What are the profit models of self media

What are the profit models of self media

1, appreciation mode (the most intuitive way to make money from self media)

After the subscription number gets the original function, you can soon get the appreciation function. Have enough fans, the output of the article quality is high, hit the reader's heart of the good article, appreciation income is also a considerable income, especially 10w + explosive article, the value of the article to give affirmation, appreciation of the amount of money accumulated is also a revenue, and appreciation of the money is directly to the author, but do not have to deduct taxes. The only regret is that the appreciation function, currently only Android users can be unique, Apple users the function closed, can not be appreciated, the appreciation of self-media people income is currently also greatly reduced.

2, advertising revenue (the most common way of self-media profit)

Advertising, from the traditional media on the profit model, the development of new media in the past few years, the self-media is no exception, advertising has become a lot of income.

(1) business soft advertising

We often say that there are two kinds of advertising: advertising hard implantation (hard advertising) and soft implantation (soft advertising).

The hard advertising is directly inserted into the advertisement without disguise, the reader clicks in to know that it is advertising, easy to cause disgust disgust, the public number itself is not conducive to the retention of fans, but also not conducive to the effect of the advertisement placement.

Soft broad is to use the scene into the silent advertising, readers subconsciously affected by the ads, agree with the ads inside the publicity effect, and happy to accept.

(2) graphic group sending ads

Graphic group sending this type of advertising, the requirements are relatively high, need to correspond to the business. There are also cloud stacks of their own patch ads, through the cloud paste treasure patch ads show a variety of forms, to meet different placement needs. Many self-media people do not have the ability to business negotiation, and do not have the resources to dock the demand for merchants. In such a case, you can give your account to a third party, and let these third parties profit, you can just focus on good operation. Through the reading traffic of fans, the traffic share of advertising, can also be profitable.

For example, the cloud pile of its own patch ads, through the cloud paste treasure patch ads show a variety of forms to meet the needs of different placement, but also allows the placement of profit.

⑶ bottom of the article ads

The bottom of the article inserted into the advertisement picture or public number mutual promotion of the advertisement picture link, paste a small advertisement. The content is very small, the impact on the reader to cause interference is small, and the fans are less harmful.

(4) menu entrance advertising

Do not want to advertise to the business, the menu bar can also be advertised, through the menu bar for the merchant's page jump, there is no interference with the readers, the user clicks on their own accord, you love my willingness to advertise.

3, public relations publicity

Self-media people to the amount of fans successfully done up, you can pick up the publicity soft, is to use their own micro-signal to help other enterprises or businesses to publicize the article in accordance with the article's headline, the second article and so on in the order of the offer, or packaged offer. Generally influential depth kol big headline price hundreds of thousands, small and medium-sized media offer according to the amount of fans and readings hundreds or thousands of different prices.

4, e-commerce publicity

There is such a group of self media people, may be an expert in a certain field, such as buying a variety of things experience, shopping experience sharing. Because they are unique insights, people who are interested in this will pay attention to them, after the sequence of recommended point products, many people will buy.

5, speech, training

Self-media people through their own experience in doing number, or a particular aspect of expertise, speech and training, a business speech can be as little as a few thousand more than tens of thousands of dollars ranging from hard work, training there are learners, interested in the user is willing to pay for the knowledge, the price of dozens of hundreds of dollars, the income is also quite substantial.

6, publish a book

Some of the stronger writing ability of the self media people, has been in the publication of their own books, writing ability is quite higher. Whether it's a low-cost e-book or a higher-cost book, many self-published writers are publicizing their books and selling them for income.

7, sell the number for profit

Self-media in the formation of their own number after a certain brand value, will be some big organizations injected or acquired, directly be scooped up to jump ship. There will also be WeChat public number or microblogging account directly resold. Whether it is the acquisition or sale of the number is a way for self-publishers to get profit, and the income is very objective. (The premise is that the media to run the number of quite good in order to attract investors) online rumors, someone with a 200,000 attention to the user's WeChat public number, in exchange for a value of four hundred thousand yuan of SUVs are not a few.

8, offline activities

At present, many self-media commonly used activities: the organization of online users to participate in offline activities, joint business activities held, but also get paid.

9, writing

Many self-publishers make money through their articles, a good article for submission, selected to get paid, the better the quality of the article, the higher the income will be.

10, news client (third-party account)

Self-media people's posting, but also in the news client to get revenue, in today's headlines, Netease news, Sohu client, Penguin media platform, a little bit of information and other news clients can also rely on the article to profit, increase additional income.

What is the profit model of the self media

Baidu search new into the blog, a focus on grassroots webmasters of the self-media blog

First, the self media + advertising

The Internet's most basic model of profitability is to accumulate a large amount of traffic, and then traffic distribution, distribution can be similar to Baidu's bidding rankings, but also CPC, CPM, CPA and other paid

The ads can also be distributed through users' social sharing. After the rise of the mobile Internet, the centralized distribution platform for traffic like Baidu has been gradually weakened and replaced by countless "small centers". Self-media is

one of these types.

If you ask ten people to do self media how to make money, nine will tell you to first accumulate a huge number of fans, and then help advertisers write soft articles or directly on the hard advertising on the banner. this way of making money in 2015 has been greatly released. According to social media advertising platform microblogging easy to give the data, microblogging easy

last year a year for the self media to provide up to 700 million yuan of intentional order amount, some single self media in the microblogging easy to the highest earnings up to 5,480,000 yuan, of which nearly 50 broke one million, a single advertiser total maximum investment of 19,480,000

yuan to do the social media communication, up to the selection of the 7,000 self media The most popular media outlets used were 7,000 self media outlets. It is also rumored that an automaker has announced that it will invest 60% of its advertising budget in new media next year.

Compared to the hundreds of billions of dollars of online advertising market, self-media advertising is still a drop in the ocean, but the current data is still enough to make many self-media people excited. However, through chatting with many advertisers, we found that, in addition to those awesome

big (headline 6 figures, not allowed to change the copy), most of the self-media number in the advertising market is still in a weak position, and the charging method has even been harsh to the conversion of sales to pay. By distributing links with parameters

, the media has even become a rebate network of sorts. Simply put, the real intent of advertisers is still to drive traffic, and branding seems to have yet to take its place in the self-published media.

In addition to those bullish numbers, the secondary winners of self-media advertising should be those who hold dozens of hundreds of numbers in their hands, claiming to have a "matrix" of people. As an example, there is a chicken soup number called "read", the number of fans 1.9 million,

Individually, it is not much, but the company behind the number of hands at the same time have more than 20 similar accounts, the number of fans add up to nearly 10 million, relying on this data to do the backing of the "read" headlines.

But the company behind the number has more than 20 similar accounts with a combined fan base of nearly 10 million, and with that data as a backing, the headline price for the "Read" has reached 6

figures.

But what Zhi Mei is worried about is that in the WeChat circle of friends advertising threshold continues to decline, all kinds of intelligent mobile advertising platforms continue to launch, the new mobile traffic giants continue to form, self-media advertising, this primitive, manual, crude

brown form of advertising will face a huge challenge. What's even tougher is that in the face of this challenge, self-media don't have many tricks to cope with it, because all the technology development is in the hands of Tencent, and it's hard for self-media to realize advanced intelligent ad placement through

autonomous technology development, not to mention digital marketing. More seriously, the handmade soft text will also continue to weaken the value of the media itself, the current WeChat article constantly low open rate

that is clear evidence.

Second, the media + paid reading

It is said that the world's most valuable thing is knowledge, but at the same time the knowledge is the most worthless, the birth of the Internet and the spirit of "free"

is the value of knowledge diluted to the lowest. In China, where copyright awareness is particularly weak, few people are willing to pay for knowledge. The rise of self-publishing media has created a huge amount of

garbage, which has increased the devaluation of knowledge, or content, as well as more space for people to speak.

The biggest consequence of the devaluation of content is the sharp decline in the incentive for self-media people to create, and the major self-media platforms have realized this

problem, so they have added various incentives on the basis of original protection. For example, microblogging in the long article reward, video reward, micro task advertising share, today's headlines in the "thousands of yuan" program, has signed 179

authors, today's headlines to these authors guaranteed 10,000 yuan income. But in the end, these settings can almost all be summarized as "reward", the core of the reward is "reward", not to buy or trade behavior, the motive of the reward may

may be to feel that you write really good, but it is also possible that you feel that you worked hard to reward you some meal money. You have some money for your meal. In any case, it's a mechanism that can keep people happy for a while, but it's not going to keep them motivated, because when the novelty wears off

, the number of people who are willing to reward will naturally drop off, and the free-for-all mentality will continue to prevail.

A more advanced form is to do paid reading, this model is more picky about the field, like finance and economics, such a strong specialization, content production

high threshold and difficult to access information in the field is easier to implement. Moore Finance is a typical case. Moore Financial once had an article called "two sessions spawned stock "wind mouth" analysis", priced at 188 yuan, just half

day, there are more than 500 people to buy, revenue of more than 100,000 yuan.

This is also the mechanism that allows many snowball authors to run to Moore Financial.

Another relatively easy to achieve paid reading is in-depth reporting or non-fiction writing, this kind of work with its detailed investigation, unique analysis can attract a portion of the high-quality readership, readers pay willingness is higher than the general content. But this kind of content is almost impossible for the general media to write, and it is often done by traditional senior media people after the transition.

Overall, it is not difficult to realize the self-media to reward, but it is difficult to sustain, most of them can not make ends meet, and the model of paying to read for most of the self-media is also unrealistic. In the end, the content of the self-media is still not professional enough, not enough depth. Perhaps only when the spam has been so annoying that we really can't stand it, the real valuable knowledge will be sold at a price.

Third, the media + e-commerce

Media-driven e-commerce, social e-commerce, community-based e-commerce and other terms for people who love to play the concept of the country is not new. Whether it is the rise of small and beautiful projects such as "Yue Food China", "Daily Food", "a", or Ali's investment in microblogging, self-built Laili such a big move, media, social and e-commerce seems to have become an effective way to solve the problem of the traditional high cost of customer acquisition in the B2C

The basic logic of this model is to attract fans through high-quality content, and then through the soft way to sell their own products.

Unlike traditional B2C, media-driven e-commerce doesn't sell things directly or play *** nakedly with promotions, but rather brainwashes you to form a bond and then sells you goods without you realizing it. Traditional e-commerce to a large extent to see

only commodities, behind the brand, people, stories are hidden, and media-driven e-commerce just to make up for this short board, the characters and brands in front of the product. Take the tea category of self media "tea people Wang Xin" as an example. Through

Continuous sharing of tea knowledge, tea ceremony, lifestyle, offline organized all kinds of tea will attract a lot of tea, the pursuit of life fans, and then output interesting soft text to promote their own tea brand - small tea grandmother,

Tea Wang Xin in the dead tea market opened up a fresh road. A refreshing path.

It should be noted, however, that media-driven e-commerce is not something you can do if you want to do it:

Suitable for this model are often those low-frequency, high-ticket single non-standardized products (art, crafts, commodities need to be tasted), such as the "one" that everyone tends to rush to, which sells things are not considered luxury goods,

but it is also enough to be a light luxury, the main consumer groups are still those who eat, drink and drink. The general media people can hardly afford this long time not single category. On the contrary, the general high-frequency FMCG

If the media thinking to do, often die a very bad death, because to do the media, do the content need to spend a lot of manpower and material resources and financial resources, there is this idle work is not as much as more run channels, more people to find a single brush.

Media-driven e-commerce is very demanding on content. The content that can bring about sales conversion, or even brainwashing, is by no means pure chicken soup or funny, cute and cute (of course, it does not exclude a variety of

low force netroots can also capture a large number of 15 lines of young people's hearts). As an example, "Yue Food China" is a standard media-driven e-commerce, founded by the gourmet Shu Pretty, they first began to do the content is video, a single episode

no more than 10 minutes, the main focus of a local food or local specialties, the style of advanced version of the "Tongue on the China". According to its insiders, the cost of a single episode of such a movie is more than 50W, which is obviously not something that the average *** silk

can afford to play. But on the other hand, such a huge investment to bring the benefits is also obvious, in 2014, just a category of dumplings sales of more than ten million.

Overall, the media want to play e-commerce, the first thing to think about their own pockets enough money, because in the media stage to spend money is not a small amount, we must know that the founder of the "one person food" is a rich family of thousands of dollars, the "daily food

record" of the Jiang old knife on their own on the film and television studios, and if there is no money, like the "Yue food China" to get the pattern of the investment also into. Secondly, the media also have to think about what they want to do in the category, which is largely

beyond the scope of the media's ability. After all, whether it is media-based e-commerce or sentiment-based e-commerce, ultimately you have to sell things, just to be an agent that you can not show your high and artistic model, but to develop it and will touch

to a variety of trivial issues, the complexity is far more than doing media.

However, media-driven e-commerce, there is a line of thinking is still worth trying, is to do the platform, through the content to save enough traffic, and then distributed to a variety of small and beautiful merchants on the platform. At present, foreign countries have Etsy, Bottica and other giants using this model, selling a variety of handmade works, independent designers, but the domestic is still rare, there are one or two is also dead.

In a word, the media to media-driven e-commerce turn, the time is still not ripe, or can do is only a small fight, it is difficult to become a climate. After all, the country's consumption level and shopping habits are still stuck in Taobao, low-frequency, high-customer-order goods have not yet become mainstream. Personalized demand does exist, but it is still extremely dispersed, convening costs for a self media is difficult to load.

Fourth, self-media + IP

The highest level of self-media profit form is IP-based operation. The so-called IP, must have multi-platform, multi-content, multi-media and other characteristics, but at the same time tightly centered on a core brand, complex content by a unified spirit hooked up.

From the point of view of the current more successful IP-type media, there are mainly two types, one is called to save the unhappy type, such as "Wan Wan never thought", "*** silk men", etc., mainly through the entertainment, spoofing to bring people happiness, technical content

low, viscous is not high, the fans say do not buy the book on the book, such as the recent Wan Wan movie folding; a class of spiritual opium, Luo Luliu The first category is called the mental opiate type, Luo Luji, Wu Xiaobo reading club are such representatives, they are often under the banner of intellectual output

, catering to the part of the people who are extremely eager for success. To a large extent, this type of self-media is the advanced version of success masters such as Liu Yisheng.

This is the biggest demand of the people in China, and selling success is

one of the biggest business in the market.

Among them, Luo Alisi has undoubtedly made self-media to the extreme, and also constantly broadened the scope of IP, from the earliest talk show video program to the later community building, e-commerce operation, Luo Alisi to "have the balls, interesting, material"

as the core idea, captured the hearts of a large number of people who aspire to success. In order for self-publishing media to be converted into IPs, the founders must have a certain kind of charismatic personality (Karisma-type personality) that can capture the hearts of their fans. Zhi Mei had 3

days of contact with Luo Zhenyu, and found that he would portray himself as an extreme liberal, who likes to speak in an affirmative tone of voice, likes to push reasoning to extremes, likes to challenge traditional thinking, likes to use extremely figurative language, and

of course, also likes to argue with people. The result is that many people with poor judgment are easily hooked and can easily become a follower. In this sense, IP such as Luo Lushisi has a certain class of religion.

The community

members treat Luo Zhenyu as a god-like figure, and often hang on to words like "Luo fat said".

If you have that potential, you certainly have a chance to work your way up to IP, but most people die halfway because you're not ballsy, interesting, or informative enough for your audience. So, IP-based self media is really not something that *** silk can play, *** silk at best play the role of "powder head" (the head of the fans).

Self-employed media, for example, represented by microblogging, which has become the most active main body of network communication and emerging public opinion. When the microblogging has a certain amount of fans also has the communication power of the media's basic value, also has the value of influence and marketing value, microblogging marketing value can be recognized by the market and application, there is time you can love store shopping to find this type of

Hundred and first out of the Longshang Zhuge makeup God run Jiange Zhang He in the plan Hundred and second Sima Yi accounted for the northern plains of the Weibashi Zhuge Liang Building Wooden Niu Liuma

What are the latest profit models for self-publishing

Two years on, 99% of self-publishers are still digging into media profit models.

In this article, I think of 15 ways to make money, such as platform advertising, ad revenue, PR promotion, brand implantation, speaking, membership, books and offline activities. We can use it as a reference

Self-media old drivers do not necessarily know the self-media profit model

1, self-media platform

Now many large Internet companies set up a self-media platform, nesting and attracting, attracting the media, media advertising, the network is only half, half of a part of the income of the media people, of course, this method applies to write from the media compared to the need for This method, of course, applies to writing from the media compared to the need for a certain writing ability.

2, advertising revenue

As the media is the media, the natural nature of the media, which is the traditional media, television, newspapers, magazines rely on what to make money? The biggest piece is definitely advertising fees, self media is no exception, many self media people's first income may be advertising fees.

There are two kinds of advertising: hard and soft, hard and wide is the nature of the advertisement, easy to cause the user's disgust. Soft better, text soft writing, even if it is an advertisement you do not think it is an advertisement, the general self-media charges for the activities and injected amount and other factors charges also hundreds of thousands.

Self-media old drivers do not necessarily know the self media profit model

3, PR publicity

There are many media in the form of written interviews, so the interviews are much more high-end than the soft text, for a small company can find the media interviews, which is undoubtedly since the media is an important role. In the dissemination of the self media in addition to the writing fee may also have some promotional costs.

4, brand implantation

Strictly speaking, brand implantation is also a kind of advertising, but it is more refined and silent, I gave the simplest example to explain the difference between it, soft copy and branded product/service implantation.

For example, a lot of Transformers 3 is soft advertising, giving the user a lot of visual images. If Comfort Milk is a soft example and shows the local time directly, direct point location, is also a hard ad in which the car is equivalent to a brand implant.

Note:Branded brands are usually placed on big coffee in the media. Most media people can only look and sigh.

Also a form of advertising

Self-media old drivers do not necessarily know the self media profit model

5, e-commerce

Because the media is not necessarily specialized in writing about a group of people, but also experts in the field, such as experience, to buy a wide variety of things, because they have unique insights into the interested people will pay attention to them. Post-sequence recommend some products and so on, many people will buy.

Self-media to make more money, are generally opinion leaders, can influence a lot of people, the most important thing is that these people will directly buy things, that is, their self-media value now.

Self-media e-commerce: cloud stack purchase

6, selling products

This is not selling your own products, but selling your brand.

Before, there are a lot of media sales services, such as: WeChat public number on the Internet to carry out network operations, has long been harmoniously designed by the first brand, and other related services, we found that in the Internet era, as long as there are users, can sell anything!

7, consulting services

This kind of service is generally unprofessional, because you do well in some areas, peer recognition, and then and some of your project problems, is completely chargeable, because the media is quite difficult to perhaps interview or reliable!

Self-media old drivers do not necessarily know the self-media profit model

8, speech, training

Multi-faceted development, but also from writing well, and then, I will slowly do the speech and training. I would attend a business presentation and watch industry impact programs. I can spend thousands to tens of thousands of dollars in labor costs.

Self-media do well, there will generally be learners, such as users fans or businesses need some internal training (the effect is generally better than those lecturers in the community), the price is not cheap, once 5000 to tens of thousands of dollars, a few times a month, the income is also good Oh!

9, membership

In fact, to do paid membership is a thankless thing, the number of people who pay more okay, you can ask more people to maintain, fewer members, can not afford to hire people, all by themselves to serve members from one to two years, the difficulty is unimaginable.

For example: Luo Zhusi is a membership system, 20,000 members of a **** collected 9.6 million dues, there are some is the use of membership, members can enjoy free to participate in a number of sections or gift popular books and consulting services and so on.

10, news client

Sina / Sohu / NetEase and other news client fees, Sohu can reach 500 - 5000, if the media to produce 20 articles a month, but also 20,000 income, but also a lot of time to replicate not only can be exclusive, of course, if you focus your efforts on a platform to write ten or eight, but also large thousands of 10,000 U.S. dollars, coupled with the The client has a new advertising and sharing program that can make some extra income.

Self-media old drivers do not necessarily know the self-media profit model

11, publish a book

Some writers have strong writing skills, they feel that only media platforms are too few ads, they can publish their own books, but this requires a higher level of writing ability. There are also low-cost e-book models, with many Weibo and WeChat public **** accounts selling e-books.

12, be moved in or jump ship

This is the current relationship between many companies and the media, the media to form a certain brand value, will be some large organizations injected or acquired, the media do well, and then be dug out of the jump ship is very common.

13, directly sell the number

Now there will be WeChat public number or microblogging account directly resold, with said, someone with a 200,000 attention to the user WeChat public number for a value of 400,000 yuan of off-road vehicles in a few.

Self-media drivers do not necessarily know the self media profit model

14, offline activities

At present, many self-media commonly used activities: the organization of online users to participate in offline activities, for example, for food self-media can be food to share the General Assembly; for the travel self-media can be organized to travel to the rally, the offline activities can be to the business sponsorship fees or venue support, if you do not want the business to join! Or venue support, if you do not want to join the business, you can also use the form of AA system to participate in the activities of the people charged a reasonable fee.

15, the other

In fact, there are quite a few ways, of course, our self-media positioning advice: it is best to do only recommend, do not do sales; to help other people to succeed, they will make money; their own a exhaustive writing, copyright requirements of all kinds of, the future direction of the development of the direction of the not so much, so we want to give more to others to create value!

More than 15 ways to make money from the media, often will not be alone, often mixed, such as: recruiting members to attract a group of loyal users, and then provide them with online training, or consulting services, such as: the surface of some media seem to do membership, but, in fact, a model called advertising, first collect the membership fee, and then allow merchants to send membership benefits, do not charge the merchants sponsored! themselves, this is very good, make money first, and then bright and open advertising, and no one against it, because it is a send membership benefits, which is more clever can learn oh!

In fact, the self-media profit model is not fixed are born in the continuous exploration, in the future can produce how the model is possible, the important thing is that you are fast expanding the idea