How to improve the website ranking of each keyword?

Keyword optimization refers to the optimization of keyword selection and typesetting in the website to achieve the effect of optimizing the website ranking. Occupy a favorable position in the ranking of related keywords in search engines. In foreign countries, SEO is a relatively mature industry, but it is still in its infancy and development stage in China.

It can be explained in a narrow sense and a broad sense. Narrow sense of website optimization technology, that is, search engine optimization, is to make the website design suitable for search engine retrieval and meet the index of search engine ranking, so as to obtain the top ranking in search engine retrieval and improve the effect of search engine marketing.

Broadly speaking, the factors considered in website optimization are not only the search engine, but also the characteristics that fully meet the needs of users, clear website navigation, perfect online help and so on. On this basis, the functions and information of the website can be brought into full play. That is to say, based on the corporate website, we should establish good relations with various factors in the network marketing environment, such as network service providers (such as search engines), partners, customers, suppliers and sellers.

ranking optimization

purpose

First, it can attract potential customers on various search engines to find your website more easily, and enterprises can profit from it by understanding the cooperative transactions with enterprises.

Third, through the access of search engines, improve the visibility and influence of corporate brands.

meaning

With the development of the Internet, the number of networks has reached hundreds of millions. Because of the large amount of information and convenient access, people are used to searching for the information they need from the Internet. However, the huge amount of data makes it difficult for people to find the information they need in a short time, and the information they need can be searched faster and more accurately through search engines. With the continuous development of search engine technology, it has gradually become an indispensable tool for network information query. For enterprises, with the development of network, network marketing has become an important part of company marketing. The website of an enterprise is no longer a simple platform for displaying information. A website ranking well in search engines will not only bring a lot of traffic to a website, but also increase orders.

The true face of a thing is misunderstood by more and more people, which leads to vague understanding, so can people still see its true face clearly? Can't! Therefore, SEO needs innovation. We must first overthrow the previous "stereotype", attach the characteristics endowed by the times to SEO, and constantly improve it in theory.

The main work of search engine optimization is to understand how various search engines crawl Internet pages, how to index and how to determine their ranking of search results for a specific keyword. There are many tutorials in this field on the Internet now, but many of them are out of date, because the Internet is constantly changing. On the Internet, a group of people have formed an optimization learning group to optimize the content of web pages, so as to make them conform to users' browsing habits and improve the ranking of search engines without damaging the user experience.

optimization techniques

Location layout

The layout of keywords is also very important, keywords are the core of an article, so the importance of keywords is self-evident. When keywords appear in important positions or adopt important formats, Baidu Spider will give them higher weight, so when optimizing the website, we should pay attention to the location layout of keywords. You can't blindly lay out or add keywords, which is not worth the loss. According to my experience, websites with keywords at the top of the title tend to have higher ranking weight than those behind them.

density

Everyone has different views on the density of keywords, and there is no fixed standard so far, so every webmaster always hesitates when dealing with the density of keywords. Too much will be considered cheating by search engines, and too little will make it impossible to optimize keywords. Under normal circumstances, as long as the keyword distribution is reasonable and natural, there is generally no problem. Even if it does not meet the above criteria, the search engine will give you a higher ranking on this page.

Web page content

The appearance of keywords in web content is also very logical. It is enough to emphasize the key words in bold and italics once or twice. This will not only attract the attention of visitors, but also get the attention of search engines. You can also put keywords at the bottom of the page, which is of course logical and grammatical and user-friendly. [4]

the degree of difficulty

1, observe Baidu index.

If you don't know what Baidu index is, don't read the following content first, learn the basics first! Observing Baidu index is actually the simplest and most common method to judge, because theoretically, the more words there are, the more IP will be brought to the website, which will inevitably lead to an increase in the number of people who optimize the keyword, thus invisibly strengthening the intensity of competition. There are only ten positions on the homepage, so the difficulty of 100 crowded 10 position is definitely different from that of 10 crowded 10 position. [5]

2. Observe the number of Baidu entries.

In fact, this is the same as observing the essence of Baidu index. Through the analysis of these considerable data, the difficulty of optimization is judged by the number of competitors that may exist when optimizing this keyword. However, judging the degree of difficulty from the number of pages included is obviously not more reasonable than judging according to Baidu index, because the number of pages included may only be because there are more relevant information about the keyword, not many such websites. Since they are not peers, they are naturally not competitors.

3. Observe the number of websites that Baidu bids or promotes.

4. Observe the website weight

The above three points can actually be summed up in one point, that is, by analyzing some objective data to understand the number of competitors, so as to judge the difficulty of keywords. In other words, these three points are the results of data analysis, and the data are often not very accurate, which makes the above three points not feasible 100%. When we can't judge the difficulty of a keyword optimization from the above three points, we should search for this keyword on the search engine and analyze the ten pages ranked on the home page. But this method is really difficult to express clearly in words, and only a few extreme situations can be said.

If the keyword you are searching for does not completely appear in the titles of these ten pages, then this keyword will certainly not be difficult, even if the search engine has a large number of terms or the Baidu index is relatively high. What do you mean? For example, if you look at the title of Baidu's top ten pages, the keyword XXX company rarely appears completely in the title (displayed in red), that is, it is divided into two or more keywords. At this time, if your website is complete, it is obvious that your page is more likely to be displayed, because Baidu will definitely give priority to displaying pages with higher matching, otherwise Baidu will often display irrelevant pages. [ 1]

If these ten pages are all main domain names and the snapshots are all new, then this keyword will certainly not be too easy, even if the number of search engine entries is very small, even Baidu index does not exist. First of all, the fact that there is no data of this keyword in Baidu index does not mean that no one is really searching for this word, but Baidu has not counted this word. As for the reason, Baidu index needs to be added in the background. The snapshots of the pages are all very new, which at least shows that the update frequency of these ten sites is relatively high and the weight is not bad.

If we find that these ten pages are from Baidu, Sina, Zhongguancun and other well-known websites or their products, it will be very difficult, because it is unlikely that our optimized stations will surpass them. The above situation is extreme.

Improve the ranking

Lifting step

Theoretically speaking, improving website keywords is very simple, as long as you follow the following four steps, you can achieve it. For example, I want to improve the ranking of the keyword "website optimization".

1. The title of the homepage of the website should include the keyword "website optimization", and the higher the position, the better.

2. On the homepage of the website, the keyword "website optimization" should appear more frequently, and the keyword density should be 2%-8%.

3. Exchange high-quality links with high-quality websites, and the title of the link should be "Website Optimization". The best link form is one-way link, which can be achieved through cross-linking.

4. In addition to link exchange, you can also leave links in some forums and blogs with high weight. For example, if you push a forum, you can leave an external link in the signature of the forum.

5. In addition to the construction of external links, internal links can also be added to the relevant channels or content pages of this website through the above methods.

6. Insist on updating the original articles on the website every day to create valuable content information. User experience is very important!

Strategy: website content

The actual content of the website is an important factor in your network optimization strategy. If you want your website to rank high in search results, your website must have real content. Spiders in search engines are basically blind. They can only judge the quality of your website from the content of your webpage, not from pictures and flash animations. This is the basic requirement of a successful search engine optimization strategy, which is to have enough content in all web pages indexed by search engines.

It is easy to understand why a website with little content is difficult to rank. When people are looking for information, they always want to find a website that contains a lot of important information. Naturally, websites with rich pages rank better than those with few pages. Every webmaster who optimizes his website should keep in mind. Don't forget to update your website. Search engines and visitors want to see updated information. What does this mean? This requires you to collect a lot of information and pay attention to the changes in this field.

keyword densities

There are usually hundreds of words on a web page, so how can search engines distinguish which words are important to describe your website? Search engines count the number of words per page. Those words or phrases that appear repeatedly are considered more important. Search engines use their own algorithms to calculate the importance of each word in a page. The ratio of the number of keywords to the number of words on a page is called keyword density, which is the most important factor in a search engine optimization strategy. [3]

In order to get a better ranking, your keywords must appear on the page many times, or within the range allowed by search engines.

How can we know the density of keywords to get a better ranking? It's very simple, as long as you search for the keyword you want to optimize in the search engine, and then count the density of the keyword in the top websites. Of course, there are also many tools to count keyword density (you can find them on this website).

The keyword density of the website has a certain influence on the search engine area and the website ranking, especially the long tail words. So the keyword density of a website should be controlled between 2% and 8%.

If the keyword density is too high, it will be regarded as keyword stack by search engines, which has a great influence on optimization.

Click popularity

link popularity

Matters needing attention

1. Remember to modify the meta tag frequently.

For search engines, it is unacceptable for sites to modify mate tags frequently, and the most critical thing is to modify the title and description frequently. Personal suggestion For seo, it is best not to modify the keywords and descriptions of the website on a large scale without general adjustment. Then, when seo needs to adjust keywords in a small range, the best way is to make small-scale adjustments without changing the current description. It is suggested that the scope of modification or addition should not exceed 10%, otherwise it will take time to adjust the site when entering the sandbox, which is not worth the candle. [7]

So, what should you do if you accept a new website? Every seo works in a different way, and you may not be used to other people's descriptions. Similarly, if the keywords and titles you set really conflict too much, then you should change the adjustment range according to the size of the conflict and be prepared to be demoted.

2. Copying and pasting content updates is even slower.

Copy and paste of content update, after Baidu further updated the algorithm in August 20 12, the content construction became more difficult, and the copy and paste website could not survive at all. So pseudo original's originality is even more important. Update slowly, basically for optimization, so I can only say that you are not a qualified seo. Others, laugh it off, not much to say.

3. Relevant adjustments in the field

Some people always like to modify the relevant content of the website without thinking clearly. This content refers to programs, servers, structures, etc. Some of these changes are beneficial, while others are not small. I hope seoer can control the scale. [2]

4. Exchange of friendly links

5. Construction of outer chain

Many seoer always focus on the construction of external chains. Personally, seo should not pay too much attention to the construction of external chains, let alone put the number of external chains in the first place. Quality is important. Remind colleagues that Baidu is a good platform. If not, I'm sorry for the party.

Step 6 send it at will

Individuals are not recommended to use the group sending tool. If you really want to use them, you'd better let the search engine not smell the traces of tool use.

8. Update the law

Personally, I think it is also a cloud. Many friends say they like to update at any time. I personally manage the website, and my interest will always be updated. Of course, there are still rules to follow when I update. For example, I try to update about one article a day, which is really busy. I should also update more than one original article and about four pseudo original articles a week.

9. Persistence and implementation

Seo work, in fact, the most important thing is persistence and implementation. For seo personnel, holidays are not holidays, and related work may be carried out at night. Then, you need to insist that holidays may need to be updated. Execution, that is, a good plan, must be carried out effectively.

10. Don't update for the sake of updating, and don't seo for the sake of seo.

1 1. No resources.

Looking for resources, if there are no resources, it is a good way to study peer websites.

changeful

1, the website server is unstable.

If your website often can't be opened or the opening speed is slow, it will affect the crawling and crawling of Baidu spiders. Even with rankings, search engines will have a stable and fast space because of your website. [8]

2. The main structure or module of the website has changed.

This will not affect the ranking of keywords soon, but after the search engine is updated, the keywords will be affected to some extent, Baidu ranking will drop, and it will be severely k, and the result is that the keyword ranking will drop to a certain extent. In order to make the keyword ranking stable, it is necessary to build a stable website.

3. Don't modify the three labels at will.

If you change the title, description and keywords of the homepage of the website, it is possible to form a significant change in keyword ranking when Baidu updates. So don't change three labels at will.

4. The website structure is not reasonable enough, which affects optimization or is suspected of cheating.

For example, some design and decoration stations have a large number of flash or js, so there is no update module in the station, and it can only be done by external chains, so the ranking of such stations will not be very stable.

5. The quality and quantity of articles and external links are unstable.

If your website articles and external links change greatly when Baidu updates, it will affect Baidu snapshot ranking, so the website should pay attention to the quantity and quality of external links. If Baidu includes the outer chain in front and deletes the outer chain in the back, it will have a great influence on the ranking.

6. Friendship chain

If there are demoted or K sites in the friendship links, the ranking of the website will also be affected, so it is necessary to check the friendship links in time, delete the demoted or K friendship links in time, and add high-quality friendship links. [6]

7. User experience is not in place

The user experience of the website largely determines the success of the website establishment. To keep the ranking optimized and stable, we must make full use of the interaction with customers, improve the content quality, increase the sharing and reprinting functions, and communicate with customers frequently.

Optimization difficulty

Suppose your customer gives you some project keywords and asks you how long it will take for these keywords to make the first page of a search engine. At this time, you need to make an accurate judgment on the optimization difficulty of these keywords. The method of judgment is simple:

First, according to the age of the domain name;

Second, the search results of keywords;

Third, Baidu index analysis;

Fourthly, the network analysis of competitors:

1, website domain name age;

2. The number of external links contained in the website;

3, the quality of the website content articles.