Why integrated marketing communications is the customer concept of transcendence

First, integrated marketing communication is a complete reversal of the traditional marketing communication concept. (1) The purpose of marketing communication has changed. From selling to establishing ) the purpose of marketing communication has changed. Relationships change. The change of relationship. (2) The direction of implementing communications has changed. From being based on the product )The direction of implementing communication has changed. And the marketer's own information dissemination to the commitment to reach an interactive exchange, communication, focusing on the establishment of customer relations, communication, focusing on the establishment of customer relations

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