Why should traditional e-commerce companies transform into new retail e-commerce? What are the new retail e-commerce platforms

There are multiple reasons why traditional e-commerce companies are transforming into new retail e-commerce companies:

1. Changing consumer needs: with the popularization of the Internet and the widespread use of mobile devices, consumers' expectations of shopping have changed. They are more focused on convenience, personalization and seamless experience and want to be able to switch freely between online and offline.

2. Multi-channel integration: New retail e-commerce platforms can integrate multiple channels both online and offline, such as brick-and-mortar stores, online shopping malls, and social media, to provide an all-encompassing shopping experience for consumers. This integration can enhance brand image, promote sales growth, and provide more marketing and promotion opportunities.

3. Data-driven decision-making: New retail e-commerce platforms can better understand user behavior, purchase preferences and market trends through the collection, analysis and application of data by technological means, so as to carry out precise marketing and product recommendations. Data-driven decision-making can improve operational efficiency, reduce risk, and enhance user experience.

4. Supply chain optimization: New retail e-commerce platforms can achieve rapid delivery of goods, precise control of inventory management, and improved supply chain efficiency and reliability through closer supply chain cooperation and management.

5. Innovation and differentiation: the new retail e-commerce model encourages innovation and trial-and-error, which can be achieved through the introduction of new technologies, business models, and service approaches to meet consumer demand. This innovation and differentiation can improve the competitiveness of companies and create a unique brand image.

Some examples of new retail e-commerce platforms include:

1. Alibaba's new retail platform: Alibaba promotes the transformation of new retail through its platforms, such as Tmall and Taobao, which integrate online and offline to realize an omni-channel shopping experience.

2. Jingdong Retail: Jingdong utilizes its own logistics and warehousing systems to build a new retail ecosystem that integrates online and offline.

3. Suning.com: Suning promotes the integration of online and offline through its own offline brick-and-mortar stores and online platforms such as Suning.com, providing a full-scene shopping experience.

4. Zhongmou Yunke: Zhongmou Yunke is a company based on "blockchain + product digitization", with "system software, commodity supply chain, operation service, logistics and warehousing" as the core of the whole chain digitization business, and has created the "FSBC", which is the most powerful digitalization platform in the world. "FSBC" real-time cross-selling, intelligent cloud sales system, to realize the "people & goods & chain" ecosystem of information flow, logistics, capital flow and business flow *** enjoy the technology platform of empowerment.

This is just a few examples, the number and types of new retail e-commerce platforms are constantly increasing and evolving, and the specific choice of platform should be evaluated according to the needs and positioning of the enterprise.