Entrepreneurial book recommendation

The first step: "admit that it is difficult to start a business"

We start a business with enthusiasm, but we may not get the corresponding return. Only when we are strong enough can we start doing business.

Recommended books:

Douban score is 8.4.

Most business books talk about how to do the right thing, not screw it up. Ben Holovitz will tell you what to do when things are screwed up. From this book, you can probably get the most * * * voices and see how startups should come back to life in many difficulties.

From 0 to 1, the douban score is 7.6.

Peter, the founder of Paypal and the first external investor of Facebook? In this book, Thiel elaborated on his entrepreneurial course and experience. Entrepreneurship is a process from 0 to 1, and this book can really make you feel the process from 0 to 1.

Step 2: "Become a marketing entrepreneur"

In addition to products, the Internet pays the most attention to marketing. Being a marketing Internet entrepreneur will make your products stand out quickly.

Recommended books

Growth hacker douban score: 7.8

"Growth hacker" is a new role, which is between technology and market. Initially, this concept was born in the United States. Fan Bing, the author, used many examples to describe how the role of "growth hacker" used various technologies and data power to achieve the corresponding marketing purposes, so that you could use "technology" to grow your products rapidly at low cost.

"Participation" Douban score 7.5

This is Xiaomi's internal marketing manual, which was produced by Xiaomi founder Li Wanqiang. I have to say that Xiaomi is a magical enterprise, and its users and products have formed a very close relationship, allowing users to publicize, evaluate and help them market, and finally formed a very strong reputation. If you are a thoughtful Internet practitioner, I recommend you to read this book to find out the reasons for Xiaomi's success and learn marketing methods from its essence, and you will certainly gain something.

Step 3: "Persuade users and employees psychologically"

We should not only understand the psychology of employees, but also understand the psychology of users. Not only entrepreneurs, but everyone should know a little about psychology.

Recommended books

Douban score of Mob-Public Psychological Research: 8.3.

This book shows the irrational and changeable psychological world of the public and is a must-read for studying group behavior. If you are an entrepreneur who needs to know the psychology of users, this book can be read.

Priceless douban score: 8.0

This book teaches you how to use the psychology of the general public to better market, introduces the latest research results of decision-making theory, and allows you to study pricing strategies from the perspective of psychology and improve your selling price chips.

Step 4: "Become a Macro Controller"

As a manager, you always have to control the overall situation. Only by grasping the overall situation and understanding management can we adjust the company's direction in time.

Recommended books

"Three-body" Douban score: 8.8

Although it is a science fiction novel, many ideas and scenes in this book perfectly interpret the Internet environment. Many big names, such as Ma, Lei Jun, Zhou, and so on. They all admire "Three-body", which shows that this book is very inspiring to Internet entrepreneurs.

Rework douban score: 8.8

Simple, perhaps the most effective. This book uses the simplest language and the simplest way to let you learn to build an efficient core team in the simplest way and achieve more effective goals with limited financial and human resources.