SYB business plan answers

For a long time, the domestic residents due to the low standard of living, to the "kitchen" and "bathroom" as the main object of consumption of small appliances. According to statistics, at present, the average domestic urban household small appliances have only three or four, while the statistics of Europe and the United States as high as 37 kinds. According to statistics, at least 2.6 million households move into a new home every year, with the improvement of people's living standards, the "kitchen" and "bathroom" of the growing importance of small household appliances to accelerate the popularity of the product and the replacement and upgrading of small appliances will be incubated in a phenomenal market impetus, small household appliances, the market has a very broad prospect for development. In the next 2 to 3 years, China's small household appliances industry will enter a golden stage of development, the annual increase in market demand is likely to exceed 30%.

For bathroom heating with small appliances are only two kinds of bath tub and heater. At present, the national production of bathtubs for 376 enterprises, domestic sales in 2001 is estimated to be 4 million units, 5.5 million units in 2002, 2003 reached 7 million units, sales of more than 1 billion yuan. In urban households, the bath heater ownership rate of less than 15% (2004), the domestic consumer recognition of the bath heater 82%, the market space is huge.

Bath heater in the bathroom heating equipment accounted for the absolute advantage, of which Hangzhou Aopu bath heater in 2004 sales of 260 million yuan, the market share of the first. At present, the production of bath and heater manufacturers are mostly concentrated in Zhejiang, Guangdong, but the majority of small factories, most of the imitation or OEM, independent research and development capabilities are not strong.

China's Yangtze River Basin area, most of the homes do not have heating, winter bath heating has been a big problem. Although there is a bath heater and heater, but people look forward to a simple, effective heating appliances. According to my survey, people's impression of this product is still good, the market potential is huge.

Contrasted with the market for bath bombs and heaters, the sales market for this product is at least 5 - 1 billion yuan or more.

We can take advantage of the patented technology to rapidly occupy the bathroom heating equipment market, and establish our own brand and sales network.

(The above data from the "Consumer Daily", China Household Electrical Appliances Association)

Two, our goal

Our goal is to produce samples in 2006 to enter the market, the development of municipal agents above 10-15, sales of more than 2 million yuan in 2007 to reach 5 million sales in 2008 to reach 20 million. Sales, profit margins remain at 30% -50%.

Three, the use of funds

Because the product has never been on the market before, so the initial sample trial production, mold development and other costs invested in a larger, estimated at 10-15 million yuan;

A variety of certificates, licenses, trademarks: 50,000 yuan;

Company set up to buy office supplies, recruitment, the company's website and so on: 100,000 yuan. website, etc.: 100,000 yuan;

Rent, utilities, staff wages (half a year): 150,000 yuan;

Participation in exhibitions, advertising: 100,000 yuan;

Small batch production costs (5,000 pieces): 200,000 - 250,000 yuan;

Working capital: 200,000 yuan.

Total: 1 million yuan.

Four, product cost and profitability analysis

In order to save money, reduce investment risk, the first small batch production to outsourcing processing is the main, do not buy production equipment. The product mainly includes: barrel, lid, heating plate, leakage protector, anti-dry burn protector, switch, steam mediation board, base, seal. The heating plate 7-8 yuan, leakage protector 12 yuan, anti-dry burn protector 1.5 yuan, switch 0.5 yuan, the rest of the plastic parts, the price of 15 yuan, in addition to the product packaging, wiring screws, freight and so on, the cost of a total of less than 40 yuan.

Wholesale price of 80 yuan, each gross profit of 40 yuan, it is estimated that two years to recover the investment and slightly profitable.

(The above data is the investigation of spare parts dealers, there is a possibility of downward fluctuations)

Fifth, sales prospects

There are no similar products on the market, the product sales pressure is small. Suggested use of electrical wholesalers around the ready-made sales network, sales agents. At present, we have contacted with a number of merchants, and reached a preliminary sales intention.

Sixth, the cooperation program

This patent project is a non-functional invention, the patent right for personal ownership. Specific ways of cooperation by the two sides agreed upon.

VII. Raw material supply program

Can be outsourced production, no special requirements.

Eight, the future of the project

Because of the simplicity of this product, the threshold is not high, it is inevitable to be imitated. In addition to strengthening the efforts to combat counterfeiting, the continuous upgrading of products is also a necessary means to expand the market. At present, two samples have been developed, ready to continue to launch 3-5 new products next year, with the upgrading of products, we will be able to firmly stand in the market.

Business plan

Market analysis: the fierce competition in society is the fierce competition for talent, parents expect their children to be very high requirements for their children, the students are not learning, the pressure is very high, they need the help of the tutor, but often looking for the door; on the other hand, to do the tutoring is the only direct way of college students to generate income, but it is difficult for them to contact the work. This asymmetry of information needs to be regulated by tutoring intermediaries who act as a bridge. Objectives: To solve the economic difficulties of poor college students, to reduce the cost of parents and students looking for tutors, and to improve the ability of college students to operate a real company.

Organizational structure: chairman of the board, general manager, finance department, planning department, customer department, advertising department, personnel department

Chairman: supervise and guide the entire workflow, have the final decision-making power on major decisions

General manager: organize discussions, regular reflection on the effectiveness of the work, summing up, and play the role of the axis of the specific work

Finance department: Financial management budget audit payroll year-end profit distribution financial supervision

Planning Department: strategic planning to develop the company's long- and short-term business plan, improve the company's system to summarize the company's work to develop student tutoring agreement

Advertising Department: the development of publicity programs advertisement planning to put up posters and flyers issued

Customer Department: parental and student information file management to accept customers Consultation, complaints, customer visits and students signed an agreement

Personnel Department: staff deployment and recruitment, dismissal of members of the assessment of rewards and penalties

% of the Foundation, 20% of the surplus as a reserve, the remainder of the dividends for shareholders

Working place: headquarters in 9 # 108 room, usually take the cell phone to contact the form of mobile office (laptop records should be summarized to the headquarters)

Working time: every day, every day, every day, every day, every day, every day.

Working time: every day, at least one meeting per week, organize information, summarize experience, and prepare for the next week's work

Propaganda: mainly through the distribution of flyers, posters, but also through the dormitory aunts, teachers introduced. Emphasis on the company's shape, the establishment of a good reputation, pay attention to the role of publicity by word of mouth.

Our advantages: 1, national key universities (brand-name effect)

2, operated by working teachers, school students, high credibility

3, 10% of the proceeds donated to the Foundation, reflecting the commercial purpose of the charitable purposes, recognized by the community

Our features: 1, lower prices: half of the ordinary tutoring agency (100 to

2. High credibility of the public website (with the company's legal certificate), as well as the registration of detailed information of both teachers and students on the website, so that tutors have the right to take the initiative to inquire

3. Full consideration of the transportation problem, based on the Changsha city map, try to connect the two nearest points to save the students' fares and time

4. Feedback mechanism: Regularly using a random sampling method to evaluate the results of previous customers. Random sampling method of telephone interviews with past customers to collect comments and suggestions , the website has a suggestion box

Discipline and punishment system:1. unauthorized withholding or resale of student or parent information, each according to the information fee to be punished, the serious by the general meeting of the shareholders *** with the agreed punishment

2. embezzlement of business process generated by the business kickbacks, once found to be warned, the kickbacks turned in, the serious ones are exempt from the end of the year bonus. Serious cases are exempted from the year-end bonus

3. Unauthorized misappropriation of company assets, funds, require the original number of return, give the appropriate company administrative penalties, the serious case of dismissal from the company

4. False declaration of the cost of the actual situation to be punished, if the false declaration of the cost of the actual cost of no more than 25%, give a warning and to make up for their own account, if the false declaration of the cost of the actual costs accounted for between 25% to Between 50%, then at the same time to be punished by double the fine; false expenses not up to twice the actual costs, dismissed from the company

Long-term planning:

I think the company's development for more than a year, the funds are sufficient to expand the scale of the case, the most important thing is to improve the following three aspects:

1, the website perfect

Built a complete management information system model, students online Input their own details (ID card, student ID need to be scanned) after registration, can be displayed through the counseling object details and requirements to complete the operation into a two-way choice, while his status (whether or not to work) and information filed into the company records. The site also provides a map for easy access to transportation.

2, publicity

In Changsha Evening News, Xiaoxiang Morning Post and other well-known newspapers advertisements (for intellectuals who mainly read the newspaper to understand their surroundings) in the case of financial conditions allow, consider advertising on Hunan TV, because the tutoring company is generally unknown, rarely have this kind of spirit, so we are more likely to hit the ground running and occupy the market.

3, institutional reconstruction

Recruitment of staff, become a higher level of leadership, according to the actual situation of the deployment of the task, "businessmen sitting in the house", into the planning, discussion and supervision stage.

Heart sweet dessert store business plan

I. Entrepreneurial objectives

Business objectives

The first professional dessert store in the Nanjing Normal University Taizhou College - heart sweet dessert store, the business scope of Chinese and Western desserts. Varieties include ice cream cake, ice cream, ice cream cookies, sorbet ice, sugar water, soup (dew), congee, fruit juice, flavored dairy products, pudding, medicinal tonic stew, herbal tea, tortoise shell paste, traditional Chinese snacks.

Business tenet

Sweet, healthy and fashionable.

Second, the market and competitive analysis

Market introduction

Taizhou College of Nanjing Normal University is a very young school, founded just over 2 years ago. At present, there is a lack of a dessert store on campus that can be systematically managed. The Heart Sweet Dessert Shop proposed in this plan fills such a gap.

Market Competition Analysis

Taizhou College of Nanjing Normal University (NNU) is a young school, all the facilities on campus are being improved, resources are scarce, and the consumption environment of the students is even more worrying, the food problem needs to be solved urgently. Our service tenet can overcome the above mentioned difficulties, can meet the needs of the target consumers, can quickly cut into this market, our business philosophy can support the sky belongs to us. After analyzing, we can open up this market. Heart sweet professional business desserts, adhere to the brand differentiation humanized business. With the silent penetration method, to establish and expand the visibility and reputation, so that consumers from know me to love me, buy me.

Target Customers

Some people mistakenly believe that girls love sweets more than boys, which is actually a mistake. In fact, taste preferences are not gender-specific, and many boys also love desserts. A lot of girls tend to see sweets as a beast in order to stay slim or to lose weight. And consumers are becoming more and more sensible these days. That's why Heart Sweet's target customers are all students in the school.

Three, product and service characteristics

Raw materials professional, more assured

Heart sweet and well-known brands of drinking water, dairy products and other raw materials of the regional suppliers to establish a cooperative relationship, in the heart sweet store hall ordering area and all kinds of promotional materials on the logo. From the perspective of the trustworthiness of raw material suppliers, it gives customers a feeling that food safety can be guaranteed.

Rich variety, more choices

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