What are the types of consumers' purchasing motives?

According to the complexity of consumers' buying behavior and the different products they buy, it is divided into 1, and complex buying behavior. If consumers are highly involved and understand the significant differences between existing brands, varieties and specifications, complex buying behaviors will occur. 2. Reduce the unbalanced purchase behavior. It means that consumers don't collect product information extensively and choose brands carefully, and the purchase decision-making process is quick and simple. However, after purchasing, they will think that their products have some defects or other similar products have advantages, and then they will feel unbalanced and doubt the correctness of the original purchase decision. 3. Seek diversified buying behaviors. It means that consumers buy products at will, decide to buy a brand without in-depth information collection, evaluation and comparison, evaluate it at the time of consumption, but switch to other brands at the next purchase. 4. Habitual buying behavior. It means that consumers don't collect information and evaluate brands in depth, but are used to buying brands they are familiar with, and may or may not evaluate products after buying.