Traditional Culture Encyclopedia - Traditional culture - Where does the corporate promotional film apply? What are the characteristics of corporate promotional videos?
Where does the corporate promotional film apply? What are the characteristics of corporate promotional videos?
First of all, it is clear whether it is used for promotion, exhibition, investment promotion and product release, and there are different requirements for promotional videos. Investment promotion, conferences and other feature films should concentrate the strength of enterprises; The dissemination of new product information, the audience is the first time to contact the product, so it needs detailed content and outstanding selling points; If the enterprise aims to unify the image in the existing channels, then the target audience is clear, and such promotional videos need to emphasize refinement. Secondly, the length should be made clear. Don't make corporate promotional videos too long, and don't stuff all the information into a CD because of low cost. This is the same as advertising. Besides, it is impossible for customers to watch promotional videos like movies. Finally, it is clear that corporate promotional films, as an auxiliary means of marketing, cannot exist alone. If you only rely on a set of promotional videos to carry out corporate image, product promotion will definitely not work. Compared with the traditional text propaganda, the corporate propaganda film is intuitive and vivid, which can integrate movie and television dynamics, dubbing and three-dimensional animation, thus displaying corporate image, product information and value service in a richer and more detailed way. Compared with film and television advertisements, corporate promotional videos have lower costs, clearer audiences and more casual display occasions and time.
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