2020 "segregation economy" environment offline entity what to do

In 2020 we are facing a serious epidemic crisis, all the people are trapped in the "home" this environment to live, the social class has become less obvious, whether it is the seller or the consumer, have become an epidemic environment of solidarity with each other individual, the great difficulties at present, each other to embrace is the way out.

But the reality is very cruel, in addition to civil servants, all of them are more or less feel the pressure of survival environment to us. The wage earners need wages to eat and some still have to pay the loan, self-employed businessmen are faced with the pressure of rent, the pressure of the money into the goods and consumers do not go out of the embarrassing situation. The general environment is not ideal for the 2020 economic environment, and the birth of a new term "segregated economy".

What is "segregated economy"?

The segregated economy means no stores, no employees, no going out, no face-to-face contact with customers.

As an offline operator, how should we utilize the new concept of "isolation economy" to our advantage?

1, change the sales channel

Since the isolation of the state, sellers and buyers can not go out, as a seller to solve the problem of the sales path, that is, how I do not go out to sell their goods to consumers. If it is inbound sales, we can take the product from the store to the home, but also in the store to take pictures and send pictures, the use of WeChat circle of friends, jitterbugs, fast hand and other self-media channels to publicize and promote their products, the use of courier, the same city delivery delivery instead of the traditional customer into the store to pick up and go out to the delivery.

2, change the concept of service

In the case of customers do not personally touch the product, how to let customers more intuitive feel the quality of the product and service has become a "segregation of the economy" under the center of gravity of our attention, we have to change the concept of service, to the past casually take pictures of the habit of changing into a serious and detailed Multi-angle shot of the goods, all the features and details of the goods are as much as possible to show the customer to see, try to let the customer do to understand the product and rest assured. Increase the previous no service projects, such as packaging spray alcohol disinfection, free courier service to the same city, to provide customers with better return service and so on.

3, change the price strategy

Change the price strategy does not allow us to lower the price to meet the consumer, the product if there is no reasonable profit, no matter how much you lower the price, you still can not do business for a long time. Changing the price strategy focuses on how to improve the attractiveness of the consumer's eye to catch the consumer at the same time to bring a sense of freshness. For example, you can negotiate with your incoming manufacturers to supply you with lower prices in such an environment. On the basis of guaranteeing your profits, the supplier to provide you with benefits to transform into your benefits to customers, so you do not have to excessively reduce prices can also send benefits to your customers to increase customer stickiness.

4, from the backstage to the front stage

In the past, many bosses may just be responsible for the purchase of goods, pricing and then sales are given to the salesman, has been behind the scenes to run the business. The new environment, the entity owners should follow the trend, from the background to the foreground, to take advantage of the mainstream promotional channels (such as jittery, fast hand). When you appear in front of your consumers with sincerity, I believe they will also return your enthusiasm, this era is a time to shine with each other, only good observation, the courage to change the entity businessman to be able to make their own excellent results in the 2020 "segregated economy" environment.