What are the differences, advantages and disadvantages between online marketing and traditional marketing?

The New Trend in 2006 —— Network Marketing

Internet marketing is more fun and attractive than traditional marketing, but it is definitely not hysterical. It involves methods and skills, as well as more details and experience. Through the author's years of research and practice, based on "sales force", with "influence" as the principle and "communication force" as the goal, we actively explore and make it a systematic marketing strategy.

The first question is, how to carry out effective network marketing?

According to the understanding of marketing theory, all marketing forms serve the purpose-enterprise development is the fundamental purpose of enterprises, while network marketing is in a relatively developing stage in China, with many opportunities, low cost and flexible forms. It is an infinite stage for small and medium-sized enterprises and a very useful position for large enterprises.

The effectiveness of online marketing is mainly measured from the following aspects-

First, establish the corresponding popularity. Fame is the golden rule of small and medium-sized enterprises Without it, it is difficult to gain recognition. The original intention of all advertising means is to establish word of mouth, and the network just has this advantage.

Second, we can quickly establish certain sales channels. The establishment of sales channels or the search for dealers have entered the database age, and the best database management certainly comes from the computer age, so it is an effective way to open the market with the help of appropriate online marketing means.

Third, customers' interest and concern for enterprises and products. Internet advertising has many characteristics, including readability, interactivity and comprehensiveness of information. Customers can learn about the enterprise well through the network, and enterprises can also learn about your customer psychology through the network, which are the most favorable resources in the future market.

Fourth, it is suitable for long-term operation. Network marketing is related to technology, and more directly related to network development. With more people entering the Internet world, the future of online marketing will be worth looking forward to, so online marketing is an absolute sunrise media and the future road that enterprises should learn from reality.

What are the main points of network marketing?

Network marketing is fast, interactive, low-cost and effective, but we should also pay attention to some key points, and we should not go the wrong way because of saving money-

First, choose a main way to continue. The network world is endless, and every marketing method has its rationality. The key is to carry out online marketing according to the actual situation of enterprises. For example, the forum marketing of digital products and the link marketing promotion of small websites are all worthy of recognition. In principle, online media is endless. Any small website can put CCTV advertisements for several months, which is unmatched by traditional media. As long as the direction is correct, we should boldly practice and boldly promote it.

Second, don't be afraid of opposition, but once there is deliberate distortion, you must immediately muddy the water. No matter how virtual the network is, it is provided by servers and space providers, so as an enterprise, as long as it grasps the key links and general direction, the debate is not a bad thing for the enterprise. Why is Sister Furong popular? Why did Hugo become famous overnight? Why did the rogue swallow subvert the Internet? It's all because of the argument. It's a news event. The more arguments, the more dramatic. There are not a few netizens watching the excitement. Topic marketing begins with "objection".

Third, professional affairs are managed by special personnel. Network marketing needs profound network knowledge, rich network experience and even professional technology, so for laymen, the Internet is a strange thing and a hard thing to understand. For example, for GIF and FLASH, designers can't be simple, but for laymen, it is a natural barrier that cannot be crossed. Therefore, the planning, design and technical personnel must have a clear division of labor, and the special person shall be responsible for it;

Fourth, online marketing should be sustainable. Network marketing is a marketing supplement for large enterprises and a magic weapon for small enterprises to win. As an exploration of low-cost marketing, network marketing should pay more attention to long-term and lasting, and accumulate and summarize in the process of practice in order to find a suitable marketing method. Never ignore the charm and potential of online marketing because of the huge amount of information on the internet and the difficult to measure the short-term effect;

Fifth, grasp the corporate culture. Internet is a hodgepodge, a slaughterhouse, all kinds of voices, all kinds of emergencies, all kinds of unpredictable people. The sword has two sides, but the enterprise strategy and culture cannot be easily changed and distorted, which requires enterprises to have a normal mind, reasonably grasp the mainstream, and learn to downplay and force small problems. After all, the modern market is the hero of capital and strategy, and the foundation of enterprises determines the influence of corporate culture. Don't exaggerate the facts, and don't choke on eating. Culture always stands above phenomena.