What are the four basic marketing models?

The four basic marketing modes are advertising mode, public relations mode, sales mode and digital marketing mode.

The first is the advertising model, in which enterprises transmit the information of products or services through various advertising channels to attract the attention of potential consumers and promote products.

Advertising can be carried out through traditional media such as television, radio, newspapers and magazines, and also through emerging media such as the Internet and social media.

Secondly, the mode of public relations, which is to enhance the corporate image and popularity by establishing good relations with the media, all walks of life and consumers.

Public relations activities include sponsorship activities, social responsibility activities and media relations maintenance. To build trust and a good corporate reputation.

The third is the sales model, in which enterprises directly contact and sell products to consumers through direct sales and channel sales.

The sales model pays attention to personal promotion and sales skills, and promotes sales through communication with potential customers.

Finally, the digital marketing model, with the rise of the Internet and social media, digital marketing has become an important marketing tool.

Through search engine optimization, social media marketing, e-mail marketing and other means, enterprises can more accurately locate the target audience and get more user participation and feedback.

These four basic marketing models can be applied separately or combined with each other. In practice, the appropriate model can be selected according to different products and market demands.

I hope my answer can help you!