Business overview of British standard life insurance company

1997, the total business of standard life insurance company was 200 million pounds (referring to the effective policies), the daily premium income was10 million pounds, and the monthly bank deposit exceeded10 million pounds. The company provided more than 65,438+000 kinds of life insurance in the records, and actually sold 25 kinds, with an annual sales of 500,000 people. Among them, pensions account for 60% of all businesses; Annuity business proportion10%; Other life insurance businesses account for 30%, and this ratio will change gradually every year according to the actual situation.

There are two main sales channels for standard life insurance companies, namely, independent financial advisor (1 N independent financial advisor, abbreviated as IFA) and direct sales. The conditions for IFA to sell the products of four companies are: whether the products of the companies meet the needs of customers; The company's investment performance, customer service quality, financial strength, product price and product flexibility. Because these conditions are designed to be responsible to customers, IFA is very trusted by customers. 85% of the business of Standard Life Insurance Company comes from IFA, and 15% comes from direct sales.