Traditional Culture Encyclopedia - Traditional culture - What are the trademarks of wine?
What are the trademarks of wine?
1. Moutai
The colors of the logo are red, blue and white, which symbolize the soy sauce, mellow sweetness and cellar bottom of Moutai wine respectively. Red, as the traditional color of the nation, implies the pioneering spirit of the enterprise and the passion of the brave and courageous. It also implies the unique mellow aroma of Moutai Wine, and cleverly dissolves into the five stars, a metaphor for the Moutai Winery and Moutai Wine's status as a national wine and international honor.
Using the contrast between red and blue, an abstract eagle shape is formed, symbolizing that the company is like an eagle spreading its wings and soaring, and at the same time, it is also a metaphor for the Moutai Distillery's acronym letter "M".
2. Wuliangye
Wuliangye was designed by Wang Guochun, president of the Wuliangye Group, in 1992. In the logo, the red basic color of Wuliangye symbolizes the Group's prosperity. The large circle on the outside symbolizes the earth, representing the honor of Wuliangye's global reputation, while the small circle on the inside and the capital letter "W" at the beginning of "Wuliangye"
***together they form the "Wuliangye Heart System". Wuliangye, with one heart and one mind", complemented by five lines symbolizing the five grains rising upward, indicating a vigorous and progressive modern enterprise image.
2. Yanjing Beer
is made up of four parts: the swallow, the shield, the ears of wheat, and the characters. Swallow implies that the spring swallow spreads its wings and soars to the four seas. Swallow is an auspicious bird, a migratory bird suitable for the climate of the north and the south, symbolizing good luck and beauty, bringing people the breath of spring, bringing vitality at work and good luck in life. The shield symbolizes the scientific and technological management of casting a famous brand. The shield represents indestructibility.
It signifies that Yanjing Brewery will become a world-famous brand with its eclecticism and diversity, and that it will become a world-famous brand. The ears of wheat symbolize that the golden ears are happy to be in ten thousand families. Barley is the main raw material of beer, and the ear of wheat is a symbol of harvest, the fruit of hard labor, which signifies that Yanjing Brewery Group will take one step at a time to meet its own bright tomorrow.
4, Gujing Gongju
Bozhou traditional wine. Produced in Bozhou City, Anhui Province, it is a speciality of the Bozhou region and is a strong-flavored liquor with a large quart of flavor, which is known as the "Peony of Wine" and one of the eight famous wines of China.In 1998, "Gu Jing Gong" was recognized as a "Famous Trademark of China". In 1998, "Gu Jing Gong" was recognized as "China Well-known Trademark".
An old altar under an ancient tree in the well-known trademark originated from the Jian'an period of the Eastern Han Dynasty (196 A.D.), when Cao Cao offered his hometown's "Nine Brews Spring Wine" (i.e., Gujing Tribute Wine) and its brewing method to Emperor Xian of the Han Dynasty (Liu Xie), and the "Nine Brews Spring Wine" (Gujing Tribute Wine) has become one of the most famous wines of all times. Since then, "Nine Brews Spring Liquor" (Gujing Tribute Liquor) has become a tribute to all generations.
5. Luzhou Laojiao
Used the red and blue "Taiji" logo as its corporate image. However, the new logo will not be used as a specific product brand. Mainly used in Luzhou Laojiao corporate image of the overall publicity. The previous logo with a typical farming culture, and the new logo with red and blue "Taiji" style reflects the "Luzhou" and "State Cellar" dual-brand strategy concept. The original "Luzhou" brand logo, will only be used as the enterprise's product logo.
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