Traditional Culture Encyclopedia - Traditional culture - What influence does network marketing have on traditional marketing?
What influence does network marketing have on traditional marketing?
1. Rebuilding customer relationship The enterprise competition of network marketing is a customer-centered competition. Winning new customers, retaining old customers, expanding customer base, establishing close customer relationship, analyzing customer needs and creating customer needs are the most critical marketing topics. 2. Impact on Marketing Strategy Because of the equality, freedom and openness of the Internet, the market competition of enterprises in the Internet age is transparent, and everyone can master the product information and marketing actions of competitors. Therefore, network marketing will reduce the competitive advantage of economies of scale owned by multinational companies in the traditional marketing environment. 3. Impact on Transnational Operation The Internet has the characteristics of spanning time and space and being global, which makes the cost of global marketing lower than that of regional marketing, and enterprises will have to enter the era of transnational operation. 4. Impact on standardized products Network marketing can conduct market research on a global scale with the help of the network. Through network vendors, feedback information about product concepts and advertising effectiveness tests can be quickly obtained, and customers' recognition and evaluation of products can also be tested, making it easier to understand consumers' behavior patterns and preferences. I suggest you use Baidu marketing to get new customers. Baidu marketing has a wide coverage and strong pertinence, providing enterprises with one-stop service from website establishment to promotion, and guiding your potential customers to your website. If your enterprise has not established a website, our service consultant will also give you professional advice and services in establishing a website. Can reduce the worry about the effect. At present, nearly 900,000 enterprises are using Baidu marketing, and the customer renewal fee is over 90%. The cooperation between Baidu marketing and enterprises has a long history.
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