A complete collection of activities in hairdressing shop

Many festivals are also a period when the business of various hair salons is booming. Are your bosses ready to plan the activities of the hair salon? The following is my carefully collected activity plan of hairdressing salon. Let me share it with you and enjoy it.

Hair salon activity plan 1

(1) Successful promotion cases:

Customers come to the store to wash their hair fifteen times a month and get a free perm.

Through such promotional activities, several purposes can be achieved.

1. We can set the price of free perms at 300 to 500 yuan, which can change customers' consumption habits in the future and improve their consumption level.

2. Shorten the consumption cycle. Customers may perm their hair once every three months, but because of the free perm in the store, the perm cycle is shortened and changed to once every two months.

3. Old guests bring guests. Activity design is not limited to washing your own hair. A customer washes it less than fifteen times a month. So old customers will bring friends and family to the store to wash their hair, and these people will become new customers.

4. Increase the name of the designer and the popularity of the store. If the old guest is satisfied with the designer's service, the guest he brings will definitely name the designer's service, which can increase the naming degree. When carrying out this activity, it may be necessary to publicize it through the media (leaflets, etc.). ), this will cause a shock in the business circle, and as a result of word of mouth, the popularity of the store will also increase invisibly.

Such activities are bound to mobilize all the manpower in the store, and the number of guests coming to the store to wash their hair will increase, and the store will be busier, but in order to achieve the purpose of promotion, the service quality must be more exquisite. Perm is free, but you should be more diligent than usual. All mobilization will definitely boost morale and achieve the effect of increasing team spirit.

6. When the whole activity is completed, the skills of employees will be improved.

Many people may suspect that a free perm may cause losses in the store, which is not worth the loss. Actually, it is not, because the customer will not reduce the number of perms because you give him a free perm, and he may change from four times a year to five times a year. In addition, the boss only needs to pay more perming water and assistant bonus, the amount is probably from 50 yuan to 80 yuan, but he can get great benefits with such a small cost, because the number of times customers come to wash their hair is greatly increased, and the profit is far higher than the cost of perming.

For such activities, the boss does not have to worry about the cost, but can improve the performance, the performance of the designer can increase, and the bonus of the assistant is expected to increase.

(2) Failure case of promotion: 60% discount on perm.

Discount activities that are considered to improve performance have the following disadvantages:

1 Reduce in-store income. The original price of a perm may be 200 yuan, because it is 60% off, so it is 120 yuan, and the store lost 80 yuan's income.

2. Discount is not attractive. For an old customer, he has never come to the shop to have his hair permed because of the discount. He probably wanted to have his hair permed. For a new customer, discount is not attractive because there are too many discount activities like this.

3. The consumption level has dropped. Originally, guests might be used to perming 200 yuan's hair, but now they just need 120 yuan. In this way, his consumption habits may become 150 yuan, and his consumption level will decline.

4. the cycle is extended. Guests originally need to come to the store for a perm every once in a while, but because the store regularly holds promotional discounts every year, guests will deliberately wait until the discount period before perm, which invisibly prolongs the perm cycle.

Important matters to be mastered in discount activities

If the promotion activities are not set properly, it will not only fail to promote sales, but also lead to the opposite effect. However, the case of [60% off perm] mentioned above is not completely infeasible. If we can master several elements, we can still turn resistance into help, turn negative into positive, and achieve the goal of improving performance.

1. Improve the consumption level of customers. Customers used to burn 200 yuan. At this time, we can suggest that he change to 500 yuan. He can enjoy better service without spending a dime more. From then on, the loss of discount will be balanced by increasing the unit price of consumption, so that the income in the store will not decrease.

2. Old guests must be born to old guests, that is, guests bring guests to the store for consumption. We must find ways to get old guests to bring new guests during the discount period, so that the implementation of this activity is meaningful.

3. Don't inform the customer in advance. If customers know the news of the discount in advance, it is likely that customers will wait until the discount before perm, thus prolonging the consumption cycle.

If the guests only know that it is a discount period when they come to the store, they will probably have a perm in advance, which will shorten the consumption cycle and achieve the purpose of discount promotion.

If you can't grasp the above three points, you are doomed to fail. It is better not to implement it, lest the loss outweigh the gain. In the past, many hair salons successfully implemented discount promotions, but some failed. That's the reason. In addition, discount promotion may lead to a rapid increase in the number of tourists in the current month, but the number of tourists in the first two months has decreased significantly, which must be carefully considered when implementing discount activities.

Hairdressing shop activity plan 2

Theme of the activity: show the winter customs and create a good mood. Xinchao hairstyle quanneng romantic lossless soup

Activity date: 65438+February 15 to 65438+ 10/8.

Activity purpose

(1) Before the peak season of Christmas and New Year's Day, in order to give back to the customers who have supported our store for a long time.

(2) By this activity, customers can identify with our professional technology and services, increase the unit price of the whole store and form a new high-priced strategy.

(3) Through this activity, carry forward the spirit of solidarity and mutual assistance of all employees, and condense and play.

(4) Create and realize individual and team achievements.

(5) Break away from the competitive pressure, stabilize the customer base, and open the distance with competitors.

(6) The three-dimensional momentum is very attractive.

(7) Help employees realize that only under the protection of membership cards and VIP cards will there be real repeat customers. Only by attracting a large number of customers can we stabilize the performance foundation of individuals and stores.

(8) Help employees create more opportunities for perm, hair dyeing and hair care, stabilize the customer base and better control the customer consumption cycle.

(9) Encourage teams to take team interests as the starting point and create an atmosphere of "competition, learning, catching up, helping and surpassing".

(10) Strive to be a service angel and technical expert, and improve the advanced honor and welfare of employees.

Activity content

(1) attract customers with 3% or 2% discount, give back to customers romantically in all directions, and create big customers.

(2) Set the perm package internally, reduce the target number of sales responsibility of card issuing, and create high unit price and high performance.

(3) stipulate the number of employees' VIP card sales responsibilities, and reward and punishment should be given simultaneously.

(4) Anyone who goes to the store for a perm during the activity can enjoy a 30% or 20% discount on all-round romance.

(5) Any customer who goes to the store for consumption during the activity can use this hairstyle design software to design a photo or six hairstyles for free.

In fact, many customers want to see how they design other hairstyles. It is also a good way to design hairstyles for customers free of charge by using hairstyle design software, which is not available in other hair salons.

(6) Customers who want to have a perm enjoy the discount of hair care and dyeing package on the same day.

A set of all-round romantic lossless perm original price ss yuan+beauty point hair dyeing original price _ _ yuan. The original price of ginger therapy is RMB _ _ _ yuan, and the package discount is available.

B set of universal romantic lossless perm original price RMB _ _+ginger hair care original price RMB package discount.

Discount card cutting activity: wash, cut and blow the card three times, and the special price is _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Anyone who buys VIP on the same day can buy a beautiful youth hair dye for only _X_ (excluding washing and cutting)

Preparation before the activity

(1) Personnel mobilization before the activity: tell the content of the activity and let everyone know.

(2) Prepare all kinds of products needed for the activity, and don't have many customers but no products.

(3) The most important move is to build momentum beforehand, which plays a decisive role in the success or failure of the activity. Learn how to build momentum:

A pull the banner: it looks simple, but it must be done.

Set up the atmosphere of the program in store B, so that customers will feel festive as soon as they come in.

Staff dress: Staff dress must give customers a festive feeling, not the same old clothes.

(4) The most important trick is to tell your old customers by SMS or direct phone call, and tell them the content and time of the activity. SMS is better, because in any case, once it is sent to Gu Rong, he will definitely read it, but the mobile phone is different. You can answer it or not. SMS is cheap.

Customer interest

(1) To provide customers with the correct concept of perm and understand the concept of perfect and lossless perm of natural plants (all guests)

(2) Let customers feel the reality of high quality, high quality and low consumption. (Good quality and low price)

(3) Let customers get trust, peace of mind and satisfactory service. (Enthusiastic, active and comfortable)

(4) Enjoy ultra-low price and excellent service.

2.6 Employee benefits

(1) attract more tourists and increase the average selling price of customers.

(2) Improve staff service and give full play to sales skills and eloquence.

(3) Encourage employees to have more contact, serve guests and give full play to what they have learned. Enhance self-confidence and increase designated customers.

(4) Improve the overall work efficiency of our store, promote unity, resolve conflicts and create a better future.

(5) Take the opportunity of advertising to exercise the courage of employees, realize that it is not easy to create new customers, and cherish customers; We should provide better service.

(6) Improve employees' income.

Layout execution points before activities

(1) Promote the concept of "all-round romantic lossless perm" to employees, improve the lossless perm care after perm, and make technical service education in advance.

(2) Check whether the typesetting and technical quality, service language and communication training of advertisements are in place.

(3) Two-day work cycle (completed on a monthly basis) for employee photos and performance display boards (used for daily battle reports)

(4) Customer information sorting, telephone notification to customers, and three-day work cycle (completed on).

(5) Three days before the advertisement release (in-store) period (completion date: month, day)

(6) Guests that stylists can contact should be notified four days in advance.

(7) New Year's Day painting is completed the day before the activity.

A: Bizi is sold in the store to form characters.

A. How to say "all-round romance does not damage perm" when cutting hair?

B. How do perm customers say "perfect dyeing"?

C. how do customers dye their hair?

D. How to get customers to buy a "haircut card"

E how to get customers to buy products?

Advertising language training. Cold perm technical training. Hair dyeing and hair care training. Guests unified greeting language.

G: release the latest hairstyle (happy new year's day with pictures hanging in the shop)

(8) Out-of-store advertisements (photos, painting) were released on.

Beautiful card issuance: completed on _ _ _ _

Paper towel distribution: completed on _ _ _ _ _

Poster posting: completed on _ _ _ _

The morning meeting will check the situation of the day before and arrange the work of the day.

Reward and punishment method

This activity is based on the results of performance achievements.

A: The number of hair stylists' bags and the achievement targets.

B: Help to bury the VIP card, achieve the same number of hair care and performances, and win the first week of competition (cash prize).

In the second week of the competition, the champion and the employees challenged each other (scissors were awarded). In the third week, the champion and the challenge number compete (the loser treats). The fourth week of the competition, 10 champion (cash awarded). C: Three days before the activity: publicity, start the competition. Example: The stylist's task this month is to sell 100 sets each, and reward 200 yuan after completion. Hairstylist 1 actually completed 200 sets this month. The number of finishes divided by 3 marks equals the completion rate, and stylist No.65438 deserves the 400 yuan Prize this month. Small and medium-sized workers only reduce the number of rewards and punishments, and if they fail to achieve their goals, they will be fined according to the proportion of bonuses.

For example, 1 hairstylist actually completed 80 sets this month, with a completion rate of 80%. Then the stylist fined 40 yuan in the store this month. How much is awarded to the weekly champion shops at all levels and the monthly champion shops at all levels? How much will the last two players at all levels be fined?

Activity summary

(1) activity feedback

Many hair salons end their activities. In fact, activity feedback is very important, especially for how to carry out the next activity. How to give feedback? Here are several ways to distinguish:

A: When customers come to spend money, they must set up files with software, so that they can send them emails after the holiday.

B: SMS to inform customers of consumption information: Many colleagues in the hairdressing shop have our customers' stored value membership cards. When customers finish spending, if there is another consumption information to tell them, people will feel that the store is transparent and fair in consumption and will increase their next consumption.

C: Telephone contact: Although telephone contact is troublesome, how to be an important customer must contact by telephone, because telephone contact is closer.

(2) activity summary

A. rank the performance of each employee.

B, each employee writes an activity summary: Nowadays, people are less and less accustomed to writing a summary, which is beneficial to thinking training.

Activity plan of hair salon 3

Activity background

Mid-Autumn Festival is one of the three traditional festivals in China. Mid-Autumn Festival activities take "Mid-Autumn Festival is stronger" as the main activity line of the hairdressing shop, highlighting holiday characteristics such as "reunion", "gift giving" and "family affection", striving for the peak of hairdressing project sales, at the same time bringing guests experience and creating a good reputation of the hairdressing shop.

I-word duration

Activity content

During the activity, only 19 yuan is required for the specified perming, dyeing and napping projects. Send a 45-day long effect warranty period. During the warranty period, if the guests are dissatisfied or deformed, they can go to the hairdressing shop to redo it for free.

history

great discount

During the activity, the guests bought a hardcover pre-perm care set of Ang's styling, and only needed to add 50 yuan to get a perm or hair dye worth 280 yuan.

Customers who buy Ang's Oil Control and Balance Shampoo (750ml) only need 265,438+08 yuan, and 40 yuan can get a perm or a perm worth 220 yuan.

Guests who buy Ang's Oil Control and Balance Shampoo (320ml) can get a perm or a perm worth 180 yuan just by 128 yuan +20 yuan.

Dye heat

promote

During the Mid-Autumn Festival, when the membership card is recharged in 300 yuan, you can enjoy a 7.5% discount, and then you can dye your hair or perm it once.

You can enjoy a 7.5% discount if you recharge your membership card in 500 yuan at one time, and send it in three times after dyeing.

If the membership card is recharged to 1000 yuan at one time, you can enjoy a 30% discount, send it for four times, and then send a bottle of Ang's styling nourishing and moisturizing shampoo.

If the membership card is recharged to 2000 yuan at one time, you can enjoy a 6.5% discount, give Ang a set of styling hardcover care, and then give Ang a bottle of styling nutrition moisturizing shampoo.

top up

Send, send.

Activities to be prepared

1. SMS promotion. With the help of SMS group sending platform, the preferential activities of the hairdressing salon are transmitted to the guests in the form of short messages through the guest files of the hairdressing salon.

2. WeChat friends circle promotion. Making the poster of Mid-Autumn Festival Hairdressing Salon, the guests forwarded the poster to the circle of friends and got 50 praises. When they arrive at the store, they can enjoy the head SPA for free with screenshots.

3. WeChat official account promotion. Send a tweet on the official WeChat account of the hair salon in advance to inform the discount.

4. Leaflet publicity.

Activity Plan of Hairdressing Shop 4

Promotion theme:

After the Mid-Autumn Festival on the 11th, the hairdresser keeps giving gifts and surprises!

Promotion time:

20 _ _-20 _+September 27th-June 8th, 00.

Promotion purpose:

1, through these two days of promotion, improve the popularity and brand influence of hairdressing salons;

2. Increase new customers and stabilize old customers;

3. Stimulate customers' desire for Mid-Autumn National Day consumption and increase the turnover of hair salons;

4. Make customers feel good and enhance brand image.

Initiate activities

(1) Hairdressing Package with Big Discount

On the day of the event, the hairdressing shop launched a hairdressing package of 65,438 yuan +0.88 yuan, including shampoo, scissors, blow-drying, dyeing, ion perm and styling, which provided all-round services for customers who entered the store during the Mid-Autumn National Day. At the same time, they also attach a statement that they are not satisfied with a week and can do it again for free, so that customers can enjoy quality service.

(2) Limited hairdressing package

Nowadays, many merchants like to make limited edition promotional packages to win the favor of customers. Indeed, many customers will be attracted by the limited edition. At this point, the hairdresser can also introduce the top ten customers who entered the store on the day of the event to enjoy the hairdressing package of 100 yuan, including haircut, ceramic perm, nursing care and, of course, small gifts carefully selected by the hairdresser.

(3) Group purchase hairdressing package

Nowadays, many young people like to buy things online. Not only are the prices favorable, but the quality is also guaranteed. Therefore, some hair salons will also do holiday group buying promotions on the group buying website, so doing a good job in the promotion content is to attract customers' desire to group buying.

Hairdressing shops can return to 200 yuan and 50 yuan during Mid-Autumn Festival and National Day, or the top 20 customers can enjoy the high-end hairdressing products improved by the hairdressing shops.

(iv) Family Hairdressing Package

As we all know, we all need a haircut and hair care, so the hair salon can launch a family hairdressing package for parents to take their children to have a haircut. Hair salons can also let hairdressers design some mother-daughter hairstyles or father-son hairstyles to drive the whole family to have a haircut together.

Precautions for promotion

1. We should ensure the quality and safety of all hair products before holding promotional activities in the hair salon to avoid harming the safety of customers.

All the staff in the hair salon should know their job responsibilities well in advance, that is, know what to do in the promotion activities to avoid confusion.

3. After the hairdresser has made the promotion plan, it is necessary to start some activities, such as making booths, posters, or microblog promotion, so that customers can understand the promotion content of the hairdresser.

Activity plan of hairdressing salon 5

I. Theme of the event

Celebrating the 1 1 National Day, the hairdresser keeps giving gifts and surprises!

Second, the activity time

20 _ _ _ _ to 20__ _ _ _

III. Purpose of the activity

1, through this National Day promotion, improve the popularity and brand influence of hair salons; Increase new customers and stabilize old customers; Stimulate customers' desire for national day consumption and increase the turnover of hair salons; Let customers have a good impression and enhance the brand image.

Four. Activity content

(1) Hairdressing Package with Big Discount

On the day of the activity, the hairdresser launched a set of hairdressing packages, including shampooing, cutting, blowing, dyeing, ion perming and styling, to provide all-round services for customers who entered the store on National Day, and attached a statement that if they are dissatisfied for one week, they can do it again for free, so that customers can enjoy quality service.

(2) Limited hairdressing package

Nowadays, many merchants like to make limited edition promotional packages to win the favor of customers. Indeed, many customers will be attracted by the limited edition. At this time, the hairdresser can also introduce the top ten customers who entered the store on the day of the event to enjoy the hairdressing package of RMB _ _ _, including haircut, ceramic perm, nursing care and, of course, small gifts carefully selected by the hairdresser.

(3) Group purchase hairdressing package

Nowadays, many young people like to buy things online. Not only are the prices favorable, but the quality is also guaranteed. Therefore, some hair salons will also do holiday group buying promotions on the group buying website, so doing a good job in the promotion content is to attract customers' desire to group buying.

Hairdressing shops can provide promotional activities with a National Day consumption of over _ _ yuan back to _ _ yuan, or the top 20 customers can enjoy the high-grade hairdressing products improved by the hairdressing shops.

(iv) Family Hairdressing Package

As we all know, we all need a haircut and hair care, so the hair salon can launch a family hairdressing package for parents to take their children to have a haircut. Hair salons can also let hairdressers design some mother-daughter hairstyles or father-son hairstyles to drive the whole family to have a haircut together.

Matters needing attention in the popularization of verbs (abbreviation of verb)

1. We should ensure the quality and safety of all hair products before holding promotional activities in the hair salon to avoid harming the safety of customers.

All the staff in the hair salon should know their job responsibilities well in advance, that is, know what to do in the promotion activities to avoid confusion.

3. After the hairdresser has made the promotion plan, it is necessary to start some activities, such as making booths, posters, or microblog promotion, so that customers can understand the promotion content of the hairdresser.

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