Advantages of online retail compared with traditional retail model

The scale of the industry has exceeded the 10 trillion mark.

Online retailing has always been an important part of social retailing in China. 20 19 Thanks to the continuous overweight of well-known e-commerce platforms such as Alibaba, JD.COM and Pinduoduo, the development of online retail industry in China continues to improve. Among them, the 20 19 online retail market presents six characteristics, namely, the sinking market continues to sink, the subsidy of 10 billion yuan continues to increase, the live broadcast is hot, the import consumption is normalized, the fresh e-commerce enters adjustment, and the e-commerce is closely integrated with the entity.

At the same time, from the perspective of the market scale of the industry, in 2020, in the face of the huge impact of the epidemic and the complicated and severe foreign environment, the online retail market in China will maintain steady growth and the market scale will reach a new high. According to the data of the National Bureau of Statistics, in 2020, the national online retail sales reached 1 1.76 trillion yuan, an increase of 10.9% compared with 20 19 years.

The proportion of online retailing continues to increase.

The transaction scale of the online retail market in China continues to grow. Nowadays, the development of online shopping industry has become increasingly mature. In addition to expanding categories, optimizing after-sales service and logistics services, various e-commerce platforms also carry out offline layout, bringing consumers a brand-new, multi-functional and multi-experience shopping experience, forming an online and offline combination model.

-For more data, please refer to China Retail Market Foresight and Investment Strategic Planning Analysis Report of Foresight Industry Research Institute.