Will traditional advertising be replaced by smart marketing in the era of big data?

First of all, let's look at how to define traditional advertising and intelligent marketing:

If you mean "traditional" and "intelligent" to refer to the way of advertising and the way of evaluating the effect, then I think that the traditional way of placing advertisements (such as with the same as in the past) will be replaced by the intelligent way of placing advertisements. I think the traditional way of placing ads (such as the same as before, aimlessly pack an ad space, do not analyze the crowd, do not assess the effect) will be replaced by the intelligent way of placing ads, many times advertisers have a lot of ads and even do not know the loss of the earning, how is the ROI?

The so-called intelligence is actually a general term for intelligence and ability, that is, you used to be difficult to do advertising orientation, difficult to do the effect of analysis, now easy to do, you will feel Amazing. even offline advertising orientation ability is now also very strong (offline advertising is also possible to do the effect of assessment), not to mention the effect of online advertising brand advertising. The trend is to get even more powerful and smarter.

If by "traditional" and "smart" you mean the forms of advertising, such as offline and online, then I think the two will coexist for a long time, as we can see from the development of the Internet, which has been going on for 30 years. The giants are beginning to fight for offline traffic, so these "traditional" traffic in the future can be expected.