What is the marketing case analysis of selling combs to monks?

The marketing case analysis of selling combs to monks is as follows:

"Selling combs to monks" is a classic story in the marketing field and a teaching case often cited in school teaching. The starting point of selling and running the market is to sell products, so "selling combs to monks" has become the talk of many salespeople on the wine table, and it is also a classic story often used in company training or school lectures.

Generally speaking, as long as you tell this story and no one else has heard it, it will attract applause and admiration.

First, state the case story. In other words, four salesmen accepted the assigned task, and the task was to find monks in the temple to sell combs. The first salesman came to the temple empty-handed. The monk said he didn't need a hairless comb, so he didn't sell any. The second salesman came back and sold a dozen.

He introduced his own experience and said, I told monks to comb their hair frequently, not only to relieve itching, but also to comb it when the head doesn't itch, which can activate blood vessels and is good for the body. When you are tired of chanting, comb your hair and keep your head clear. In this way, some combs were sold. The third salesman came back and sold a hundred. He said, I went to the temple to tell the old monk how devout these pilgrims are. They burned incense and kowtowed there, knocked on their heads a few times, and their hair was messed up and incense ashes fell on their heads.

You put some combs in front of each temple. They can comb their hair after kowtowing and burning incense. They will think that this temple cares about pilgrims and will come again next time. Now we're going to sell a hundred. The fourth salesman said that he had sold thousands of them and had an order. He said, I went to the temple and told the old monk that the temple often received donations from others and had to give them something in return. Buying them a comb is the cheapest gift.

You write the name of the temple on the comb, and then write the words "Jishan comb", saying that you can bless each other, so that you can store it there as a gift, and whoever comes will send it to ensure that the incense in the temple will be more prosperous. Sold thousands at a time. The story of the case is over.