Traditional Culture Encyclopedia - Traditional culture - 5. What's the difference between logistics packaging, production packaging and sales packaging?
5. What's the difference between logistics packaging, production packaging and sales packaging?
Sales packaging is the packaging whose main purpose is to promote commodity sales. Logistics packaging is packaging for the convenience of transportation, storage and protection of products. Production packaging is just synonymous with the production of these two kinds of packaging, so it can't be compared.
Sales packaging is a kind of promotional decorative packaging with trademark and product image printed on the product packaging. The packaging of products is divided into transportation packaging and sales packaging according to different uses. The latter is considered as an advertising medium. In the market competition, the sales of prefabricated packaging and decorative packaging often adopt the strategy of "packaging continuation advertising". The patterns and photos on the package are consistent with the advertisements. After seeing the advertisement, you can "identify yourself" at the purchase site. Transport packaging is also called "outer packaging" and "big packaging". Outer packing protects the quantity and quality of goods and is convenient for transportation and storage. There are two main types: single (transportation) packaging and collective (transportation) packaging. The former includes bags, boxes, barrels, bags, withers, tubes, rolls, bundles, cans and so on. Packaging according to the packaging shape; According to the packaging structure, there are soft packaging, semi-hard packaging and hard packaging; According to the packaging materials, there are paper, metal, wood, plastic, cotton and linen, ceramics, glass products, grass, willow, rattan woven products and so on.
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