Traditional Culture Encyclopedia - Traditional culture - Hunan tea supply chain analysis
Hunan tea supply chain analysis
1. Tea planting: Hunan tea is mainly distributed in Yueyang, Zhangjiajie, Yiyang, Huaihua and other regions. It is mainly planted in mountainous areas above 800 meters above sea level, such as the Wuling Mountains and Nanyue District. Farmers carry out tea planting and management work from March to November, including pruning, bud plucking, fertilizing and so on.
2. Tea production: Hunan has a long history of tea production techniques, with many varieties of black tea, green tea, black tea, etc., each of which has a nuanced production process. Tea powder processing is mainly divided into two ways of handmade and machine production, handmade is more traditional, but the production is lower, the cost is also higher. Machine production can increase productivity, but also requires a higher level of craftsmanship.
3. Packaging and marketing: the packaging of tea also affects the price and sales of tea. At present, the packaging of tea in Hunan is mainly bagged and canned, of which the brands such as gold and silver double-dragon brand, Songzhuang, Shoucha and Diamond are more famous. In addition, there are some tea gardens or tea factories will open tea estates next to each other to taste and sell the tea they produce, in order to increase the popularity and sales of tea.
Overall, the supply chain of tea in Hunan is relatively complete, from tea planting to production, packaging and sales have a relatively perfect process. At the same time, Hunan tea has a high level of craftsmanship and excellent quality, with a large market demand.
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