What is the difference between social e-commerce and traditional e-commerce?

Traditional e-commerce is a big platform for playing e-commerce.

Social e-commerce is a relatively small circle closed to play e-commerce.

1, different ways to get customers:

Traditional e-commerce is based on traffic and relies on traffic to drive more sales; Social e-commerce is based on social sharing. Wechat business is a typical case of social e-commerce, but it also faces many disadvantages and needs further transformation and upgrading.

2. Different customer groups:

If analyzed from the customer group, the traditional e-commerce is facing the point, and the mass group it faces is doing mass business. Customers are unstable and may choose other businesses at any time; Social e-commerce is peer-to-peer, just doing business with a group of people through social interaction and establishing relationships with customers. The customer is his own.

3, the product structure is different:

Traditional e-commerce deals in explosive products with high cost performance. Because there is a certain lag, so sell what is popular, implement price war, and then grab customers through cost performance; However, social e-commerce is just the opposite. Social e-commerce operates a combination of high-quality products, that is, the price may be higher, and it is not a single product, but a combination of such products.

The second half of the question sounds like social e-commerce.