What are the forms of public welfare activities

Sports activities have a wide audience and are often reported by news media, which is more attractive to the public. Therefore, sponsoring sports activities is often an important choice for social organizations to participate in public welfare activities. There are many ways to sponsor a sport, a sports competition and buy sports facilities.

2. Cultural sponsorship

Cultural life is one of the important contents of social life. Organizing cultural sponsorship can not only promote the development of cultural undertakings and enrich the life content of the public, but also cultivate good feelings with the public and greatly improve the visibility of the organization.

This kind of sponsorship includes: first, sponsorship of cultural activities, such as large-scale gala, cultural performances, TV program production, film shooting and so on. The second is the sponsorship of cultural undertakings, such as scientific and artistic research, book publishing and cultural and artistic groups.

3. Educational sponsorship

Education is the foundation of the country, and developing education is the basic strategy of the country. Holding education by social organizations is not only conducive to the development of education, but also to the harmonious relationship between social organizations and educational institutions, to the recruitment and training of talents, and to the establishment of a good image of social organizations concerned about social education. Common sponsorship methods are:

Sponsor the capital construction of the school. Such as the construction of libraries and experimental buildings. , or build schools and schools for poor areas, repair school buildings or venues;

Sponsor special funds for schools. Such as special research funds and scholarships;

Sponsor teaching supplies. Such as equipment, materials and books.

4. Academic theory

Various academic theoretical research activities, some of which directly serve the whole society, and some of which study the development strategy of some social production technologies. Organizations can establish their own institutions or support the research activities of some academic research institutions for a long time. Sponsoring academic theoretical activities by social organizations can not only make use of the influence of academic theoretical activities in the public, improve the visibility of social organizations, but also help to obtain the opinions and suggestions of experts, thus improving the work of social organizations.

5. Welfare charities

Sponsoring social welfare and charity refers to the measures taken by organizations to provide material help and carry out voluntary service activities for all kinds of people who need social care by participating in community municipal construction through capital contribution. Undertaking obligations and responsibilities to the society is not only conducive to the good relationship between the organization and the community, the government and the public, but also conducive to expanding the influence of the organization.

The common forms of sponsoring social welfare and charity include sponsoring nursing homes, welfare homes, rehabilitation centers, parks and children's palaces, providing financial assistance when disasters occur in some areas or units, investing in building community roads and overpasses, and sponsoring the cause of the disabled all over the world with the love of charity China.

Extended data:

In order to make public welfare activities successful, organizations must make good plans, and the specific steps are as follows:

1. Formulate sponsorship policies.

According to the organization's public relations status, objectives, policies and economic capacity, determine the annual sponsorship amount of public welfare activities and formulate feasible sponsorship policies.

2. Disseminate sponsorship information

Public relations personnel should convey the sponsorship policy of the organization to the units that may request sponsorship from the organization through appropriate communication channels and methods.

3. Identify sponsors.

1) arrest the sponsor. Include commercial content, social reputation, public relations and problem faced by sponsors, so as to sponsor selectively.

2) Understand the sponsored projects. Including the background of the project, the impact on the public, the financial, human and material resources required by the project, and the difficulties and problems that may arise in the operation and implementation process.

3) Conduct cost-benefit analysis. That is, the sponsorship cost (all financial, human and material resources paid by the organization) is analyzed and compared with the comprehensive benefits (economic and social benefits that may be obtained from sponsorship activities).

4) Carefully determine sponsors. The sponsorship activities of social organizations should be brought into the track of scientific management, that is, starting from the public relations objectives of the organization and the social environment faced by the organization, according to the principle of improving the comprehensive benefits of the organization, fully considering various interests, coordinating and balancing, and determining the sponsors to prevent blind sponsorship or personal subjective feelings from affecting sponsorship.

Step 4 communicate with sponsors

The approved organizers shall inform each other in time and make preparations for implementation. For those who fail to meet or meet the sponsorship requirements, we should tell each other frankly, explain the reasons sincerely and strive for mutual understanding.

References:

Public Welfare Activities-Baidu Encyclopedia