2022 Dragon Boat Festival Activity Planning Program Sample 6 Essays

Second, the form of activities

1, "dumplings pass love" theme activities. In the community under the leadership of the party branch, the community five old volunteers, primary and secondary school students as the main body of the activities, personally for the community's widows and orphans, low-income people, people with disabilities and the old party members to send festive blessings and greetings, and bring their own packaged rice dumplings, and with them in advance of the Dragon Boat Festival to have a happy.

2, "classic recitation" theme activities. To the community party branch and community workers committee as the center, the organization of party members and community youth, to carry out the recitation of Qu Yuan poetry, Qu Yuan words and chapters of the activities, so as to promote the patriotic spirit, praise the beautiful city of Nanjing. The community will recite ancient and modern classic names as the main form of expression, set off the spirit of patriotism in memory of Qu Yuan, singing the harmonious prosperity of the tide 20xx Dragon Boat Festival community activities program 20xx Dragon Boat Festival community activities program.

3, festival folklore publicity activities. The community will publicize the origin of the Dragon Boat Festival through the Citizen's School, "Symposium", publicity boards and other forms of publicity, through the package of rice dumplings and other activities to allow people to experience the holiday customs, feel the charm of traditional culture.

Three, activity requirements

1, attach great importance. Community will be combined with the actual, to develop a practical "Our Festival - Dragon Boat Festival" program of activities, and strive to create a harmonious, peaceful atmosphere of the festival.

2, innovative forms. The community will carry out extensive publicity, give full play to the main role of the residents and the spirit of initiative, to mobilize the residents to participate in a variety of activities, so that the residents become the protagonist of the festival activities

3, information reporting. The community first time to "our festival - Dragon Boat Festival" theme of cultural activities related to the activities of the information reported to the street, so that the publicity in place 20xx Dragon Boat Festival community activities program plan.

xx month for the business, is a blossoming month, experienced the excitement of the first two festivals promotions, for the Dragon Boat Festival promotions planning business is still enthusiastic, then the next Dragon Boat Festival promotions planning to pay attention to some of the what?

After the first Dragon Boat Festival holiday, merchants have a preliminary understanding of the Dragon Boat Festival market, the Dragon Boat Festival promotions to make corresponding adjustments to cope with the changing market environment. Let's take a look at the Dragon Boat Festival promotions.

First, accurate positioning

The main theme is clear, clear is to convey the brand image publicity or on-site sales, do not fall into the sale of wind, discounted wind promotional misunderstanding. In addition, you also need to understand the dynamics of competitors, Dragon Boat Festival competitors latest promotional intentions, such as the status of new products, discounts, giveaways distribution, the introduction of new products.

Two to determine the best course of action

In addition to careful planning and staffing arrangements beforehand, but also a good program to play the advantages of teamwork, solidarity, unity, concerted efforts to do a good job; followed by a strong ability to implement, and then all the activities of all the arrangements and materials to be prepared to closely follow the theme of the event, the general manager should be The main responsibility is to know every aspect of the activity, to understand the progress of each block, and to find and solve new problems at the activity site in time; to conduct detailed training for the personnel involved in the activity, the purpose and thrust of the activity in depth to reach the hearts of everyone, and to fully mobilize the enthusiasm and sense of responsibility of the master of each employee.

Three to determine the time schedule and planning budget

Stores promotional time should be sooner rather than later, the best featured activities than the opponents of three or four days earlier, so as not to be rivals first. Even better planning, even better timing, if there is no complete and accurate planning budget, when the product is not enough, promotional products are not in place, the customer should buy the buy can not get, the take can not get, but also will affect the overall effect of the activities.

Fourth, the atmosphere of the scene to create

Dragon Boat Festival activities include two parts of the atmosphere, one is the atmosphere of the scene, including the atmosphere of the posters, pop posting, decorative items of the arrangement, the right sound and music, these will be to a large extent stimulate the customer's desire to buy. Specifically, do a good job of thematic advertising, from the color, title to the program, activities, etc. are highlighted in the holiday atmosphere, thematic advertising to create festive business opportunities; the other atmosphere is the mood of the staff, it depends on whether the organizers are able to mobilize the staff's positive state of mind. One of the most effective ways to do this is to set a proper task and sales target, and then reward them according to the rate of achievement at the end of the event.

Fifth, strict control of promotional costs

Rational prediction and control of the input-output ratio, can not blindly with who, waving gold; try not to and strong manufacturers head-on confrontation, in particular, do not and strong rivals to fight the price war, should be a unique approach to highlighting their own strengths and selling points; in fact, the design of holiday promotions to be In fact, the design of holiday promotions, to be "tailored to their own", so as to achieve good results.

Sixth, the assessment of the summary

Each holiday marketing overall activities need to carry out a good assessment of the summary, in order to enhance the quality and effectiveness of holiday marketing. For example, the sales of this activity, the implementation of the effectiveness of the consumer evaluation ratio, the response of the industry profile. Analyze the strengths and weaknesses of each activity; summarize the successes and lessons learned from the shortcomings. The purpose of evaluation and summarization is to avoid risks and obtain greater success for the future.

May to August this period, respectively, there will be Dragon Boat Festival, Father's Day, the school banquet one after another, in order to establish the image of the hotel in the industry as well as seize the market share, to create a joyful and peaceful consumer atmosphere, the holiday reward as an opportunity to catering, guest rooms, the front office of the three major operating departments as the main force, to carry out a series of activities, maximize the overall performance of the hotel. To maximize the overall performance of the hotel. The specific activity planning suggestions are as follows.

First, the Dragon Boat Festival activities planning suggestions

1, the theme of the event: "rice dumplings over the Dragon Boat Festival, the aroma of xx"

2, on the day of the festival, in the area of the Department of the Front Office to play the audio-visual information about the Dragon Boat Festival, such as dragon boat races and so on.

3, in front of the front door of the hotel electronic scroll screen to play the holiday blessings.

4, the day of the festival floor attendants to see the resident guests unified greeting guests: "Happy Dragon Boat Festival".

5, it is recommended that the food and beverage food processing department on the day of the festival launched a special dish with distinctive holiday characteristics for guests to taste.

6, placed in the lobby of the festival display board, promotional publicity.

Second, Father's Day activity planning suggestions hotel Dragon Boat Festival planning program

1, the theme of the event: "Father's Day, our Thanksgiving Day" "Father's love is like a mountain, festive celebrations in xx ".

2, placed in the guest room flowers such as sunflowers, roses and so on to set a festive atmosphere.

3. On the day of the festival, play the audio-visual materials about praising father's love in the area of the front office.

4, in the lobby of the five valleys at the posting of Father's Day as the theme of the spray-painted cloth, to create a festive atmosphere.

5, in front of the main entrance of the hotel electronic scroll screen to play holiday blessings.

Third, the promotion banquet activity planning suggestions

1, the theme of the event: "the gold list thanks to teachers, good feast preferred in xx"

2, for the cumulative consumption of a certain amount of food and beverage in the students to give a special room or a promotion gift.

2.

3, the launch of the promotion banquet special dishes, in the promotion banquet during the catering consumption of students to give.

4, in front of the main entrance of the hotel electronic scroll screen broadcast promotional propaganda.

"Dragon Boat Festival, we do scented sachets together" program preface Dragon Boat Festival on the fifth day of the fifth month of the Lunar Calendar is one of the largest traditional festivals in China. For more than two thousand years, the Dragon Boat Festival has been a folk festival to prevent and dispel diseases, avoid the plague and drive away poison, and pray for health. With the improvement of the quality of life, how to protect and value traditional festivals has become a hot topic among Chinese people, when the Dragon Boat Festival and the Mid-Autumn Festival and other traditional festivals of the Chinese nation are included in the national legal holidays, the discovery of traditional festivals, so that the Dragon Boat Festival to live a more meaningful, but also become the public's attention.

On the day of the Dragon Boat Festival, planning to hold a "scented bag making contest", while customizing 5,000 scented bags in the main city districts, parking lots, etc. to the owners for distribution. The Dragon Boat Festival production, wear scented sachets have the meaning of avoiding the plague and drive away poison.

First, the theme of the event

Dragon Boat Festival, we do scented sachets.

Second, the content of the activities

1, scented bag making contest. x month x day, in a square organization five community residents (60 to 100) and independent registration of private car listeners to the scented bag making contest. The stage was set up at the contest site for an hour-long interactive program.

2, to the owners of the distribution of scented sachets. x month x day x day Dragon Boat Festival day, in the community, parking lots, supermarkets and other places to the owners of free distribution of scented sachets.

Third, the activity time

20xx x month x early to late x month, the preparatory stage of the activity.

x month x day, the culmination of the activities, while holding a scented bag making contest, to the owners of the distribution of scented bags two activities.

Fourth, the activities of the steps and specific arrangements

1, the preparatory period

x the beginning of the month, the preparation of scented sacs making contest materials needed, including fabric, filler spices, wrapping wire, etc.; implementation of the x day square activity site. Customize 5,000 scented sachets to be distributed to car owners.

2, publicity warm-up period

Through the channel publicity band, mobilizing residents of various communities and private car listeners to register for the scented bag making contest. At the same time, you can start to receive the pre-registration of the scented bag.

3, square activities

Time: x month x morning content: in the square 60 to 100 participants in the "scented bag making contest". In the course of the competition, the host and the audience, the audience for interactive games. The interactive content can be combined with the business requirements. Other media will be invited to cover the event. The awards are tentatively named: the best aesthetic award, the best creative award, the best production award, the best form award, the best color award, the best design award.

4, the distribution of scented capsules

x month x the Dragon Boat Festival day, the sponsoring company's scented capsules will be sent to the community and the parking lot, the site issued to the owners, and to help hang in the car. Pre-registered owners can go to the designated location to pick up the scented sachets.

Background analysis:

Recently read in a newspaper that South Korea is preparing to evolve from China's Dragon Boat Festival "Gangneung Dragon Boat Festival" to UNESCO to declare the "Oral and Intangible Heritage of Humanity". "The article "Masterpieces of the Oral and Intangible Heritage of Humanity", I can not help but have a *** Ming "I did not realize that the Dragon Boat Festival, which we have been celebrating for more than 2,000 years, could become the cultural heritage of other countries. For this reason, I chose this unit of activity, aimed at letting children understand that the origin of the Dragon Boat Festival in our country is an indisputable fact, to cultivate and stimulate children's feelings of love for the motherland and interest in national culture. Knowledge of the Dragon Boat Festival, young children are still stuck in eating rice dumplings, duck eggs and other food customs. The origin of the Dragon Boat Festival, legends, customs and so on are only at the level of half-understanding. The activity is needed to enrich their knowledge and experience.

Activity objectives:

1, through the Dragon Boat Festival and customs of the origin of the understanding, try to let the children know that the Dragon Boat Festival originated in our country is an indisputable fact, to cultivate and stimulate young children to love the motherland's feelings and interest in national culture.

2, through observation, perception, experiments and other activities, so that young children understand the meaning of "bad month" and shallow health knowledge.

3, the story of the children to understand the Dragon Boat Festival originated in our country is an indisputable fact. Stimulate young children to love the motherland emotion.

Activity process:

I. The origin of the Dragon Boat Festival

We all unanimously concluded - the Dragon Boat Festival is a unique festival in our country, I am proud of my country.

The children all know more about this event, so the discussion is rich. Teachers give the appropriate way to respond in time, forming a cooperative inquiry-based teacher-student interaction.

Second, the discussion of current events: the Dragon Boat Festival originated there?

1. Organize the children to watch the pictures and understand the customs of the Dragon Boat Festival.

2. Appreciate the story of Qu Yuan and understand the `origin of the Dragon Boat Festival.

3. Appreciate the story of Huang Chao and understand the origin of hanging moxa leaves and calamus.

4, teachers and students *** with the summary: Dragon Boat Festival is a unique festival in our country, I am proud of my country. 5, the children are free to observe the rice dumplings leaves, tasting rice dumplings to carry out discussion. Teachers remind children to pay attention to the coherence of the language and pay attention to listen to the content of other people's conversations.

6, the organization of young children to discuss: the Dragon Boat Festival why to eat dumplings. Once again revisit the origin of the dumplings, deepen the children's "China is the birthplace of the Dragon Boat Festival" this impression, stimulate the children's feelings of love for the motherland.