Traditional Culture Encyclopedia - Traditional culture - What is bread champion?

What is bread champion?

Looking at this topic by chance, it seems a bit irrelevant according to traditional cultural thinking. However, in this new market environment where technology is changing with each passing day and information is spread at a high speed, cross-border integrated thinking and national trends are surging in the market. As long as you have innovation and imagination, anything is possible in the world.

Bread Champion is a new brand in the baking industry, and the elephant is the preferred mascot of Bread Champion.

Mascots, also called cute animals, are the primitive human culture formed by primitive humans in their struggle with nature. In this kind of struggle with nature, human beings first focus on survival needs, and in the process of development, they naturally form the instinctive concept of seeking good luck and avoiding evil.

Liang Guangye: The Legend of Bread Champion and Elephant

The top brand in the baking industry uses diligence, hard work, integrity and the spirit of striving for the first place to create high-quality products, build excellent brands, provide excellent services, and become the number one brand in the baking industry. As the recognized king of the animal world, the elephant is also the incarnation of the No. 1 Scholar. Therefore, the choice of the elephant as the mascot of the No. 1 Scholar in Bread is worthy of its name.

Bread Champion uses an elephant as its mascot, mainly because elephants have many beautiful images and meanings in traditional Chinese culture, which can express aspirations and empower the brand.

First, in traditional Chinese cultural totems, elephants are as auspicious beasts of fortune as Pixiu, and are more beautiful and more generous than Pixiu, as stable as Mount Tai, and are highly respected and loved by the Chinese people.

Secondly, in terms of character cultivation in the animal world, elephants are powerful and powerful, but gentle and gentle in nature. They never cause trouble. Elephants have the meaning of attracting wealth and auspiciousness.

Thirdly, in Chinese history and culture, people like and worship elephants. This is mainly based on the homophony of the words "xiang" and "xiang" in traditional Chinese culture. Therefore, elephants are given more auspicious meanings. The ancients It says: "Peace has an elephant", which means "good luck and good luck" and "going out and about to enter", etc., which all give the elephant mascot good wishes.

Fourth, in the competition of the animal world, elephants are powerful and powerful and are natural animal champions. When we were children, we often talked about one elephant, two lions, three tigers, four leopards, five dogs, six wolves, seven cats and eight rats, which established the elephant’s top position in the animal kingdom.

Fifth, in terms of the beautiful thoughts given by people in the animal world, elephants are down-to-earth, honest and steady, live in harmony with all kinds of animals, large and small, move forward courageously in the face of difficulties, and are the only champions in the animal world.

To sum up, the elephant is the most suitable mascot for the "Bread Champion" brand. Today is New Year's Eve, and I sincerely wish our great motherland prosperity! I wish our lovely people good health and happiness! Wish our bread champion business a prosperous future!