Traditional Culture Encyclopedia - Traditional culture - The main signs of producer market segmentation are
The main signs of producer market segmentation are
1, geographical factors: including geographical location, traffic conditions, etc. , can help enterprises understand the market demand and competition in different regions.
2. Human factors: including age, gender, income, vocational education, family life cycle, etc. Can help enterprises understand the needs and preferences of different groups of people.
3. Psychological factors: including personality and lifestyle. , can help enterprises understand the consumption psychology and behavior habits of different groups.
4. Behavioral factors: including purchase timing, purchase frequency, loyalty, etc. , can help enterprises understand the buying behavior and preferences of different groups, so as to better meet their needs.
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