can gain more viewers. Of course, most of the young people are also very fond of such talent show entertainment programs, so that they can relax and entertain themselves after work. Planning to create this column is based on this understanding.

It should be said that, from the television viewing situation and audience participation, college students are the main body, in society has its special position. They participate in the program and watch the program, will certainly lead to other members of the family **** with attention to such programs, the formation of a certain group of viewers. This is extremely favorable to the development of the viewing market and the column business market.

According to the bottom of the mold to understand, the province's college students to participate in and watch the brother station's entertainment programs more enthusiastic, but the city has not yet opened such programs, we responded enthusiastically, are eager to have a similar program in the station broadcast, so that the market outlook is optimistic about the future of the column's business operation is also very welcome.

The third section of the form and procedures

First, the form

This section of the form of live broadcast from the studio, the use of the center of the host and sub-hosts of the method of the organic combination of the various links together. The performance of the host, the requirements of cheerful, lively, witty, interesting, with a certain affinity and desire to perform. The overall program is emotional, fast-paced, combined inside and outside, up and down, and interesting to watch.

Contestants are required to voluntarily register, undergo selection and training, and participate in location videotaping and on-site competitions. The weekly, monthly and seasonal champions are evaluated by the on-site audience and guests. Respectively in major festivals or at the end of the year to hold the annual championship finals, the contestants who won a better ranking, can become the dancers of the station's art troupe, to participate in various types of evening parties organized by the station and foreign performance activities.

II. Procedures

(I) Grouping

1. Single Group Single contestant

2. Multiple Group Two or more contestants

Can be an individual, or a combination of people to participate.

(2) Procedures

1. Happy Free Dance

Contestants are free to give free play to their own choreography, free to display, fully demonstrating their own style of dance, dance skills, as well as a sense of creativity and creative talent. The best creative award, the best physical award, the best group cooperation award, etc. will be divided. Each do extra points.

2. Challenge dancers

By drawing lots to decide the way of dueling, divided into two groups of dueling, to come up with the winning bonus points.

3. Wonderful show of hands.

Demonstration of personal strengths, especially artistic talents other than dance. Such as singing, acting, playing, etc.

4.

4. Master Teacher

Unified by the dance teacher training, learning a unified dance, competition students' learning ability. Distinguish the best students and the worst students, the implementation of extra points system.

Section IV Packaging and Publicity

Strengthening the self-promotion and promotion of this column is a very important means, it is recommended that no less than 3 times a day self-promotion. This column to reflect the personality and characteristics, it is necessary to work on packaging. Such as the title design should be bright, attractive and fashionable, and the footage should be short, delicate and infectious. The packaging of the host is synchronized with the program, and the image personality positioning should be ahead of its time. All kinds of subtitles should be considered as artistic creations to increase the atmosphere and characteristics for the packaging of the overall program and to form a style. Columns in the opening of the program, to gradually improve, improve and perfect the structure, to often change the content and activities of the program, seeking new and changing, and constantly progress.

The players involved, can be their own characteristics, please the relevant image design office together with the modeling, so that the program is colorful.

This column is a weekly, 60-minute period, it is recommended that every Saturday afternoon 15:00 premiere, the next day 15:00 pm, the next Wednesday night 17:00 rebroadcast, can be set up for holiday series and summer and winter series of special programs.

The column set up a telephone hotline and voicemail, the program is carried out to increase the participation of the audience in front of the TV project, expanding the level of ratings, improve ratings.

Section V business and operation

This column is a large variety of entertainment programs, its organization, choreography and filming work are more heavy, and production columns of the basic funds are also larger, in order to be able to persistently run live and run a good column, to encourage the column to create, mobilize the work of everyone's enthusiasm, and at the same time, in order to be able to compete for the economic benefits of the station to make a contribution. To choose to adopt the following model:

1. producer responsibility.

Costing and self-sufficiency

Empowerment and responsibility

2. Quasi-producer responsibility.

Costing, cost-recovery

Empowerment, funding

3. Contractor responsibility.

Determine the target, decouple income and expenditure

Appropriation of production, rewards and penalties

4. General director's responsibility.

Appropriation of production, funding approval

Half of the prize money, rewarding hard work and punishing laziness

According to the experience of other places, combined with the situation of our station, we need to apply for a 5-minute advertising time slot in the columns of the station. In addition, on-site decorative advertisements and prizes, gift collection can also be developed as an advertising resource, with a small investment in exchange for a greater economic return.

Based on the consideration of students' daily life, the program team suggests shooting and live broadcasting on weekends and Fridays for planning and preparation, training of staff and post-production, and the staff can be transferred to other staffs on weekdays for rest, and holiday overtime subsidies can be considered.

Section VI equipment and personnel

The column to our 800m2 studio as the main venue, taking into account the column live before the necessary training and rehearsals, need to use other venues. In addition, the column has a location within the shooting, and the production volume is also larger, so the use of equipment to put forward the following requirements:

1. Studio (including the big screen and five-channel recording system, sound, lighting, etc.), every week

2 days (rehearsal and live broadcasts of 1 day each).

2. Conference room or small activity room as a training place, 2 days a week.

3. Synthesis production machine room use (including 1 2650 editor), 4 days a week (including 1 day for the production of promotional videos use).

4. Non-linear subtitle stunt machine (column packaging especially needed).

5. Two sets of cameras and pick-up microphones for location shooting (two groups, two groups of people work).

6. Choreography production and scenic film props design and production.

The daily staff composition of this program is envisioned as follows:

Director (directing inside and outside scene shooting and guiding)

2 people

Responsible for (on-site directing and editing of promos, etc.)

2 people

Training teachers temporarily selected and recruited

A number of people

Cinematography

5 people ( 2 full-time)

Camera Assistants (for location recording, etc.

3 (part-time)

Producer

1

Drama Producer

2

Hosts

2

Location Hosts

2

Producing Director (or Producer)

1

Production Director (or Producer)<

1 person

Manager (external marketing)

1 person

audio-visual technology and sound, lighting, choreography and other personnel, please the relevant departments to draw cooperation, logistics, vehicle deployment, the Office of the cooperation support.

Section VII budget and advertising resources development

This chapter is omitted.

Variety show planning letter sample 2: Anhui TV 20XX arts and entertainment program planning

The first part:

First, on the positioning of the arts and entertainment market

China's entertainment era, although it has been as stormy as the rain, far-reaching impact, until today is still not to be underestimated. But with the onset of the storm, the wind of imitation has also come. Star TV across the country for the pursuit of ratings, one out, then a hundred out. For the people's aesthetic fatigue and the national party principle of guidance on the poor consideration.

Therefore, in response to the economic crisis in the second half of 20XX, and the accompanying impact of the seriousness of the domestic employment situation, the number of people employed. Through? The work?

From the development of the situation in 20XX, the TV means to set off the alternative talent show storm should be said that other media can not be compared, relative to the red across the north and south of Zhejiang TV "I love to remember the lyrics", Hunan TV's "every day" activities, "Charming Anhui? Talent show show" can play an unexpected sensational benefits, leading to a new round of pursuit of the boom. Record ratings, marketing win-win new highs is this show is always the same goal, but also in the invisible increase in party political color. With the television medium to raise the talent selection activities, rely on the talent workplace competition atmosphere and humane performance to pull the ratings, should be 20XX Anhui TV as a cultural phenomenon can not be ignored as a television media, but also businessmen to win the return of the value of the advertising of a new form of television.

Second, the background of the depth of analysis

With the attack of the global financial crisis, more and more exposed to the employment situation is serious, especially today's employment situation of college students. I remember Wen Jiabao once said that the employment of college students is not only related to the issue of livelihood, but also related to the issue of dignity. Energetic, over-ambitious; empty belly full of experience, but no social experience, the heart is higher than the sky this is the current job seekers to people's impression. Therefore, how to lower the price of contemporary college students, to participate in social practice, experience life, really improve their overall quality, give full play to their talents, and will give full play to their talents in the appropriate location has been a focus of social *** with the concern. Many college students do not have the courage to emancipate their nature to experience life and play different roles, while some college students are suffering from the lack of a stage to show their talents outside the textbooks. As the media should provide a platform to display, college students are excellent, no experience can be slowly accumulated, no innovation, no thought is never learned. Change the views of society, but also a real understanding of college students is imminent.

Third, the planning motivation analysis

Let many job seekers (college students) to better understand themselves, to understand the community, so as to give themselves a correct positioning. Let many enterprises to provide a platform to show their own internal cultural qualities, talent introduction mechanism. Let Anhui in the national image enhancement, the rapid rise of central China, the introduction of talent to add bricks and mortar.

The second part: on the "charm of Anhui? Talent show show" program settings

First, the name of the program: "Charming Anhui? Talent show show show"

Second, the program category: literary entertainment variety column

Third, the main theme of the program: to show the charm of the elite quasi-workplace, highlighting the atmosphere of corporate culture, witness the introduction of talent in the sunshine mechanism, depicting the blueprint for the rapid development of Anhui.

Fourth, the program objectives: through the search for work in the form of displaying talent, highlighting the theme of the column.

Fifth, the content of the program: each period of a number of job seekers and a number of guests, around the interview in the question to start the event.

Sixth, the program features: to college students looking for a job for each period of the story of the play elements, to job seekers as characters, more interactive and participatory.

VII. Program characteristics: According to the guest characteristics of the unfolding of the interesting events, to show some of the popular elements of today's college students, more unique.

VIII. Program style: civilized, healthy, easy, interactive.

Nine, host tandem style: humor, funny.

X. Audience: mainly for college students, as well as the influence of family, relatives and friends.

XI, program length: 60 minutes

XII, a single episode of the composition of the program: each period of a number of job-seekers and employers, such as guests of the composition of the event produced.

xiii, broadcast time: every Saturday 7:40

xiv, the number of broadcasts: once a week, the next day rebroadcast.

XV. Number of episodes: One episode per week

XVI. Production method: Joint college filming, or location filming.

XVII. All rights reserved: The planners and producers of all other units shall not publicize/record without permission.

xviii Cooperation: the famous enterprises as the title of the program, other units to help shooting.

xix, the program studio: Anhui TV studio hall (Tongcheng South Road, No. 355)

Part III

First, the source of funding for the project:

Government financial subsidies + employing company sponsorship + title and other related advertising costs + information fees

Second, the form of activities: "Charming Anhui? Talent show show" is a selection of specific groups of people, regardless of gender, widely participated in large-scale regional talent selection and exhibition show activities. Participants in the interview-based, taking into account the image of temperament, dance and singing talent and other elements, the event will fully demonstrate the comprehensive quality of the participants, and ultimately selected the most potential, so that the company is satisfied with the elite. Written test is a prerequisite, the interview is the key. In the happy selection of talent, in the happy search for wages. This is an encounter between Bole and Qianlima, but also a performance of wit and wisdom burst.

Third, the activity consists of:

a, candidates (3~5 people)

b, interviewers (4~6 people)

c, on-site audience (300~400 people)

d, hosts (2 people, male and female, tentatively, the special host Wang Lifen, Li Bin, Ma Ying for the permanent host)

Candidate Selection process:

1 video cut the written test process of each company or employer, in accordance with the written test rankings to choose to enter the next round of interviews list of people, in the second round of interviews using self-help way to activate, there are guests as well as outdoor viewers to participate in the SMS.

2 Live broadcast of the interview process between the candidate and the employer, and interact with the audience.

3 Interview performance synthesis: (interviewer 60% + audience 20% + personal talent show 10% + off-site support rate 10%)

4 The process of the activities in the live broadcast

The first round of the individual's self-public relations, the main investigation of the psychology, thinking, demeanor and so on.

The second round of on-site examination of the drawing of lots, to answer the questions therein, to examine the depth of the individual's thoughts and the corresponding ability to adapt.

The third round of the talent self-saving. If you are behind in the third round, you can perform your own talent, such as songs, dances, skits, etc.

Fourth round: Interaction time with the audience. The audience can ask questions to interested contestants to increase understanding and rate them.

Fourth, the target audience: the activities of the target is mainly locked in those who have a dream of a better life, the desire of young men and women through real learning to embark on the workplace as desired, mainly the upcoming Graduation has graduated from the college students. At the same time, in order to increase the program's viewability, expand the program's participation and viewing group, we will target to expand for all ages, regardless of class of the urban population, this large-scale no-threshold TV talent show program, both for the participants concerned, more by the participants driven by the public concern.

Fifth, the style of the program: this is a large regional TV talent show activities, Q&A-based, the participants of the individual ability to perform mixed, and this original performance to meet the TV audience's winning mentality, with the competition, with the strength of the contestants will come to the fore, and their wonderful performance and the life of the change of the encounter will be even more exciting to pull the heart. It has always catered to the hot topics of today's society, mobilizing the whole society to study and find jobs. At the same time, there are also artistic performances to show specialties and hobbies.

Six, the contest emphasizes? The competition emphasizes on the true self, self, strength and confidence. The competition emphasizes the concept of "real self, self, strength, confidence", with innovative ideas to create the most conquering power, leading the fashion trend of the "elite quasi workplace idol". The competition emphasizes on the "true self, self, strength, confidence". The final realization of a passionate, charismatic career!

5, the contest hosts: CCTV "Winning in China" host

Wang Lifen

Anhui TV host

Li Bin Ma Ying, etc.

Part IV Race PR

First, the event schedule

Contents: event publicity, the company enrollment, the preliminary rounds, the final selection. After entering the finals, before each phase of the competition, we should produce and broadcast the stage of the player's charisma display and canvassing declaration film. At the same time broadcast a company in the recruitment of personnel written test process video. The final will be broadcast live.

Second, the dissemination mode

1, the content of the event, the schedule, the competition program, program publicity, player information, judges recommended will be in the TV station, radio, newspapers, networks, telecommunications and other media promotion and publicity.

2, the competition is divided into the preliminary round (i.e., written test, selected 5 to 6 players), the players into the final closed training, after the game in Anhui TV prime time live.

Third, "Charming Anhui? Talent show show" schedule specific arrangements

1, the project start period: September 10 (design and production of promotional materials, investment)

Project promotion period: September 10 start

Project registration period: September 22? In continuation.

2, press conference: September 20 (Thursday)

3, the first game, recording time: September 30 ? October 1

The second game, recording time: October 7 ? October 8 .

Note: off-site is to the audience in the form of text message selection (judges do not participate in the review)

Fourth, the contestant requirements: the column wants to seek taste and level, the contestant requirements must be conditioned: academic requirements of the college or above; the direction of the liberal arts;

Judges standard: as a project team planner, there should be a judgment standard, or judges an agreed scoring standards, all Judges in a standard selection, will not lead to disagreements, judges disagree what? All are mature people, it can only show that the project team has communication problems.

The author's profile: Xu Hao, born in the 80s, grew up in Tongcheng, where the literary style is unique, and is nicknamed Hao Hao, a non-partisan descendant of Xu, who aspires to roam the sub-media scene. In 20XX, he was the editor of Suzhou Automobile Magazine. Now he is working in the car enthusiasts newspaper as an editor and reporter, engaged in automobile reviews.

Variety show planning letter sample 3: "About Flower Opera House" of I Love Singing Opera variety show planning program

I. Background analysis: Nowadays, entertainment culture has been raised to an unprecedented position, and has become the main spiritual product of mass consumption in our time. Monotonous opera programs can no longer attract the public eye.

Second, the planning motives: so far, the opera program, most of the survival of difficult. Singing, reading, playing, and singing have been too old-fashioned, and it is difficult to promote the opera. The first time I saw this, I was in the middle of a song, and it was a refreshing change from the old days. The combination of opera with pop music or with various forms of artistic performance will be the focus of the program. I Love Singing Opera is built on this purpose. Let the opera is no longer boring, young and old.

Program Setting:

I. Program Name: "Meet at the Flower Opera House" - I Love Singing

II. Program Category: A Singing Opera Program for All People

III. Program Main Idea: Promote Opera, Carry Forward the Traditional Culture

IV. Program Goal: Provide an Opportunity for Those Who Like Opera to Show Their Qualities and Realize Their Self-Worth

V. Program Objective: To Provide an Opportunity for Those Who Like Opera to Show Their Qualities and Realize Their Self-Worth

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V. Positioning of the program: to provide a platform for the public who like opera and the combination of various forms

VI. Format of the program: age and gender is not limited, the end of the song is not limited, the individual or group to participate in the competition, and audience participation in the interactive recording program

VII. Content of the program: to push the boundaries of the performance of all the contestants, where participants performance repertoire, it must be re-processed, the opera and a single art form or a combination of multiple art forms. A combination of multiple art forms.

Program review, this stage has two parts. First of all, the audience on the field to comment on the performance of the participants; and then by the guests on the scene to do the review.

Audience scoring, the judges' comments and the audience's own judgment, the contestant's performance evaluation, using a 10-point system.

Judges scoring, the synthesis of the contestant's performance scoring,

by the host to announce the final results, the establishment of two advancement quota for each period, promoted to the semi-finals.

Eight, the program features: integration of opera and a variety of artistic expression in one, to explore the traditional charm of opera.

Nine, the program style: wise and relaxed

Ten, the host tandem style: talented, stable without losing humor

Eleven, the length of the program: 60 minutes each

Twelve, a single episode of the program composition: the opening credits; contestants VCR, the contestants debut, the contest, the judges commented on the extra point questions, the final decision

Thirteen, Broadcast time: Tentative

xiv. Number of broadcasts: Tentative

xv. Number of episodes: 21. The first 16 episodes will be the preliminaries, 17-20 episodes will be the semi-finals, and 21 episodes will be the finals.

XVI. Arrangements for promotion: two places in each of the first 16 episodes, one place in each of the 17-20 episodes, and the winner in the 21 episodes.

xvi. Arrangement of contestants' programs: In order to increase the watchability of the program, the programs performed by the contestants can be properly coached and corrected by professionals.

xviii. Contestants' costumes and make-up arrangements: the contestants will be guided by professionals to enhance the overall image of the program.

Program publicity:

Network media: through Anhui TV network strategic partners Sohu.com, Anhui TV network, Sina.com, Baidu bar and Anhui TV fan network to promote. Upload the single episode of the contestant's watchable performance video to Anhui TV network podcasts, Youku video and other major portal video sites.

Print media: Full-page publicity in well-known print media in the province, such as Xin'an Evening News

Television media: Anhui TV gave a certain period of time to publicize the program before and during the broadcast. Anhui TV's variety show, there can be a host to introduce the "meeting with the flower opera house" of I love to sing opera.

Production Requirements:

I. Host: Ying Ma, Ajin

II. Program Consultant: Famous Opera Masters, Artists, Celebrities, etc.

III. Program Requirements: The program should not be too solemn, but should have the atmosphere and be able to make people feel the traditional culture, so that viewers can feel the interest of the competition

IV. Overall Goal: The program can win over most of the TV viewers during the air time. The program will be broadcast in a time frame that will win over the majority of television viewers.

V. Production and broadcasting cycle: tentative

VI. Staff settings: tentative

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