How to do a good job in brand packaging design

Zhonghui Design (professional packaging design company) answers:

A good packaging design needs to have the following aspects:

Understand the target audience: before designing, we should fully understand the preferences and needs of the target audience of the product and design on this basis.

Highlight brand characteristics: packaging design should not only highlight the advantages of the product itself, but also shape the brand image and emphasize brand characteristics, so that consumers can recognize and remember the brand at a glance.

Design easy-to-understand information: the words and pictures on the package should be easy to understand and convey clear and clear information. At the same time, translation should be processed according to the language habits and regional cultural differences of the target audience.

Conform to the characteristics of the product: the positioning and characteristics of the product should be considered when designing, and the visual effect should be constructed by combining elements such as modeling, material and texture. At the same time, all elements should be coordinated, so as not to make the whole vision conflict.

Diversified design elements: Diversified elements can provide more creative and unique design schemes. For example, add illustrations, textures, gradient colors and other elements, or try different fonts and typesetting styles to make them more layered and three-dimensional.

Details are the soul: paying attention to every small detail, such as the integration of product bar code and color matching design, product names and the regional display of various information, can give consumers a deeper visual impression.

The above contents are answered by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional packaging design company, hoping to help everyone.