Service content of network marketing outsourcing

According to the actual situation of the enterprise, the network marketing outsourcing service integrates a variety of seemingly unrelated network marketing promotion methods to form an interactive whole, tailor-made comprehensive solutions with strong pertinence and high cost performance, and is fully responsible for professional implementation and effect tracking.

Small and medium-sized enterprises have no talent advantage, insufficient network marketing ability, high implementation cost, difficult to achieve the ideal network marketing effect, and are easily deceived. Through investigation, Inside learned that there are many online promotion products on the market now, and what is lacking is a pragmatic service provider who can provide professional guidance, comprehensive planning and effective implementation for enterprises. The introduction of network marketing outsourcing service is to effectively help small and medium-sized enterprises solve these problems and open up a new shortcut for enterprises to develop network marketing, which is both economical and efficient. This service is suitable for all small and medium-sized enterprises that want to carry out online marketing at low cost and high efficiency. 1, diagnosis and analysis of multi-index enterprise websites;

Whether the analysis of website architecture conforms to the inclusion algorithm of search engines; Website design analysis, navigation design, language description and business introduction are in line with visitors' habits; Website keyword analysis, whether the website title and content describe the keywords in detail.

2. According to the diagnostic analysis and network marketing objectives, tailor-made personalized integrated network marketing plan;

According to the current situation of enterprises, product characteristics and industry characteristics, study what kind of network marketing enterprises are suitable for; Choose products and methods suitable for enterprise network marketing promotion; How to manage and exert its maximum value; What kind of marketing effect is finally achieved.

3. Optimize and manage the website as a whole according to the norms of marketing website construction;

Set keywords on the website so that search engines such as Google and Baidu can easily find you; Improve the description of website content and product introduction content; Regularly update company news, company products, etc.

4. Search engine marketing based on the principles of comprehensiveness, rapidity and stability:

Analyze the accurate and popular product keywords of the company's search engine; Optimize the search engine of enterprise websites from websites, industry platforms, forum blogs and other ways, and make more product keywords rank in the top as much as possible.

5. Integrate and utilize different network resources and implement network promotion services;

Professional industry platform, release company products and supply investment information; Publish soft advertising information of the company in popular forums, post bars and blogs; Enterprise mail advertising group, etc.

6. E-commerce event marketing based on enterprise brand and service information:

Packaging enterprise products and brand projects, soft-text hype in popular forums, post bars and blogs, attracting the attention of large news media, and finally enhancing the attention and popularity of the company brand; For example, the "Wang Lao Ji incident".

7. As a third party, optimize the management of paid promotion and delivery;

Bidding management of search engines such as google and Baidu, including keyword selection, page description, link page optimization, malicious click monitoring, effect tracking and strategy adjustment; Group software, such as Jin Dian Business and Business Express, publishes information professionally and effectively; Alibaba, HC and other business platforms carry out product management, business introduction improvement and keyword information release.

8. Update the website content regularly;

9, 7*24 hours website technical maintenance;

10. Track the effect of online marketing and provide quantitative effect analysis report.

ALEXA ranking analysis of website third-party traffic: Analysis of the number of pages collected by the website in google and Baidu, and ranking analysis of subdivided keywords; Website traffic analysis; Analysis of information published by websites and forums.

Welfare type

Interest-oriented network marketing outsourcing is a network marketing method proposed by INSIDE, which is suitable for small and medium-sized enterprises. Interest-oriented network marketing outsourcing services include: the construction and optimization of interest-oriented websites, comprehensive network promotion and interest-oriented network marketing services, which are in line with the development direction of network marketing and meet the requirements of small and medium-sized enterprises for network marketing effect.

Expected effect embodiment

The network marketing scheme integrates various network resources, and its goal is to comprehensively improve the performance of customer websites on the Internet. Its expected marketing effect is also various, mainly reflected in:

1, the professional level and user experience of the website have been significantly improved;

2. Reduce the cost of network marketing, improve the efficiency of network marketing, and avoid spending money on detours;

3. Greatly improve the ranking of websites in search engines and increase the number of included pages;

4. Increase the exposure of enterprises on the Internet and diversify the channels for potential customers to visit;

5. Improve the effective visits of the website in an all-round way, and improve the conversion rate of potential customers from website visitors to customers;

6. The amount of business consultation obtained through the network and the actual sales of products/services have increased significantly;

7. Effectively enhance corporate image and popularity, build online brands and surpass competitors. Business promotion decision of operating enterprises: the choice of objectives

Enterprises should decide their business promotion objectives from the aspects of sales objectives, product life cycle, competitive situation, their own business objectives and customers' purchase motives. Different business promotion targets have different goals. Generally speaking, for the general consumers of products, the goal of promotion is to stimulate their consumption demand and increase their purchase quantity and frequency; The promotion goal of middlemen is to encourage them to buy quantity; The goal of salespeople is to encourage them to explore new markets constantly. When determining the specific objectives, we must find out the main links that determine business promotion in a specific period, so as to determine the business promotion objectives.

The second decision of business promotion of operating enterprises: seize the opportunity

Commercial promotion has both positive and negative effects on enterprises. Therefore, enterprises should not overuse or abuse business promotion, and should pay attention to business promotion at the best time. At the same time, we should also carefully consider the length of each business promotion. Business promotion is a short-term and effective promotion method, and the time should not be too long or too short. If the time is too short, potential buyers will be lost; If the time is too long, customers will mistakenly think that the enterprise is processing products at a reduced price, which will not only continue to increase the purchase volume, but also damage the image of the brand and the enterprise. So we must choose a suitable promotion period. Generally speaking, the promotion cycle of products should be consistent with the average purchase cycle of consumers.

Suitable for enterprises

1, an enterprise with no network marketing experience or lack of professional network marketing talents;

2. Enterprises that have invested a lot of money and energy in online marketing, but have no obvious effect;

3. Enterprises that want to save the cost of network marketing and improve the efficiency of network marketing;

4. Enterprises wishing to open up new sales channels and expand the scope of publicity through the Internet;

5. Enterprises that want to enhance their corporate image and build corporate network brands through the Internet.

Diversity of content and methods of necessity

Network marketing involves many research fields, such as marketing, management, computer science and so on. Network marketing includes marketing based on e-commerce website, marketing based on third-party platform and marketing without website. Including internet marketing strategy, target market segmentation and differentiated pricing, as well as product, price, channel and customer relationship management in network marketing management. Specific methods include: marketing website construction and optimization, search engine marketing, interactive online advertising, licensed email marketing, virus marketing, relationship marketing, database marketing, alliance marketing, blog marketing, aggregated content marketing, online community marketing, mobile marketing and so on.

Complexity of combined application

Network marketing method has strong professionalism in practical application, and enterprises are faced with the difficulty of choosing specific methods. Taking the marketing of the third-party e-commerce platform as an example, it is necessary to select a suitable e-commerce platform according to the product positioning and target market of the enterprise. The platform is divided into comprehensive and vertical industries, specifically B2B platform, C2C platform and B2C platform. After choosing a third-party e-commerce platform, we should consider whether to publish product source information or open an online store, and how to achieve good marketing results.

In addition, search engine marketing methods also include search engine optimization, pay-per-click search marketing and so on. , specific to the selection and analysis of keyword groups, optimizing the advertising cost of search engines, etc. It can be seen that the use of a single method is complicated to some extent, but usually the combination of several methods is adopted in the practice of online marketing. According to the current situation of enterprises, product characteristics, industry characteristics and financial strength, research the methods and ways of network marketing promotion suitable for enterprises, and different enterprises adopt different network marketing schemes.

Rapid development and change

With the rapid development of network technology, new network applications appear constantly, especially under the background of triple play, there will be more and more network marketing methods, and enterprises have poor ability to adapt to the development and changes of network marketing. With the rapid development of Weibo, mobile Internet and high-definition interactive digital TV, new network marketing methods will be generated based on new network applications.

Performance evaluation is difficult.

For enterprises, it is unscientific to evaluate the effect of online marketing only according to the growth of sales. In the case of the same capital investment and different combinations of online marketing methods, how to evaluate its online marketing performance and make reasonable improvements to maximize capital benefits is very difficult in practice.

Enterprise requirements

Enterprises that outsource network marketing services are qualified, and not every enterprise is the service object of network marketing service providers!

1, enterprises must build professional or brand marketing websites; If you make a poor website, or you already have an unattractive website that even makes people feel rubbish, then please don't choose promotion, and you don't need to do any online marketing. The more you promote, the worse the influence of the company, and it is impossible to open up new customers from the website.

2. Enterprise products and services have certain competitiveness in this industry; Not to mention the most competitive, at least the same price, the company's product quality is above average, the same quality, the price is below average, otherwise no matter how much promotion and online phone calls are made, it is impossible to form sales; Do the company's brand image promotion at most;

3. Enterprises that only do regional markets are not suitable. Because the greatest value of the network is not limited by space, if it is only a regional market, it will not play the greatest value of the Internet.

CPS theory

CPS is the theory of network marketing outsourcing service, and the initials of CPS refer to customer orientation service respectively. These three basic elements determine the quality and effect of online marketing outsourcing services. Customer: Make a systematic analysis according to the customer's industry, and plan the network marketing scheme of specific industry.

Positioning: according to the company's situation, decide: make brand network marketing plan or network sales plan.

Service: according to the specific situation of customers, decide what kind of network marketing service mode to adopt.

CPS theory customer classification

The first category is users who have no concept of online marketing. It is suggested that customers should establish a marketing enterprise website first, and through SEO optimization of the website, they will have a better ranking in search engines, and then special customer service staff will receive website visitors, answer questions for potential customers and answer customers' questions about products. This kind of customer belongs to the waiting type.

The second category is the audience who have a certain understanding of online marketing and need to expand the influence of the company's online marketing, as well as customers with such needs. According to customers' products and company websites, promote customers' products and websites on the Internet in many ways. This kind of customers belong to peer-to-peer, radial expansion of network marketing.

The third category is that we have a clear understanding of online marketing, but we need to formulate a set of plans to promote online marketing as a whole. Such customers have their own teams and staff, and they can be executors of online marketing, but they need a set of online marketing schemes to guide the online marketing work of enterprises as a whole. If the network marketing plan is well planned and effectively implemented, then the effect of such customers is of course the best, and the three-dimensional and explosive growth of the network marketing effect can be realized.

CPS theory solution

To sum up, the first kind of customers, establish marketing websites for customers. The second type of customers are solely responsible for helping customers promote. The third type of customers, for customers to develop network marketing programs. Today, Win Net conducts online marketing according to the positioning of the enterprise and the actual situation of the enterprise, which greatly reduces the probability of online marketing failure compared with enterprises crossing the river by feeling for stones. Provide comprehensive online marketing consulting services for corporate customers;

Help corporate customers to formulate overall marketing plans and plan landing services; Help corporate customers to establish multi-channel mobile Internet marketing services; Provide optimized network marketing operation management and necessary staffing for enterprise customers; Help enterprises achieve long-term business growth goals and provide customer data feedback on a regular basis; Through its own information channels and resource advantages, we will provide customers with richer value-added services. The first type: network news marketing.

Online news media also have high credibility and authority, just like radical news paper media. Therefore, consumers' trust in online news is beyond doubt. Nowadays, the advantages of online news media are very obvious. First, readers are highly accepted, and readers generally trust articles and don't like watching advertisements; Second, the communication coverage is high, and good articles will be reprinted wildly and widely spread; Third, the cost is low. The cost of online news marketing is 1/5 or even110. Fourth, the effect is good. The effect of online news marketing is five times that of advertising. Fifth, online news is permanent, advertising is periodic, and the interaction between online news media and radical news media is more obvious. News media based on network media has news characteristics such as effectiveness, rigor and accuracy. In addition At the same time, it has the advantages of faster, more timely and wider communication than radical news media. Therefore, a good online news will have a sensational effect far better than any other method.

The second type: forum marketing.

Forum media have a more open personality and freedom of speech. Compared with the news media. For example: online habits, inner attitude towards network information, language habits, preferences, nepotism and so on. The key of forum marketing is to understand, master and use the personal information of netizens. Usually it is someone who may influence others, and everyone may influence some of his friends. In this way, the charm of community marketing is obvious, which stems from the communication, contact and mutual influence between people, thus conveying products, product information and corporate brands, and then increasing sales. However, get to know each other in the forum. It takes considerable time and energy to thoroughly understand and master the advantages and methods of each community marketing, and a professional network marketing team is needed.

The third type: Weibo marketing.

The continuous upgrading and application of network technology. The characteristics of Weibo marketing are equally obvious. Agility and observation. Compared with other information transmission platforms, Weibo platform is more open, and the subject who publishes information can transmit information in a few seconds without complicated successive approval, which greatly saves time and labor costs; Visualization, with the help of advanced network technology, Weibo marketing can visualize the spread information in various forms such as words, pictures and videos, which onlookers are usually willing to accept; The breadth of influence, Weibo, through the form of fans' attention, information may spread like a virus, rapidly affecting all kinds of people in society. Among them, if there is a high degree of attention of Weibo, or a celebrity Weibo, etc. Its transmission will be geometrically enlarged. With its innovative application, Weibo Marketing now. And the good promotion effect has been recognized by more enterprises, so that it has surpassed the application of SNS community marketing such as Renren.com and Xin Kai.

The fourth type: community marketing.

As the name implies, community marketing is based on social media. Among them, Renren.com, Kaixin.com and other SNS communities are the most representative. The value of social media lies in bringing together people with similar interests in different communities, large and small, and relying on the community through interpersonal interaction and communication, thus forming a certain degree of loyalty. Under normal circumstances, the higher the loyalty of netizens to the community, the longer their stay and the greater their stickiness. Applauded and called. Nowadays, although there is no popularity of marketing in Weibo, community marketing once flourished. Before Weibo appeared. However, because it still has a specific crowd and popularity, it is still the mainstream application means of online marketing.

The fifth type: bidding promotion.

A new mature pay-per-effect search engine advertisement. Bidding promotion is to promote the products and services of enterprises on the search engine platform in the form of keywords. Can effectively increase the sales of enterprises. After purchasing this service, enterprises will register a certain number of keywords, and their promotion information will first appear in the corresponding search results of netizens. The potential users' visits to enterprises are charged, and bidding ranking is a kind of network promotion method that pays according to the effect. There is no charge for customer visits, and enterprises can flexibly control the promotion strength and capital investment, and then control their return on investment well. The determination of the bidding subject, the selection of keywords, the promotion time and the promotion area are all exquisite, but bidding promotion is a new professional work. If the promotion is improper, the promotion cost may be high, but the conversion rate is extremely low. Therefore, most small and medium-sized enterprises do not have enough ability to do well.

Sixth: network alliance marketing.

Save marketing expenses, improve corporate visibility, expand the influence of corporate products, and improve the quality of online marketing. Marketing alliance is very mature abroad, but it is still in its infancy in China. 1996 Amazon won by this new way. The alliance includes three elements: advertisers, website owners and advertising alliance platform. Advertisers pay reasonable advertising fees to website owners according to the actual effect of online advertising (such as sales volume, guiding number, etc.). ).

Why do you choose network marketing outsourcing service?

Everyone knows that you have the best design website, but it doesn't mean that customers already know it and can find it. Even if you invest in this website, it won't work.

Our outsourcing service is to let your direct customers find your website in the search bidding ranking and strengthen your relationship with customers through email marketing. Search engine optimization is to improve the search ranking of your website in search engines, and the way to enhance the brand image of portal journalism is to instantly enhance the brand credibility.

Remind everyone that when choosing online marketing outsourcing, it is based on the Internet. Online marketing outsourcing service providers tailor personalized and high-priced online marketing solutions for enterprise customers, and are fully responsible for the effective implementation of the solutions, tracking and monitoring the online marketing effect, and providing effect analysis reports for enterprises on a regular basis.

SEO optimization of your website is aimed at bringing effective traffic to your website, building people's trust in your corporate brand, promoting your product brand and designated services, improving your sales and performance, and realizing your online marketing purpose. So everyone must take online marketing seriously and have a certain attitude. Otherwise, it is useless to remind everyone to make a good website. Customers don't know how your website generates transactions.

Cooperation process

The first step: qq, telephone communication (determine the basic information such as customer industry and product characteristics.

Step 2: Determine which promotion outsourcing package to choose and cooperation intention through communication.

Step 3: Sign the contract and pay monthly.

Step 4: According to the selected package, we make a detailed promotion plan.

Step 5: The technical department carries out it.

Step 6: We submit our work report and promotion effect evaluation results to customers every day, week and month.

Step 7: communicate with customers at the end of the month according to our promotion effect, and adjust and pay the outsourcing fee for the second month.

superiority

Network brand. One of the important tasks of network marketing is to establish and promote the brand of enterprises on the Internet, and to extend and expand the offline brand of enterprises on the Internet. Network marketing provides favorable conditions for enterprises to establish their brand image by using the Internet. Both large enterprises and small and medium-sized enterprises can display their brand image in a way suitable for their own enterprises. The construction of network brand is based on the construction of enterprise website, and through a series of promotion measures, it achieves the cognition and recognition of customers and the public to the enterprise. Network brand value is one of the manifestations of network marketing effect. Through the value transformation of network brand, lasting customer relationship and more direct benefits can be realized.

Website promotion. Getting the necessary visits is the foundation of the success of online marketing. Especially for small and medium-sized enterprises, due to the limitation of business resources, there are few publicity opportunities such as news release, advertising and large-scale promotion activities. Therefore, it is more important to promote websites through the Internet, which is also the main reason why small and medium-sized enterprises are more enthusiastic about online marketing. Even for large enterprises, website promotion is very necessary. In fact, although many large enterprises are well-known, their website visits are not high. Therefore, website promotion is one of the most basic functions of network marketing and the basic work of network marketing.

Information release. The basic idea of network marketing is to efficiently transmit enterprise marketing information to target users, partners, the public and other groups through various Internet means, so information release has become one of the basic functions of network marketing. Internet has created favorable conditions for enterprises to publish information, which can not only be published on enterprise websites, but also spread information to a wider range by using various network marketing tools and information publishing channels of network service providers.

Promotion The basic purpose of marketing is to provide support for the final increase of sales, and online marketing is no exception. Most online marketing methods can directly or indirectly promote sales, and there are many targeted online promotion methods. These promotion methods are not limited to online sales support. In fact, online marketing is also valuable for promoting offline sales, which is why it is necessary for some enterprises that do not carry out online sales business to carry out online marketing.

Online sales. Online sales is an extension of enterprise sales channels on the Internet. An enterprise website with online trading function is itself an online trading place. The construction of online sales channels is not limited to corporate websites, but also includes online stores built on professional e-commerce platforms and different forms of cooperation with other e-commerce websites. Therefore, online sales are not limited to large enterprises, and enterprises of different sizes may have online sales channels suitable for their own needs.

Customer service. The Internet provides more convenient online customer service methods, from the simplest FAQ to e-mail, mailing lists, online forums and various instant messaging services. Online customer service has the advantages of low cost and high efficiency, which plays an important role in improving customer service level and directly affects the effect of online marketing, so online customer service has become a basic part of online marketing.

Customer relationship. Customer relationship plays an important role in developing the long-term value of customers. The marketing model with customer relationship as the core has become an important strategy for enterprises to create and maintain competitive advantage. Network marketing provides a more effective means to establish customer relationship, improve customer satisfaction and customer loyalty. Through the interaction of online marketing and good customer service means, strengthening customer relationship has become a necessary condition for online marketing to achieve long-term results.

Online survey. Online market research has the characteristics of short investigation cycle and low cost. Online research not only supports the formulation of online marketing strategies, but also is one of the auxiliary means of the whole market research activities. Reasonable use of online market research means is of great value to marketing strategy. Network market research has the same status as other functions of network marketing, and can be carried out with the support of other functions or relatively independently. The results of online research can in turn provide support for other functions to play better.