What is the marketing advantage of global sources Net?

Global sources used to rely on foreign trade magazines, but now it is dominated by the Internet, so now it has almost no advantage. Moreover, the disadvantage of B2B indirect traffic through Google has been revealed. Those who know foreign trade are all DIY and promoted by Google Three Musketeers.

Marketing promotion through traditional media is generally difficult to change, even if it is changed, it often needs to pay a great economic price, while publicity and promotion on the Internet can change the advertising content in time according to the demand, including correcting mistakes.

In this way, changes in business decisions can also be implemented and promoted in time. As a new media, online media charges much less than traditional media, and some platforms are even free. Therefore, promoting enterprise products or services through Internet promotion will definitely help enterprises save a large part of operating costs.

Extended data

The difference between global sources website and Alibaba website;

1. Compared with consumer groups, Alibaba's consumer groups have a complex background, including industrial products, consumer goods, raw materials and commercial services, which are divided into 32 major industries. At the same time, due to the huge number of registered users, the product collection is complete. Global sources's consumer groups focus on home gifts, hardware, electronic products and textiles.

Because global sources's enterprises are more professional, and Alibaba has a large number of buyers and sellers, the credit rating is uneven and the purpose is not clear. They often send letters at will, which is harmful to enterprises and is not conducive to the improvement of transaction efficiency.

2. Compared with the marketing strategy, Alibaba's marketing target is to focus on domestic buyers and sellers, while global sources's marketing target is international buyers and sellers.

3. Compared with payment methods, Alibaba has established an independent third-party payment platform-Alipay, which has officially entered the field of electronic payment and launched on Taobao to provide high-quality and secure payment services for online transaction users.