Four traditional media

Newspapers, magazines, radio and television are the most frequently used media in advertising communication activities, and are usually called the four major advertising media.

Newspapers: Newspapers were produced before 2000.

The embryonic form of European newspapers is probably the Daily Chronicle and the Decree of the Senate, which appeared in front of the park 100 during the reign of Julius Caesar in Rome.

China's ancient newspaper Shenbao was probably born in the Han Dynasty.

/kloc-in the 6th century, handwritten news appeared in Venice, Italy.

During the period of 1609, Germany published weekly magazines such as Observation, Report and News, which were the earliest printed weekly magazines in the world and published regularly.

1660, Leipzig News published in the form of weekly magazine in Germany was changed to daily newspaper three years later. This is recognized by news historians as the earliest daily newspaper in the world.

At the end of 19, the capitalist economy began to move from free competition to monopoly, and bourgeois newspapers also changed accordingly. In the brutal competition of the law of the jungle, some popular newspapers were crushed and bankrupt, some were acquired and merged, and a monopoly newspaper group (or newspaper department) began to form, which marked that the capitalist newspaper industry entered a monopoly stage.

Broadcast: 1906, Fessenden, a professor at the University of Pittsburgh, USA, successfully broadcast for the first time through the National Power Company 128-meter-high radio tower in Brontlock, Massachusetts.

Broadcasting was mainly prevalent in the 1950s and 1990s.

Magazine: this should appear at the same time as the newspaper

Television: 1924 TV set invented by British Baird.

China introduced the first color TV production line from 1978. During the black-and-white TV period from 1980 to 1985, color TV became popular after 1985.