Traditional Culture Encyclopedia - Traditional culture - What are the problems in e-commerce at present? What are its advantages and disadvantages?

What are the problems in e-commerce at present? What are its advantages and disadvantages?

At present, e-commerce problems: 1, lack of space platform. The development of e-commerce needs space and platform, which is greatly influenced by logistics and other factors.

2. Lack of professionals. E-commerce needs multi-level, comprehensive and practical compound talents.

3. Lack of policies and measures. In recent years, many local governments have focused on e-commerce as a strategic emerging industry. However, due to the lack of supporting policies in the early stage of development, most e-commerce enterprises are still in a small, scattered, chaotic and weak state, and most of them are in the primary format of "one network cable+one computer+several people".

Its advantages and disadvantages: 1, now B2C is almost hand-to-hand combat, even hand-to-hand combat. Regardless of promotion, product cost and operation cost, any detail of an enterprise or a site determines the success or failure of competition. So we still need customer service now, because based on the opening words.

2. Customer service system is still one of the core systems of e-commerce website, and the response effect of customer service largely determines the conversion rate and benefit.

3. Active marketing can be carried out to increase sales opportunities and improve sales performance.

4. Consolidate customer relationships, bring satisfaction and presence to customers, and enhance customer loyalty.

5. Precision marketing.

Disadvantages:

1, saving human resources and effectively controlling costs.

2. Many B2C products are standard products.

Although silent sales will greatly reduce the number of goods in consumers' shopping basket, it is only a short-term behavior. If we can persist for a long time, it will also enhance the habit of self-help shopping for buyers.

4. Efficiency and resources.

5. The tracking of user behavior is too weak.

Offline consultation, relatively speaking, JD.COM has done better. And it has done a great job in the user incentive mechanism. At first, the awards of the five major drying orders made many people feel very cool, although it was an old routine.